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2011 Burlington/Plattsburgh Area Consumer Research

2011 Burlington/Plattsburgh Area Consumer Research. Internet Presentation. Presented By: WPTZ-TV. Marshall Marketing. Operating as a Research & Consulting company since 1985 Based in Pittsburgh with offices in Orlando, Raleigh, Knoxville, Seattle & Spokane

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2011 Burlington/Plattsburgh Area Consumer Research

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  1. 2011 Burlington/Plattsburgh AreaConsumer Research Internet Presentation Presented By: WPTZ-TV

  2. Marshall Marketing • Operating as a Research & Consulting company since 1985 • Based in Pittsburgh with offices in Orlando, Raleigh, Knoxville, Seattle & Spokane • Survey over 100 markets annually (75,000+ interviews each year) • Data collection methods available: telephone, mail, online, polling • Media clients include: TV & radio stations, cable, newspapers, circular printers, direct mail • Provide customized research and consulting to various companies including financial institutions, auto dealers, furniture stores, hospitals, restaurants, grocery stores and more www.marshallmarketingusa.com

  3. Interview Method Marshall Marketing Info: Data is proportionate by Gender, Age, Income, County & Ethnic Background, and is compared to projected Census Data. Demographics: Gender, Age, HH income, Ethnic background, # of children, occupation, etc. (13 initial demographic questions) Consumer Categories: You have access to over 40 categories of business Media Usage: Newspaper, Radio, Television, Direct Mail, Internet, and more. • Interview Method • Telephone: Random Digit Dialing (RDD) • Listed & Unlisted numbersInternet: Cell Phone Only Participants • Dates of Interviewing • March 28 - April 10, 2011 • In-Tab • 500 Respondents • 18 Years of Age or Older

  4. Distributed Proportionately Marshall Marketing Info: Data may be broken out by individual county or by a group of counties. The Marshall Marketing Data can also be separated by zip code clusters.

  5. C S COMPUTER/INTERNET/WIRELESS Do you currently...?

  6. HOURS SPENT ON INTERNET IN WEEK Approximately, how many hours do you spend on the internet each week?

  7. ACCESS THE INTERNET Which of the following times of the day do you typically access the internet at any location?

  8. ACTIVITIES ONLINE Which of the following activities do you use the internet for...?

  9. SHOPPED ON THE INTERNET PAST 12 MONTHS Which of the following items have you shopped for on the internet in the past 12 months?

  10. BOUGHT ON THE INTERNET PAST 12 MONTHS Which of the following items have you bought on the internet in the past 12 months?

  11. INFORMATION ACCESSED VISITING THOSE WEBSITES When visiting a local TV station or newspaper website, what kinds of information did you access when visiting those websites?

  12. SOCIAL NETWORKING SITES VISIT What social networking sites do you visit?

  13. SOCIAL NETWORKING How many hours per day do you spend on social network websites like Facebook, YouTube, MySpace, etc?

  14. HOW OFTEN ACCESS INTERNET IN A WEEK How often do you access the internet on your cell phone or PDA per week?

  15. ACCESSED ON INTERNET FROM CELL PHONE/PDA What do you access on the internet from your cell phone or PDA?

  16. MEDIA WEBSITES Why do you visit the websites of media outlets, such as television stations?

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