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Designing effective self marketing tools

Designing effective self marketing tools. Developing Business Practice – 302LON. Unit: 8 Knowledgecast : 1. Module Learning Outcomes. In this Knowledgecast, we will: Demonstrate a critical understanding of the importance of independence in learning and the need for a ‘growth’ mindset

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Designing effective self marketing tools

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  1. Designing effective self marketing tools Developing Business Practice – 302LON Unit: 8Knowledgecast: 1

  2. Module Learning Outcomes In this Knowledgecast, we will: • Demonstrate a critical understanding of the importance of independence in learning and the need for a ‘growth’ mindset • Evaluate own skills, competencies and attitudes required for a successful work experience • Develop an effective employment and career development strategy

  3. Module Overview

  4. 5 Key Strategies for Career Success Based on: Cameron (2009) Positive Thinking

  5. The Role of the CV “At the very least, a good CV will ensure you promote yourself to your best advantage and help secure interviews” (Michael Page International: Global Recruitment Consultants - www.michaelpage.co.uk). A good CV should: • Present all of your relevant skills and achievements • Tell a story of your professional experience to date • Introduce you as a potential candidate for the role • Reflect your character in your personal statement and interests

  6. Styles of CV All CVs should be targeted to the specific job or organisation. • Chronological • Often preferred by employers • Presents professional experience in reverse chronological order • Your most recent experience appears at the top of the list • Skills based • Often used for no direct experience or extensive employment history • Highlights most relevant skills and experience from your life • Academic • Used for applications for post graduate study and teaching • Highlights research, teaching and publications

  7. Creating a Winning CV Based on: CU Careers and Employability Service

  8. Structuring Your CV Usual sections in your CV are: • Personal Details • Contact Details • Personal Statement – Career Profile & Objectives • Education • Employment History & Work Experience • Personal Interests • Additional Skills • Achievements and Awards • Referees

  9. Transforming the CV Source: Brouat (2010

  10. How Would CVs Compare? Source: Brouat (2010)

  11. Winning CV Checklist

  12. The Role of the Cover Letter A good Cover Letter should: • Accompany your CV • Supports your job application, work placement or project opportunity • Links your suitability to the role and organisation • Engages the employer to read about you and your CV with enthusiasm • Be your chance to make a great impression! Source: CU Careers and Employability Service

  13. Winning Cover Letter Checklist

  14. Building Your Self-Belief affects affects affects affects

  15. What are we going to cover next? In our next Knowledgecast, we will look at: • Demonstrate a critical understanding of the importance of independence in learning and the need for a ‘growth’ mindset • Evaluate own skills, competencies and attitudes required for a successful work experience • Develop an effective employment and career development strategy

  16. Knowledgecast Summary In this Knowledgecast, we have looked at: • Demonstrate a critical understanding of the importance of independence in learning and the need for a ‘growth’ mindset • Value of feedback in developing your CV writing skills • Evaluate own skills, competencies and attitudes required for a successful work experience • Skills for presenting yourself professionally to potential employers • Develop an effective employment and career development strategy • Research and produce a winning CV and Cover Letter to engage potential employers

  17. Seminar: Your Elevator Pitch In your work groups: • Practice Your Elevator Pitch with each of your colleagues • Ask for feedback and suggestions for improvement • Use the Feedback Sheet to record your feedback Remember, feedback should: • Be clear and concise • Describe behaviour (what you saw or heard) • Be supported by examples • Suggest how to improve

  18. Career Skills: Your Elevator Pitch

  19. Group Activity: Great First Impressions Make a great impact in your first 5 minutes: 1. Take it in turns to answer the following interview questions: • Tell us about yourself • What do your bring to this organisation • Describe a time, perhaps linked to a challenging task or assignment, when things were difficult and you were working under pressure 2. Ask for feedback from your interviewers 3. Reflect on and record your feedback

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