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Promoting Wisconsin Tourism Highway Signing Programs

Promoting Wisconsin Tourism Highway Signing Programs. Matt Rauch, P.E. State Signing Engineer WisDOT Central Office Bureau of Traffic Operations (608) 266-0150 m att.rauch@dot.wi.gov. W hy is Signing Important to Tourism?. Because Wisconsin is a popular tourist destination

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Promoting Wisconsin Tourism Highway Signing Programs

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  1. Promoting Wisconsin Tourism Highway Signing Programs

    Matt Rauch, P.E. State Signing Engineer WisDOT Central Office Bureau of Traffic Operations (608) 266-0150 matt.rauch@dot.wi.gov
  2. Why is Signing Important to Tourism? Because Wisconsin is a popular tourist destination Wisconsin’s natural beauty is a factor in visitors wanting to return
  3. Why is Signing Important to Tourism? Good signing for Tourism also promotes the safety, convenience and enjoyment of public travel Signing protects the public’s investment in Wisconsin’s highways for all residents.
  4. Two Separate, Distinct Groups of Signs Official Traffic Signs (Signs on the Highway Right-of-Way) Advertising Signs (Signs off the Highway Right-of-Way)
  5. Signing Guidelines and Standards Signs on right of way (governed by engineering standards) Official Traffic Signs Provides essential traffic and travel information for motorists
  6. Signing Guidelines and Standards Signs off right of way, on private land (governed by sign control laws) Off premise Signs Provides format for advertising On premise Signs Advertises products or services occurring on same land as the sign
  7. Signing Guidelines and Standards Functions of Official Traffic Signs… Shall be used to regulate, warn or guide traffic (2009 Federal MUTCD) Advertising or messages not related to traffic control shall not be used (2009 MUTCD and Wisconsin State Statute 86.191)
  8. Signing Guidelines and Standards Why is sign usage regulated? To provide for safe, efficient traffic flow To limit sign clutter, which negatively impacts motorist perception/reaction a. more older drivers b. crashes caused by too many signs To decrease maintenance costs (approx. 295,000 signs maintained on state system) To contribute to a more aesthetic roadway appearance by having fewer signs.
  9. WisDOT wants to help Available Signing programs for Tourism . . . 2012 Permanent Signing Regional Staff Technical Briefing
  10. Signing Programs for Tourism Specific Information Signs (SIS) Blue logo signs Only on routes specifically designated by the legislature as SIS routes Inform motorists of services ahead (GAS, FOOD, LODGING, CAMPING and ATTRACTIONS) Qualifying criteria for each respective category Revision to TGM Policy 2-4-50
  11. Signing Programs for Tourism Specific Information Signs (SIS) Program governed by Wisconsin State Statute 86.195 and Administrative Rule TRANS 200.06 Managed for WisDOT by Derse/Wisconsin Highway Business Signs, Milwaukee Application process- Requestors are encouraged to directly contact Mark Roognsvoog at Derse (800) 345-5772
  12. Signing Programs for Tourism Tourist Oriented Directional Signs (TODS) Blue directional signs Only on non-SIS routes Only outside urban areas Business must be within 5 miles of the state or U.S. highway Revision to TGM Policy 2-4-50
  13. Signing Programs for Tourism Tourist Oriented Directional Signs (TODS) Program governed by Wisconsin State Statute 86.195 and Administrative Rule TRANS 200.06 Managed by Counties for WisDOT Application process- Requestors are encouraged to contact the county that the sign will be installed in. Application Form available
  14. Signing Programs for Tourism White Arrowboard Signs (TRANS 200) Arrow shaped signs, white background with black lettering Signs are 6 feet wide and 8 inches in height Simple in design, but effective in directing motorists May be permitted for resorts, hotels, place of public entertainment or instruction, place of religious worship, county institution or scientific experiment location
  15. Signing Programs for Tourism White Arrowboard Signs (TRANS 200) May be permitted for resorts, hotels, place of public entertainment or instruction, place of religious worship, county institution or scientific experiment location Managed by WisDOT Region Offices Contact Matt Rauch, Bureau of Traffic Operations for application (608) 266-0150
  16. Signing Programs for Tourism Tourist Information Signs General Motorist Information Signs Signs for Community or Region Tourist Information Offices Qualifying Criteria for freeways and conventional highways. Managed by WisDOT Region Offices Contact Matt Rauch, Bureau of Traffic Operations to begin application process (608) 266-0150
  17. Signing Programs for Tourism Signing for Wineries Dept. of Tourism publishes information on wineries TODS program may accommodate wineries if there is tourist significance (see brochure) SIS program may accommodate wineries also
  18. Signing Programs for Tourism Traffic Generator Signs Green or brown guide signs. Can help to provide guidance to geographical, recreational or cultural facilities Guide travelers through areas of heavy traffic near popular attractions Examples: Lambeau Field, Miller Park, Old World Wisconsin, some casinos, state parks and forests
  19. Signing Programs for Tourism Traffic Generator Signs Qualifying Criteria Spacing of signs on roadway Distance from interchange or intersection Minimum annual attendance 2001 AASHTO Guidelines followed Requestor pays all costs (installation and maintenance) Requests are handled by WisDOT Region office
  20. Signing Programs for Tourism Signing for Auto Tours Collaborative effort between Dept. of Tourism and Dept. of Transportation Must receive Regional support from communities Brochure/website published in conjunction with signing to detail tourism significance and amenities of each site
  21. Off Right-of-Way Advertising Signs On premise and off property advertising signs Separate set of rules applies to these signs (size, lighting and spacing requirements) Zoning rules- must be commercial, industrial or business. Unzoned areas, sign must be within 800 feet of an existing business. Permit required from WisDOT
  22. On Right-of Way Sign Contacts Traffic Signing Matt Rauch (Central Office) 608-266-0150 Region Traffic Signing Contacts Iver Peterson 608-785-9060 Madison Tom Heydel 262-548-6763 Waukesha Mike Frewerd 920-492-5653 Green Bay George Nicolaus 715-421-8006 WI Rapids Iver Peterson 608-785-9060 La Crosse Matt Reddy 715-839-1650 Eau Claire George Nicolaus 715-421-8006 Rhinelander Matt Reddy 715-839-1650 Superior
  23. Off Right-of Way Sign Contacts On premise / off property advertising signs Deb Brucaya (Central Office) 608-266-3813 Region Outdoor Advertising Sign Coordinators Dennis Dreier 608-246-7906 Madison Don Larson 262-548-5890 Waukesha Roy J. Tilleman 920-492-5650 Green Bay Anthony Culbert 715-421-8082 WI Rapids Dennis Dreier 608-246-7906 La Crosse Patricia Pollock 715-392-7984 Eau Claire Anthony Culbert 715-421-8082 Rhinelander Patricia Pollock 715-392-7984 Superior
  24. Questions Matt Rauch, P.E. (608) 266-0150 matt.rauch@dot.wi.gov
  25. Summary Thank You!
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