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Designing business: new models for success

Designing business: new models for success. Courtney Robinson Contextual research 215– Professor: R. Campbell. Mapping out . Heather’s designing business article Discuses the three gears of business design Gears include: Deep User Understanding concept visualization and strategic design.

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Designing business: new models for success

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  1. Designing business: new models for success Courtney Robinson Contextual research 215– Professor: R. Campbell

  2. Mapping out • Heather’s designing business article Discuses the three gears of business design Gears include: Deep User Understanding concept visualization and strategic design

  3. This map based on the three gears of design is a three step system that co-exist for each because of each other. It is very effective in product and design. Both based on each other input = output Deep User understanding Concept visualization Eg. Apple Eg. Nike Consumer Input User friendly Empathy (why it needs to be improved) Making a product better Observation Behaviors and beliefs Gears of design Design concept Problem inspired Solution Business pros and cons Exploration Multiple prototyping Invention Eg. Pace maker Strategic design Better service Hard to copy design World awareness Open minded collaboration Constant change Prototypes Constraints obstacles Design must first be obtained using research and data collection Design is then designed tested and created with trial and error

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