Dr.Siriraks Khawchaimaha, College of Graduate Study in Management And

1. The Implications of Sports and Recreations Town - Khon Kaen Prototype; The Study of Auburn University, Alabama and Khon Kaen University, Thailand Dr.Siriraks Khawchaimaha, College of Graduate Study in Management And Assistant Professor Sitthee Wanitchacheewa, Assist to the President in Sports Khon Kaen University

2. Background Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University 14 พฤษภาคม 2551

3. The Study Tour ICSM International Certificate in Sport Management14 – 27 September, 2008 Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University 14 พฤษภาคม 2551

4. International Certificate in Sport Management Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

5. Sport Heroes and Career Path Development in Athletes:The Comparatives Study between United States of America vs. Thailand

6. The Initiatives &The Mechanism of Research Support Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University 14 พฤษภาคม 2551

7. The Implications of Sports and Recreations Town - Khon Kaen Prototype; The Study of Auburn University, Alabama and Khon Kaen University, Thailand Dr.Siriraks Khawchaimaha, College of Graduate Study in Management And Assistant Professor Sitthee Wanitchacheewa, Assist to the President in Sports Khon Kaen University

8. Objectives of the Study Tour Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

9. Learning's • BIOMECHANICS – Dr. Ariel • Sport Product Development – R&D Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

10. Research Methodology Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University 14 พฤษภาคม 2551

11. Field Research and Qualitative Methodology Khon Kaen & Academic ICSM Trip Methodology USC Auburn South Alabama Facilities & Equipment Faculty Sport Medicine, Physical Education Depth Interview Field Trip & Investigation People Sport Management & Administration Observations Athletes Olympic Gold Medal Amateurs –world champion Khon Kaen The Prototype Best Practice “Auburn University” Execution & PDCA process Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

12. Auburn UniversityAU Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University 14 พฤษภาคม 2551

13. Jordan Hare Stadium Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University 14 พฤษภาคม 2551

14. AU Sports Excellence There are various sports in AU, focus 8 sports for men and 11 sports for female, the facilities of as listed below; Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

15. Advertising Cut Through Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

16. Advertising Cut Through • The objectives • the branding initiatives • it is importance to strengthen the brand • the brand awareness, and • the brand equity definitely. • The AU Tiger brand is doing the sport marketing by advertising, public relation, WOM through the internet technology purposively, as illustrates followings, an example Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

17. Advertising Cut Through • Desktop wallpaper – is an advertisement tool and mechanism in branding the AU team and physiologically bonding fans, athletes, sponsors and communities together. The more AU Tigers brand appeal throughout fans across the nations, the more fans and tourist come to visit Auburn, Alabama • AU Fan Shop – is the souvenir shop as the income channel and create fan of AU true lovers. It is the mechanism of advertisement through fans and word of mouth (WOM) tactic. • Sponsorship and Sport Network Process – the sponsor founder members and the AU founder who are in agreement to construct the AU stadium and sports facilities are honorary named on top of the stadium at the same level of AU Tigers Stadium name. For other sponsorships will be at different tagged or level where most feasible subjected to the amount of sponsorship • The AU sports official website - is separated with the linkage to the university from of which allows sport fans knows the competition schedule, have a look and feel through the video system, fans talk to the athletes and coaches, speakers, etc Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

18. During the competition, AU game plan, coach, the stadium ambiance, public relations and public speakers, etc. makes AU Tiger is the 2006 the Best in The Nation in American Soccer. Sport lovers who are growing up, in the USA Sport Heroes Career Path (KHAWCHAIMAHA S., 2008) since grass root and communities sports thru high school champions and hence university. During the competition, the press reports as Public Relations team who are actively motivated fans and participants attractively. This importance role is the most powerful as part of the game ambiance in furthering creates the true loyal lovers and fans. AUBURN football illustrated the 2006 Best in the Nation. Head Coach with his ‘Verizon’, the sponsor, head phone actively manages the team to win the competition. On-The-Go competition environment while in the American football competition. In practicing kid sport, Rugby, AU demonstrates the support in the grass root activities. The Baseball competition is also attracting many fans and participants, while MC motivates the fans and game as the show attractively. The top 3 sports inspires the US citizen are American football, Baseball and Basketball. Basketball is the most favorite sport and AUBURN Tiger shows its strength in basketball definitely. Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

19. Academic Auburn University has developed into • the largest universities in the South, • remaining in the academic educational forefront with its traditional blend of arts and applied science, and changing with the needs of today while living with a respect for the traditions and spirit that are AU. • It’s the remarkable from the Auburn Creed that ‘I believe in education, which gives me the knowledge to work wisely and trains my mind and my hands to work skillfully’. • AU Tigers sport demonstrates its excellence in all matches and all kind of sports, for instance • at the 2008 Olympics the Auburn swimmers, Cesar Cielo and Kristy Coventry earns gold medals by winning three medals in two different events, including two gold medals. Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

20. Economic Auburn University is known not only the academic excellence, but for its economics impact on the Alabama States as well. • In referring to the recent study determined that • AU had nearly $4 billion economic impacts on the state of Alabama, including the $1.5 billion impact on the economy and • $2.4 billion impact in “human capital”. • AU’s technical assistant center, a collaborative Engineering and business outreach unit, • performs hundreds of project annually for state industry, • generating millions of dollars in increased efficiency and saving or creating hundreds of jobs statewide Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

21. In conclusion • The Atlanta of Alabama city mission statement is posted as ‘The City of Championships’, is key strength in sustaining the value proposition to the growth and economic impact positively. AU is the public university offers in various field of the study of which 80,000 students are on campus annually, however as explained by the officers while the site visit forum, sports are able to generate income greater than academic school fees, etc. Moreover, there are effectively alumni system that is able to support sports functions and sponsors. University of Auburn, Alabama. The Auburn Key Strengths in sports are swimming, football, baseball, softball, with the world class sports facilities in all mentioned. As the best practice, Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

22. The implications To adopt and adapt to the most viable in Thailand is to further explore in actions are suggested the following dimensions:- • Geographic, environments • Demographic: gender, life stage, etc. • Social and Lifestyle – local, National, Multinational : Asian, Europe, Western countries • Facilities – stadiums, equipments, practice range, etc • Academic Support – the university education program and degree from bachelor to doctorate in any of the sports and related area of interests • The Best Practice : Success Case Study Athletes : Professional, Amateur, Training School (Sports School) e.g football, basketball, swimming and diving • The Success of Gold Medals in 2008 Olympics • Economics impact positively • Others possibilities • Tourism Opportunities • Sports Tourism • Culture and Ecology • Social responsibility • Affordable Cost of Living Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

23. The Implications of Sports and Recreations Town - Khon Kaen Prototype; The Study of Auburn University, Alabama and Khon Kaen University, Thailand Dr.Siriraks Khawchaimaha, College of Graduate Study in Management And Assistant Professor Sitthee Wanitchacheewa, Assist to the President in Sports Khon Kaen University

24. Background The city of Khon Kaen (KK) – 3 keys strengths • Sports : • Kick Boxing, Boxing, Tennis, Football, Cycling, • Additionally softball, volleyball, basketball and futsal is also in the potential areas of development. • Education Center in North-East of Thailand • more than 6 universities including Police Academy are located. • In a particular of Khon Kaen University (KKU) is the most facilitated and well equipped. • In addition, the affordable economics and cost of living are attracted to all participants. • Budget is granted 250 M.Bht (initial & seed money) • To renovate and rebuild Sport complex in order to prepare the readiness in the Sport Nation Events in 2010. • To build up new facilities and well equipped, • Academic Support - faculties of sport and physical educations, sport medicine, physicians • Professional team - athletes who had won the Olympic or in the world ranking championship : Tennis, Boxing, Football are all inspired those of sports lovers to gain the right chance in practicing, and • Challenges - the sport heroes and his career path development • International sport experiences – Khon Kaen International Marathon Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

25. The Competition ExperiencesfromGrassroots to International

26. Sports Events • Internal • Football KKU League 2008 • KKU Sports Competition • External • Universities Competition – Softball • Regional, National • Sports School • International • 6th Khon Kaen International Marathon Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

27. Sponsors by :- Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

28. Press Conference6th Khon Kaen International Marathon Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

29. Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

30. The Greatest Marathon of Thailand4 Types of Program Design • Walk and Fun Run 4.50 KMs • Mini Marathon 11.55 KMs • Half Marathon 21.10 KMs • Marathon 42.195 KMs Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

31. KHON KAEN Province, Thailand Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

32. Location The Center of Northeastern Provinces Roiet-Khon Kaen-Kalasin-Mahasarakham RKSS Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

33. Populations & Economic Indicators Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

34. Fundamental Infrastructure & Easy to Access • Being located right on the center of North-east region, there are many dimensions of advantageous such as logistics, transportations, facilities. • By Land Transportation :– • the province is the connecting path between North and South of highway route 2 where Eastern Seaboard is located. • In addition, the driving trip from Khon Kaen to Bangkok is 444 Kms of 5 hours drive, • East-West Economic Corridor, the convenience in traveling between and within provinces, moreover the RKSS is the center of South East Asia where is able to connect with the Republic of Laos and Vietnam by using the highway route 9 and 12 through Nongkai and Mookdaharn Province accordingly. • By Train – the railway line from Bangkok to Nongkai will be pass through the RKSS group • By Air Transportation – the group of RKSS has 2 airports located in Khon Kaen and Roi-et only Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

35. Gross Domestic Products (GDP) in RKSS • Indices of Industrial of years 2006 (in Million Baht ) Commercial &Trading Services11 channels :- 1. Electricity, Gas, Water 2. Construction 3. Hotel & Restaurants 4. Public Transport 5. Financial Market 6. Real Estate 7. Government Offices 8. Educations 9. Healthcare Management 10. Public & Community Services 11. Household Services Services Industrial Mining Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University Agriculture

36. Tourism Opportunity • Tourism • Uniqueness : Kham Kaen Buddhism Temple, Peuy Noi Castle, National Museum, Private museum • Culture – Thai-Lao = ESAAN • Geology – Dinosorous park • Ecology – national park and world’s heritage • พระธาตุขามแก่น ปราสาทเปือยน้อย พิพิธภัณฑ์สถานแห่งชาติขอนแก่น (ขอนแก่น) • พระธาตุนาดูน (มหาสารคาม) • ปรางค์กู่ กู่กาสิงห์ พระมหาเจดีย์ชัยมงคล (ร้อยเอ็ด) • พิพิธภัณฑ์ของดีเมืองกาฬสินธุ์ พระพุทธรูปสถานภูปอ พระธาตุยาคู (กาฬสินธุ์) • ส่วนแหล่งท่องเที่ยวด้านธรรมชาติ ได้แก่ อุทยานแห่งชาติภูผาม่าน อุทยานแห่งชาติภูเวียง เขื่อนอุบลรัตน์ บึงแก่นนคร (ขอนแก่น) วนอุทยานโกสัมพี ป่าดูนลำพัน (มหาสารคาม) บึงพลาญชัย วนอุทยานผาน้ำย้อย (ร้อยเอ็ด) พิพิธภัณฑ์ไดโนเสาร์ศูนย์สิริธร เขื่อนลำปาว แหลมโนนวิเศษ(กาฬสินธุ์) • Number of Tourists in 2006 • Nb. Of Visitors – 3.96 M.persons : • Visitors 1.19 M.persons + Tourist 2.77 M. persons • Thais 3.86 M.persons + Foreigners .098 M.Persons • Income from Visitors & Tourist 6.9 M.Bht : • Local Thais 6,638 Million Bht • Foreigners 270 Million Baht Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

37. The Suggested Implications • Geographic • Demographic • Social and Lifestyle • Local • National • Multinational – Asian, Europe, Western countries • Sports and Recreation Facilities : stadiums, equipments, practice range, technology in sports, biomechanics, etc • Academic Support • Khon Kaen University • Sports School • Provincial Stadium • Sport Sciences and Physical Education • Sport Medicine and Physicians • The Best Practice : Success Case Study Athletes : Professional, Amateur, Training School (Sports School) • Tennis • Boxing • Football • The Success of The Khon Kaen International Marathon – 6th on January 2009 • Others possibilities • Tourism Opportunities • Sports Tourism • Culture and Ecology and Geology • Social Responsibilities • Cost of Living allowance • Economics impact positively Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

38. Executive Summary • The Implications of Sports and Recreations Town - The developing Sport Heroes Pathway in Khon Kaen is strongly recommended. • The readiness in facilities, knowledgeable personnel in sports e.g. athletes, coaches, medicine, physicians, faculties, and the management vision. Therefore, in adopting the implications from the study of Auburn University sports is considered the tremendous economics value and impact to local geographic household income, • However, sport management is the right blending of arts in sport and sports sciences accelerator to help managing and facilitating the growth in economy, sport heroes and career path. • The Key Success Factors :- • the processes with full support from various authorities, in a particular of Sport Authority of Thailand, • KK as it’s positioning, is the right choice and prototype of Sports and Recreations Town enhance with the destiny of Traditional lifestyle and home stay tourism Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

39. Q&A