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CASE STUDY: SARC Campaign & Launch

CASE STUDY: SARC Campaign & Launch.

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CASE STUDY: SARC Campaign & Launch

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  1. CASE STUDY: SARC Campaign & Launch “Since we launched our new community outreach campaign, we have seen a sharp increase in new referrals seeking our help. To say the number of people coming to the SARC has doubled is likely an underestimate. The SARC is now able to provide much-needed assistance and treatment to many more people than before.” Jools James-Kempshall SARC Manager

  2. Strategic Thinking We provided: • Help & advice in completing grant submission to secure public & private funding • Development of a communications strategy & programme • Identification of target audiences & key messages • Identification & enlistment of influential stakeholders

  3. Creative Campaign We developed: • Re-branding & creation of new identity • Targeted posters and flyers campaign • Interactive web site • Core communications tools, including PowerPoint & MSWord templates (e.g. Letters, releases, etc.)

  4. PR Campaign We also Developed: • Speakers bureau • Educational programmes • On going media outreach • News, statistics, cases, expert insights • Outreach strategy for hard to reach communities • Sponsorship programmes • Engagement of local communities

  5. Launch Event Launch Event • A round table discussion with leaders & stakeholders • Invitations • Outreach letters, etc. • MP, Bishop, Police Head, MoD Family Welfare, et al Presentation • PowerPoint content & design • Served as host or “MC” • Explained campaign materials • Led plea for more community help Helped the SARC • Become more professional and polished • Be better appreciated

  6. Community Involvement How the community helps • Print & display posters • Print & distribute flyers • Sponsor beer mats • Serve on steering committee • In-kind service donations • Publish stats & announcements • Host awareness-education events with SARC • Print stories & features in publications • Interview on radio / TV during critical times

  7. Measurable Results Campaign success includes • 100% increase in victims coming forward to SARC • Significantly raised awareness of SARC within local community • Local Press/ TV/ Radio coverage • Community support – displaying and distributing material • Place on regional steering committee • Successful engagement of hard to reach communities • Pledges of sponsorship from local business • In-kind service donations – from free taxis to press releases

  8. A Quick Word About Chameleon • Chameleon have more than 20 years experience across diverse sectors • Experience in your field – including healthcare, police, special needs & Home Office programmes • The top people are involved daily with your programme • Proven offering of PR, design, public affairs, community relations, creative campaigns, websites/new media, exhibitions • EXCELLENCE & VALUE

  9. Let us help you succeed Please contact us to discuss your requirements Stuart Watson 34 The Crescent, Salford, Manchester  M5 4PFTelephone: 0161 745 9009   Email: stuart@chamele.com Website: www.chamele.com

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