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Increase Profitability with Carrier-grade Ethernet Access

Customers’ Event Crete, May 2007. Increase Profitability with Carrier-grade Ethernet Access. Presented by: Yacov Cazes Director Product Management & BD. Market Update. Expected Revenue Performance in 2006. Ethernet Access Devices Will Play A Key Role In Driving Growth.

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Increase Profitability with Carrier-grade Ethernet Access

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  1. Customers’ Event Crete, May 2007 Increase Profitability with Carrier-grade Ethernet Access Presented by: Yacov Cazes Director Product Management & BD

  2. Market Update

  3. Expected Revenue Performance in 2006 Ethernet Access Devices Will Play A Key Role In Driving Growth Source: Heavy Reading Global Carrier Ethernet Service Provider Survey, 2H 2006, 163 operators worldwide.

  4. A Variety of Ethernet Access Solutions

  5. Ethernet over a Variety of Access Technologies • In order to be profitable Ethernet access technology should adjust to: • Available access to the customer site • Enterprise sizes and bandwidth requirements Source: Heavy Reading Global Carrier Ethernet Service Provider Survey, 2H 2006. 161 operators. A variety of Ethernet access solutions allow service providers to extend their reach to as many customers as possible

  6. “Ethernet over Anything, Anything over Ethernet” Ethernet as a service: • Ethernet over fiber (Ethernet) – ETX • Ethernet over PDH access – RICi+Egate • Ethernet over SDH access – RIC-155/622, FCD-155/622 • Ethernet over ATM access – ACE • Ethernet over Wireless - Airmux • Ethernet over DSL – LA Ethernet as a transport: • TDM over Ethernet – IPmux/ACE • ATM over Ethernet – ACE See new Ethernet web site http://www.ethernetaccess.com/

  7. Fiber Ethernet Access – Packet Switched Network Provider’s Node Customer Premises • Allow for fiber Ethernet in the local loop • Various connectivity scenarios depending on providers network, access and interfaces to the customer • Various services can be connected at the customer end e.g.: Internet, Storage, TLS, as well as residential triple play Ethernet Aggregator CPE ETX PE 10/100BT 100Fx GbE Customer Premises Packet Switched Network Eth/IP/MPLS PE CPE ETX 10/100/1000BT GbE Ethernet Aggregator Customer Premises Transceiver Rack Provider’s Node CPE ETX 10/100BT 100Fx GbE PE Provider’s Node

  8. Fiber Ethernet Access – NG SDH/Sonet Network • Ethernet access link to SDH/Sonet Network using the Ethernet tributaries of the NG ADM Customer Premises Customer Premises NG ADM NG ADM CPE CPE ETX ETX GE FE SDH/SONETNetwork Customer Premises Customer Premises CPE CPE ETX ETX FE GE NG ADM NG ADM

  9. DSL – LAN Services Using SHDSL Access WWW • Symmetric SHDSL aimed mainly for business customers LAN over PSN (Packet Switched Network) when using DSLAM with IP uplink • Access rates: from 2.3 Mbps (1 pair) to 9.2 Mbps (4 pairs bonded) 10/100BaseT service port • Common services: Transparent LAN Services (TLS) and Internet • Point-to-point and point-to-multipoint connectivity Site B BRAS LA Ethernet SHDSL Site A LAN IP DSLAM IP DSLAM LA Packet Switched Network Eth/IP/MPLS SHDSL 4 x SHSDL bonding Ethernet Ethernet Ethernet LAN Site C LA Ethernet LAN

  10. PDH Access – Ethernet Service over Leased Lines Access Provider Network Service Provider Network Customer Premises POP • Providing Ethernet services based on another provider’s leased lines – out-of-region or out-of-franchise (US) • Rate versatility – from E1/T1 to to STM-4/OC-12 • Bonding solution – 4/8/16 x E1/T1 to bridge the bandwidth gap between E1/T1 and E3/T3 Co-location n x E1/T1 bonding RIC Egate ETH PSN Eth/IP/MPLS SDH/ SONET GE Ch STM-1/OC-3 RIC E1/T1 ETH Transport Provider Service Provider

  11. SDH/ SONET TDM Access – Service Backhauling over Sonet/SDH Subscribers IP DSLAM xDSL Internet • Backhauling of DSL and Wimax based services over Sonet/SDH network where there is no reachability to the Packet Switched Network • Different services (LAN connectivity, Internet) can be provided with different QoS • Specific traffic flows from a specific remote DSLAM are isolated from other DSLAM using VLAN Bridging and Split Horizon Ethernet Subscribers POP 1 IP DSLAM PSN Ethernet n x E1/T1 POP xDSL Gateway STM-1/ OC-3 GbE POP 2 Wimax n x E1/T1 Ethernet

  12. RAD Among the Leaders in Ethernet Access • Carrier Ethernet World Congress, Madrid, September 2006 - Demonstrating Ethernet service over various access technologies including Ethernet OAM and Uplink redundancy

  13. Smart Ethernet Demarcation

  14. Smart Demarcation Concept – Generation of Profit from a Low-Price Service • Minimizing Opex - Low price points of Ethernet service require very stringent control of the Opex • Truck roll is not affordable at SME service prices • End-to-end fault monitoring and diagnostics reduce operational costs • Generating new revenues by providing end-to-end SLA based services Source: Light Reading Webinar Survey, September 2006 Smart Ethernet demarcation allows End-to-end service control and SLA verification

  15. Intelligent Ethernet Demarcation Concept End-to-end traffic management and service control Customer Premises POP • Carrier owned, customer located equipment • Clear demarcation between provider’s and Customer’s networks – quickly determine responsibility of service affecting problems • End-to-end OAM – allow for end-to-end fault management and performance monitoring • Traffic management starting at customer premises – essential for guaranteeing end-to-end SLA • Extensive fault monitoring and diagnostics tools – Opex minimization • Available for all previously mentioned access technologies Customer Equipment Edge Device Demarcation Device Provider’s Network 10/100BT GbE Ethernet UNI Customer’s Network Provider’s Network

  16. Fault Monitoring and SLA Verification Customer Premises Customer Premises • End-to-end service monitoring • Trap is sent upon failure at service level • End-to-end SLA measurements: Frame Delay, Frame Delay Variation, Frame Loss and Availability • Collecting SLA statistics • Trap is sent once SLA is below defined SLA objective • Can be done when customers are connected over different access technologies at each end Ethernet OAM are essential for end-to-end service control and SLA monitoring CPE Smart NTU Smart NTU CPE Operator B Operator A Link OAM (802.3ah) End-to-end OAM (802.1ag/ Y.1731)

  17. Traffic Management from Customer Premises Edge-to-Edge QoS • Starting traffic management at start of service point allows for end-to-end rather than edge-to-edge QoS • Traffic classification and prioritization - to ensure that in case of congestion highest priority service will always be served first • Traffic is classified and mapped to the appropriate priority queues • Bandwidth Control - Guarantees the user does not exceed contractual rate Traffic management starting at the demarcation point is important to guarantee end-to-end SLA Customer Premises Customer Premises Edge Device Edge Device CPE Smart NTU Smart NTU CPE PSN ETH/IP/MPLS End-to-end QoS

  18. Fault Monitoring and Diagnostics • Intrusive and non-intrusive Loopbacks • Dying gasp - Send a trap to management system upon power failure at customer premises • Fault propagation • Extensive statistics and indications at Ethernet and service levels • Traps and Alarms • Distance to copper link fault • Ping and Trace-route Proactive fault monitoring and diagnostics allow for saving truck rolls and disputes over the source of the problem, resulting in Opex minimization

  19. Smart NTU Helps Increase Service Profitability Revenue enhancing features • Multi service support: TLS, Internet, VoIP, TDM, and more • Guarantee service priority • OAM based End-to-end traffic measurement and SLA visibility – Allow for providing new SLA based services • Redundancy support for high availability customer requirements Opex saving features • Plug and play installation and automatic configuration from central site • Proactive service monitoring – save truck roll and disputes • Extensive statistics and diagnostics – quick service provisioning and troubleshooting

  20. Summary • RAD’s variety of Ethernet access solutions increase service providers revenues by extending their Ethernet service reach to more potential customers • RAD’s NTUs allow service providers to generate new revenues from SLA based Ethernet services, using NTUs end-to-end traffic management and SLA monitoring • RAD’s NTUs provide service control which is essential for minimizing Opex

  21. Thank you for your attention www.rad.com

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