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Marketing Information System ( Sistem Informasi Pemasaran )

Marketing Information System ( Sistem Informasi Pemasaran ). M. Eko Fitrianto e.fitrianto@ymail.com | @fitrianto2001. Managing Innovation; Integrating Technological, Market and Organizational Change, Joe Tidd , 2005 Innovation Management and New Product Development, Paul Trott , 2005

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Marketing Information System ( Sistem Informasi Pemasaran )

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  1. Marketing Information System(SistemInformasiPemasaran) M. EkoFitrianto e.fitrianto@ymail.com | @fitrianto2001 Managing Innovation; Integrating Technological, Market and Organizational Change, Joe Tidd, 2005 Innovation Management and New Product Development, Paul Trott, 2005 Principles of Marketing(FourthEuropean Edition), Philip Kotler, Wong, Saunders, Amstrong. 2005, Prentice Hall

  2. KOMPETENSI DASAR • Membangunsisteminformasipemasaran • Memahamibagaimanaprosesrisetpemasaran

  3. PetaKonsep“Marketing Information System (SistemInformasiPemasaran)”

  4. SistemInformasiPemasaran

  5. BaganSistemInformasiPemasaran SistemInformasiPemasaran Developing Informt.

  6. ProsesRisetPemasaran

  7. Definisikanmasalah Gejala ? Masalah ?

  8. Membangunrencanapenelitian Apa yang ingindiketahui ? Metode sample Probabi-lity Caranya ? Non Prbability Desain Pengambilan data Eksplorasi Konklusif Cross section Longitudinal

  9. Kumpulkan data danAnalisis Kuesioner Observasi Data sekunder Alatpengumpulan data

  10. PresentasikandanBuatkeputusan

  11. Sekian & Terimakasih

  12. Pertanyaandiskusi • Jelaskantahapan-tahapandalamprosesrisetpemasaran!

  13. Consumer Insight

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