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2. Graduate Recruitment Understanding the funnel concept and the Recruitment Cycle Excerpts from Noel Levitz

3. What are the main challenges facing institutions of higher education in recruiting and retaining students?

4. Phases of Enrollment Management Develop a positive institutional image among key publics. Create institutional awareness and interest among prospective students. Influence the decision to apply and enroll through communication and relationship management. Sustain the commitment to enroll. Retain enrolled students by providing high quality educational programs and services.

5. The Enrollment Funnel

6. What techniques are most effective in recruiting students? Direct mail Personalization Tracking Telemarketing Web-based marketing Campus visits Faculty involvement Predictive modeling and leveraging Tuition discounting Financial aid and scholarships

7. Qualifying and Grading

9. Key Strategies for Enrollment Management Increase image and awareness of the university in targeted markets. Generate a sufficient number of inquiries of the right type and mix to achieve enrollment goals. Expand the number of and quality of the program’s promotional publications. Administer a financial aid program that supports the achievement of new student enrollment goals.

10. Key Strategies for Enrollment Management Compile and maintain a comprehensive enrollment database management information system to monitor and evaluate all activities of the enrollment program. Develop a university or program-wide system of capturing and coding all inquiries. Automate the FGS Office to manage the communications flow, support telecounseling, track inquiries, and produce reports to monitor progress toward enrollment goals.

11. Key Strategies for Enrollment Management Implement an expanded and sequential written and outbound electronic communications system with prospective students from inquiry to enrollment to achieve targeted conversion and yield rates. Conduct special events and campus visit programs to maximize the number of personal contacts and enrollment rates. Develop special marketing and recruitment initiatives to increase enrollment and/or strengthen demand in under-enrolled programs.

12. Key Strategies forEnrollment Management Implement a program of relationship management in the graduate studies recruitment effort. Develop an effective volunteer recruitment program that includes the use of current students, staff, faculty and alumni. Develop and maintain relationships with key influentials (e.g. professors, staff, social agencies, area employers, advisory committees, parents/spouses, etc.).

13. Key Strategies for Enrollment Management Conduct market research to obtain information on how the institution is perceived in its primary market and to identify more clearly key marketing messages and themes. Evaluate the effectiveness of the annual marketing/recruitment plan and make necessary modifications for the next recruitment cycle plan.