Brought to you by the leaders in desktop and mobile

1. HCP Solutions for Superior Results Brought to you by the leaders in desktop and mobile Developed for Presented by Date Chris Colella David Weinroth September 17, 2013

2. Agenda AdRx Media HCP Overview The AdRx Media/Greystripe cross-device solution Creative executions and ideas for Saatchi Next steps

3. Two category leaders | One unified platform MOBILE PC DISPLAY GREYSTRIPE Media 50+ Properties tailored to medical professionals including EMRs, reference, prescribing information, medical journals & industry news 2.3MM Number of healthcare practitioners, technicians and support staff that we reach each and every month on our network 90% Visit our HCP network at least once a week… HALF (51%) visit at least once a day. 500+ Health-focused mobile apps Source: Internal & Publisher Reported Data

4. Engage & Educate Healthcare Professionals Cross Platform: Desktop Display, Mobile, Social and Video Run unique ad formats and creative executions across a highly targeted audience to efficiently reach: • 50+ specialties • Hospitalists • Nurses, EMT, Technicians • Elderly Care Workers

5. AdRx Solutions That Break Thru the Clutter Media tactics that keep up with the ever growing challenge of reaching professionals SOCIAL MARKETING PHYSCIAN MATCHING SITE & EMAIL RETARGETING SPECIALISTTARGETING MOBILE Build long-term relationships through two-way dialogue with HCPs Retarget physicians who engaged with your brand, but didn’t complete the desired call to action Contextually target HCPs seeking information about a condition, treatment or medication Provide us with your target HCP list and we’ll anonymously match it against our database of 212 million users Go mobile with high impact rich media and flash ads compatible with all smart phones and tablets.

6. Specialist Targeting SPECIALTY TARGETING Target content areas pertaining to a certain health condition or specialty to effectively reach HCPs who are seeking solutions and information for their patients’ health. QUALITY Highly specialized HCP targeting and healthcare professional targeting across our small network of publishers keeps inventory quality high and allows us to offer premium, placement opportunities. HCPs are authenticated via the AMA database

7. Physician Matching Defining the Target • We provide one to one messaging to Doctors within your preferred specialty through our Physician Matching solution STEP 1 STEP 2 STEP 3 Provide us with your target list We send it to a 3rd party to anonymously match against our database AdRx finds that HCP & engages with a relevant ad

8. Social Marketing within the HCP Community The biggest influence on a physician’s decision to prescribe a drug treatment is a personal recommendation from a trusted colleague - Source: Manhattan Research, Taking the Pulse®v11.0, 2011 The “FACEBOOK” FOR PHYSICIANS • Over 40k hours, 2.3mm posts and 118k conversations take place per month on Sermo among verified and credentialed physicians • Physicians collaborate on cases and exchange observations to improve patient care. • Brands are provided the opportunity for targeted engagements withthese physicians by using promotional and market research products • 100% HCP Focused • 200,000 verified and credentialed physicians • 68 specialties

9. Taking Part in the Conversation: Sermo Campaign Components Specialty Spotlights: guaranteed exclusivity Be Top-of-Mind: Target a specific specialty and follow those physicians throughout their entire engagement on Sermo to support the brand’s key objectives. Brand pages: eResource for your brand • Fully Customizable Content: Highlight key data and messages through a dedicated brand page Community posts: SHAPE THE DIALOG Engage with physicians with new clinical data, patient cases, and trial designs. Brand’s KOL can introduce topics & receive feedback from doctors DOC TANGO: leverages competitive nature of MDs Proprietary social health gaming platform where HCPs compete with their global peers to predict brand centric future events

10. Let’s talk Cross-device

11. Why Cross-Device Matters: Quick Facts 1 2 53% of HCPs use tablets at work 3 100% use desktop/laptop computers The percentage of HCPs that use all three screens (aka - digital omnivores) is currently 47% and is predicted to shoot up to 82% in 2014 4 Source: epocrates August 2013 86% of HCPs use smartphones in their professional activities

12. United DMP with industry’s richest audience and device data 50 MILLION CROSS DEVICE PROFILES 390 MILLION TRACKED DEVICES 70,000AUDIENCE BEHAVIORS ValueClick InteractionData $8B in CJ TransactionData Mobile Interaction Data Mobile Engagement Data LocationData AdRx Site Audience Data Device & Platform Data Click activity across 18,000+ monthly campaigns HCP activity across the AdRx HCP Platform Millions of anonymized online purchase events Content, apps, views, completions Impressions and clicks in app and mobile web Geo regional mapping and IP history User device, platform and software information ValueClick BrowsingData Visitor activity across tens of thousands of sites

13. Digital’s best step-by-step process for device-to-user matching A Statistical model unites device profiles to a user with industry’s best accuracy B C Greystripe SDK and advanced technology enable us to ID device every time we see it Rich device-level profiles created based on connections, browsing, past purchases • Apple: Greystripe SDK harvests IDFA to unite all app usage to a single iOS device • Android: Greystripe SDK links all app usage to one device • Browser cookies track desktop and mobile web browsing • DMP collects activity history for each tracked device • Average of 200 profile items per device • Goes beyond household connections most vendors use • Linkage across MULTIPLE IP addresses and connection patterns in the device data profiles • Proven 80% accurate – highest in the industry

14. Advanced model to take matching from HH to user level - IP connection history - Content consumption - Device usage patterns - Browsing behaviors - Purchases - Simultaneous device usage Identify real-time patterns that help us connect devices to users with remarkable accuracy

15. Exclusive Rich Media ADherance Reproduce interactive display units with identical functionality in mobile • ISIs: auto-scroll or scrollable • In-unit video: • Auto-start or user-initiated • Short or long form • Condition-specific index targeting • Interaction and engagement metrics • Complimentary brand lift studies 16

16. The Full-Screen Leader • Only Greystripe’s full-screen ads feature a unique Click Protection Menu that eliminates accidental clicks and delivers 100% intended actions! According to Harris Interactive, nearlyhalfof all mobile banner clicks are unintended Full-screen ads from Greystripe have been shown to deliver a 5x increase in post-click conversions* 16 *Greystripe internal study Spring 2012

17. User-Flow Example 16

18. Expandable User-Flow Example 16

19. Tablet Static Ads 16

20. Turnkey cross-device performance measurement and insights Full suite of campaign reporting Device usage insights for the brand audience All analysis and insights delivered turnkey

21. ValueClick Media/Greystripe deliver superior performance 5.4X 3.4 X 1.0 1.0 Cross-Device Single Device Cross-Device Single Device Average Engagement Rate Average Conversion Rate Source: ValueClick, 2013 • Key drivers of improved performance: • More complete user profile/targeting • Reaching the same user across different devices • Ability to track users as they jump across devices to complete a task

22. Next Steps? Chris Colella AdRx Media ccolella@adrxmedia.com 908.500.4545 David Weinroth Greystripe dweinroth@greystripe.com 646-439-2704