1 / 4

PERSONAL LIBRARIES

PERSONAL LIBRARIES . WEEK 3 VALUE PROPOSITIONS. Value Proposition Hypotheses. Problem Statement: Researchers are eager to have a tool that will help manage, share and reference their papers

waylon
Download Presentation

PERSONAL LIBRARIES

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. PERSONAL LIBRARIES WEEK 3 VALUE PROPOSITIONS

  2. Value Proposition Hypotheses • Problem Statement: Researchers are eager to have a tool that will help manage, share and reference their papers • Technology/Market: Customers enjoy the current product but cost is the prohibiting factor in purchasing a premium account • Competition: We need to displace Endnote, which currently claims 90% of the market share • Product: MVP will import, organize and cite papers

  3. Experiments • Market Research • Interviewed 10 current users and non-users from biomedical, neuroscience, psychology & legal • Surveyed 200 existing users (~5% response rate) • Product Marketing • Demoed to paper management research group • Refined messaging pitch via media training workshop • Feedback meetings with BryanStolle & Konstantin Guericke • More info on our blog: http://factnote.com/c/e245 • Includes interview notes (must have a user account to view)

  4. Key Findings • Non-users are excited about the product and generally think it will save time and reduce frustration • Biggest user adoption hurdles are energy spent learning interface & loading past papers, not price • Tools/tips, interface usability needs to be reworked • Pre-populate works cited in user’s own publications • Critical mass – users ask labs to purchase for them, increase value of sharing & collaboration features • Customers find high value in tagging and organizing papers, rivaling that of inserting citations • Providing both makes our product more valuable than Endnote • MVP will import and organize papers in an intuitive interface • Pivot Opportunities: Customer Base, Personal Prestige, Material Citations

More Related