I ntroducing SolarCell : The Solar Powered Cell Phones

1. Chris Beltran MessalineClement MireyaGama Cody Prue IntroducingSolarCell:The Solar Powered Cell Phones

2. Agenda • Introduction of Solar Cell • Current Market & Trends • SWOT Analysis • Company Objectives • Product position • & Competition • Marketing Mix • Financials • Q&A

3. The Product SolarCellaims to develop smartphones that recharge themselves powered by solar and artificial light. • Solar Powered Mobile Phones • Solar Panel placed on front & back of the phone • Photovoltaic Panel with Amorphous cells • 2 year Warranty

4. Trends & Market Needs • Trends • According to Solar Energy for Homes: • “Cellphones account for a large portion of the huge increase in electricity consumption that has occurred in the last decade” • Eco Awareness • Sustainability • Needs • Reduction in E-waste • Passive charging

5. Target Market

6. SWOT Analysis

7. Market Growth According to the newest data issued by Chetan Sharma Consulting, the global mobile industry is now the most “vibrant” and “fastest growing industry” on the planet.

8. Marketing Objectives • Create a solar alternative for all cell phone users • To achieve a 60% product awareness among the target audience within the first year of operation • Expand to all future cell phone markets Value Proposition: Solar Cell is convenient, easy to use, and it meets a lack in the current market. Indeed, it will make the life of our customers easier by not having to worry about their cellphone’s battery.

9. Product Positioning Competition • Companies: • Everbright Solar Inc. • Earthtechproducts • EnerPlex • Cell phone models: • Samsung Crest • Sharp Solar Hybrid

10. Marketing Mix • Distribution • Online • Pricing • Cost- based pricing strategy • 10% markup • Marketing Communications • Google Ads, Facebook Ads • Forums & Events • Printed Ads

11. Financial Plan Revenue Expenses

12. Financial Plan

13. Questions?

14. References: "San Francisco, California (CA) profile: population, maps, real estate, averages, homes, statistics, relocation, travel, jobs, hospitals, schools, crime, moving, houses, news." Stats about all US cities - real estate, relocation info, crime, house prices, cost of living, races, home value estimator, recent sales, income, photos, schools, maps, weather, neighborhoods, and more. N.p., n.d. Web. 15 Oct. 2013. http://www.city-data.com/city/San-Francisco-California.html "San Francisco County Demographics - Census Data for San Francisco County, CA." California Demographics - Get Current Census Data for California. N.p., n.d. Web. 15 Oct. 2013. http://www.california-demographics.com/san-francisco county-demographics The Most Current, Easy-To-Consume San Francisco County Demographics Available INSTANTLY, In One Place. (n.d.). San Francisco County Demographics. Retrieved December 5, 2013, from http://www.california-demographics.com/san francisco-county-demographics Candy-Colored Solar Panels Don't Need Direct Sun. (2010, August 28). National Geographic. Retrieved December 5, 2013, from http://news.nationalgeographic.com/news/2009/09/090914-solar-video-ap.html Solar Cell Phones Change the Way the World Communicates. (n.d.). Solar Cell Phones Change the Way the World Communicates. Retrieved December 5, 2013, from http://www.solar-energy-for-homes.com/solar-cell-phone.html Fallon, S. (2009, June 11). Samsung Crest E1107 Solar Cellphone: Sun-Powered, Dirt Cheap At $59. Gizmodo. Retrieved December 8, 2013, from http://gizmodo.com/5287263/samsung-crest-e1107-solar-cellphone-sun+powered dirt-cheap-at-59