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ISAAA India

ISAAA India. Ingenuity, Innovation & Implementation. My world, your world & our world. Indomitable task of feeding global society in the near, mid & long term Growing # of food-deficit countries Imbalance in demand-supply of food Population growth vs food production

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ISAAA India

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  1. ISAAA India Ingenuity, Innovation & Implementation

  2. My world, your world & our world • Indomitable task of feeding global society in the near, mid & long term • Growing # of food-deficit countries • Imbalance in demand-supply of food • Population growth vs food production • Growing appetite vs pervasive poverty • Knowledge-information divide - rights or wrongs, pros & cons and for & against • Science illiteracy vs societal engagement • Adversarial vs consensual approach

  3. New world order • Cleaner and greener world • Key priorities include climate change, sustainability and bio-security • Advances in economy, environment and ecology to be driven by innovative approaches • Technological intensive sectors including food & agriculture • Trade and development to be measured on a new scale such as carbon emission, child labor, SPS and traceability etc

  4. Changing market dynamics • Increased interdependence among countries particularly in the area of food, agriculture, S&T, trade and security • Capital intensive R&D and product development • Crop & trait specific products with global appeal • Increased S&T collaboration & technology transfers • Seamless market interface among countries • Standardized biosafety data and harmonisation of global regulatory practices • Country specific regulatory approvals and technology stewardship • Technology-safety-ownership-societal context to dominate approval & adoption

  5. In pursuit of excellence • Technological innovation • Business innovation • Entrepreneurial innovation • Social enterprise innovation • Competitiveness based on the national comparative advantages to drive frugal innovation • Innovation to achieve inclusive development- producing more from less for more (India’s population stand1.21 billion)

  6. Bridging the knowledge gap between science & society A-year long engagement • Major contribution to Annual Brief 42: contributed significantly in writing three new chapters, editing & proofreading the Annual Brief • Mega CBU subscriber List: a total of 56,785 new CBU subscribers added, double than the target of 30,000 for 2010 • Launched ISAAA-India BIC website: a user-friendly, easy to navigate and interactive website about ISAAA India BIC http://www.isaaa.org/india • Released “Bt Cotton in India: A Country Profile”- First in Biotech Crop Profile Series

  7. Bridging the knowledge gap between science & society • ISAAA Campaign: “A Million Healing Hands to Help a Billion Hungry”: conceived and developed a new attractive promotional ad featuring Norman Borlaug Legacy aimed at adding more subscribers to the CBU • Released two short videos- “14 years of Biotech Agriculture" and "Global Biotech Crops Report 2009” • “Clive James Speaks” Video: Released a high quality video “Clive James Speaks” that highlights the adoption, impact and future of biotech crops globally. • Contributed major chapter- “Biotech Science Communication in India: Bridging Science and Society” to ISAAA publication “Communication Challenges and Convergence in Crop Biotechnology”

  8. ISAAA Knowledge Campaign“A Million Healing Hands to Help a Billion Hungry”

  9. Bridging the knowledge gap between science & society • Participation in more than 35 conferences related to agriculture, food security and biotechnology. • Display ISAAA Exhibits in major conferences • Distribution of ISAAA publications and country specific resource materials • Act as “Biotech Think Tank” – provide inputs cum briefing notes for govt officials/ regulators/ ministries/industry • ISAAA becomes “A must visit destination in Delhi” for visitors from inside and outside the country • Excel in regularly contributing CBU articles • ISAAA info is a trigger for media articles in leading newspapers of the country • Regular visits to biotech crops field – to gain first hand experience of the performance of crops

  10. ISAAA India BICA one-stop-shop for reliable information on biotech crops

  11. ISAAA India BICA one-stop-shop for reliable information on biotech crops

  12. ISAAA India BICA one-stop-shop for reliable information on biotech crops

  13. Bridging the knowledge gap –New Approach –Next Generation • Conceived, authored, illustrated & produced World’s first, ISAAA’s first & ours first “An Educational Cartoon Publication on Biotech/GM Crops” • “Mandy & Fanny –The Future of Sustainable Agriculture” • Mandy & Fanny are the new generation educational cartoon of biotech crops • Mandy, a masculine character impersonates biotech maize whereas feminine figure 'Fanny' mimics biotech cotton

  14. Bridging the knowledge gap –New Approach –Next Generation • The World is full of erroneous information which is confusing the public about the attributes, and the significant economic & environmental benefits of biotech crops • Growing volume of scientifically un-validated and misleading information in the popular media, particularly on the internet, is a cause of concern, because of its potential to negatively influence policy makers • Untimely and unjustified delays in the introduction of well-tested, safe and proven biotechnology applications in crop production • These delays are particularly important at a time of rising food prices which now preclude and threaten poor people’s right to affordable food

  15. Bridging the knowledge gap –New Approach –Next Generation • The publication aims to address the knowledge divide that precludes society in developing countries access to authoritative knowledge on biotech crops • Multiple products including Promos, short/long duration animated videos & publication • Promotional material includes Stickers, t-shirts, panels, posters, hats/caps, flags, bookmarks • Targeted to adults & learning institutions, policy makers & general public • Worldwide market - translations & reproduction to suit country specific requirements • Penetration in new generation internet based social media

  16. Can we popularize “Mandy & Fanny” as the “Tom & Jerry” of biotech agriculture?? An ISAAA approach –yes we can • It’s my Mandy, It’s my Fanny, It’s our Mandy & Fanny - Ownership • ISAAA-KC-BICs levels of penetration in society – wider reach, deep impact • Coherence amongst BICs led by KC/ISAAA –Branding/Brand equity • Glue to Mandy & Fanny’s new slogan “Biotech Agriculture is Sustainable Agriculture” • Tap social media and other internet based knowledge conduits to enlarge our reach • Target schools and institute of higher learning

  17. Bridging the knowledge gap –New Approach –Next Generation

  18. Bridging the knowledge gap –New Approach –Next Generation

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