Conservation is… the art of living lightly on this Earth

1. What is conservation: • A definition Conservation is… the art of living lightly on this Earth

2. What is conservation:Our top ten conservation actions Live local Eat local Buy green Waste less Prevent pollution Help nature Save water Save energy Use green power Drive less

3. What is a culture of conservation? It is when conservation is a natural part of who we are and what we do.

4. How do we get there? 1. Make conservation easy, affordable, + desirable 2. Create a united conservation movement. support incentives marketing Change the way we think

5. Why do we need a movement?Movements progress from protest, through implementation, to cultural change

6. Where are we now?The Green Movement from 1970 - 2010 ? Implementation: Policies, activities,new business and groups Protest 1970 1980 1990 2000 2010 Greenpeace Brundtland Report Evergreen Green Communities Autoshare Bullfrog Power Small eco-preneurs Conserver Society Report

7. The missing piece: The Voluntary Transition Strategy • Working from an NGO base, a voluntary strategy will build distributed leadership to reach a common goal, such as “we conserve”. Key roles in a voluntary strategy: Corporate NGO Government: incent, promote and support Business: provide products and services ENGO NGOs: promote and support • Key goals of a voluntary strategy: • coordinated delivery of integrated solutions • cultural change Government

8. What is Distributed Leadership? The Voluntary Transition Strategy Applied to the ten areas: at all levels.. Three areas of leadership… • Save energy • Use green power • Help nature • Save water • Drive less • Live local • Eat local • Buy green • Waste less • Prevent pollution InternalWho I am Individuals Organizations Businesses Institutions Governments External: What I do Community:How I help

9. weconserve Think like a movement