Rise of Digital Marketing in Post Lockdown Period – Why Should You Invest?

1. Rise Rise of of Digital Digital Marketing Marketing in in Post Post Lockdown Lockdown Period Should You You Invest Invest Period – – Why Why Should The current lockdown is a dark phase – something the world has never witnessed The pandemic has already changed our lifestyle Maintaining hygiene practices social distancing and focusing on savings – everything has become the “new normal ”

2. Yet another thing has significantly changed due to the total lockdown of movie halls shopping malls restaurants and amusement parks Yes you guessed it right – the means of recreation During the lockdown people have embraced digital media like never before Can you believe that people are spending more time on social media like Facebook and Instagram than they used to Naturally it’s high time for businesses to leverage this opportunity and drive more brand visibility and awareness No you shouldn’t trust the earlier sentence just because most of the learned and experienced digital recommending it You should know the logic first digital marketing marketing service service providers are Take Take a a Look Look at at the the Traditional Traditional Advertisement Advertisement Media Media Let’s quickly take a look at the two of the most significant traditional advertisement platforms newspaper and television Newspaper Newspaper When was the last time you read a newspaper Some of you may say today while some may say three months back And that’s exactly where we are hitting at Though newspaper houses have repeatedly boasted of the safety regulations practised in the printing presses the subscribers are afraid to avail the newspaper service as it may spread contamination And this fear is quite justified In the absence of printed newspapers people are turning to e newspapers or digital news channels to keep an eye on the current affairs So from the business owners’ perspective printed media is no more a grand forum to reach the audience Rather advertising on the digital platform will help owners like you to reach a wider audience Television Television Yes people are watching television during lockdown more than usual But there’re two components of advertising – investing and reaching the audience Now advertising

3. on television allows you to reach the mass but as an owner you should be aware of the bucks you’ve to pay for it According to a study by LiveMint the global advertising rate is set to rise by over and the subsequent years will witness further growth As you can understand you’ll have to pay a lot to promote your business on television Further you cannot keep a track of the effectiveness of this advertising effort On the other hand digital media marketing is the optimum choice to popularize your brand in terms of cost and efficacy Here you can track user behaviour modify social media campaign and strategy and in turn enhance user engagement Digital Digital Marketing Marketing Superpower Superpower Social media usage has increased beyond expectations and brands should be omnipresent on digital media to catch the users’ attention and create a bond with them However you need to project your brand on digital media with utmost care and precision For instance you may consider showing how your business is coping up with the turbulent situation say by adopting a work from home model showcasing your activity towards social causes in a humble manner offering any free value added service creating catchy and relevant campaigns informing the latest business model say home delivery service instead of a dine out facility and adopting many other strategies to develop an emotional connection with your audience Yes that’s a lot So it’s better to leave the workload to the professional digital marketing geeks You see every cloud has a silver lining All you need is to find it out Oh speaking of finding why don’t you let the leading internet internet marketing marketing agencies agencies in in India India find out the suitable digital channels for your business Clearly you shouldn’t squander resources by placing your ads on any and every media platform Time Time for for Some Some Statistics Statistics

4. Relax we won’t throw some cold stats at your face to establish our point You may have already been convinced of the relevance of engaging a reliable digital agency agency in in India India to promote your business Nevertheless these statistics will help you digital marketing marketing understand what to expect by investing in digital media promotion A Harvard study on public listed companies found that over of the companies outweighed their rivals by opting for a strategic digital marketing approach Also the study estimated that taking the right decision during the bad phase will significantly impact on the companies’ exponential growth once the economy improves later Here’s another quick info searches for “buy online” has skyrocketed to cross beyond K per month No wonder eCommerce businesses are tending more towards engaging professional digital marketing services Take a look at the best SEO practices of the recent time to leverage such a wide audience Further many large companies have taken a step back so if you are planning to launch a start up or market a small business it’s the best opportunity to snatch the limelight Sounds like a plan huh Final Final Thoughts Thoughts Well as they say when the going gets tough the tough gets going If you want to cope with today’s uncertain times search engine optimization and social media optimization along with personalized service may prove to be your most effective weapons These will not only help you to uniquely engage with a diverse range of audience but create a sustainable bond with them thereby helping your business What’s your take on this Feel free to share your thoughts in the comment box below Source Source https://www.webguru-india.com/blog/why-digital-marketing- optimum-choice-promote-business-post-lockdown/

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