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Windows Azure

Windows Azure . Dalibor Ka čmář Platform Strategy Advisor Microsoft. Business trends reshape technology. While the economy has faced gloom and doom…. business is transforming in deeper ways…. creating shifts in technology. E conomic trends Cuts in operating costs and capital expenditures

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Windows Azure

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  1. Windows Azure Dalibor Kačmář PlatformStrategyAdvisor Microsoft

  2. Business trends reshape technology • While the economy has faced gloom and doom… • business is transforming in deeper ways… • creating shifts in technology. • Economic trends • Cuts in operating costs and capital expenditures • Increased competition for fewer dollars • Do more with less • Business trends • Focus on core value-add activities • Improve agility to stay competitive • Leverage existing assets to expand • Technology trends • Shift from information technology to business technology • Technology erases infrastructure complexity • Globalization

  3. How Microsoft Views the Cloud Fundamentals Automated Service Management High Availability Scale out Multi-tenancy Considerations Location Off premises On premises Infrastructure Homogeneous Heterogeneous OpEx CapEx Business model Lease/Rented Owned Ownership Third Party Self Management

  4. Choosing and Blending Deployment Options • On premises • Hosted • Azure Estimate what you need and pay a fixed “rental” fee. • Cost Pay only for what you consume Capital expenditure Requires IT resources to set up and maintain hardware and software Requires some IT resources to set up and maintain software • Maintenance Requires no IT resources to maintain You own some software and / or lease some software • Software You consume software as part of package. You own license On-premise servers, networks, storage + hardware for backup and scaling Basic infrastructure is hosted. May require additional hardware for backup and scaling. All hardware and software is provided as a service. • Hardware

  5. The Cloud Dedicated Cloud Public Cloud Secure CloudFederation Publish to Cloud or Enterprise Private Cloud International ENTERPRISE

  6. Software + Services Client PC Phone TV Tools and Cross-Platform Support Server Cloud

  7. Introducing Windows Azure Windows Azure is an internet-scale cloud services platform hosted in Microsoft data centers around the world, proving a simple, reliable and powerful platform for the creation of web applications and services.

  8. WA Automates the Management of IT Resources Security and Control State-of-the-art Data Centers Automated Services Management Virtualized Computation Storage Services

  9. Windows Azure Scalable Architecture • No up-front costs for massively scalable computing infrastructure • Pay for what you use, when you use it • Eliminate utilization concerns • Add compute power as business grows or demand spikes • No ongoing depreciation and maintenance costs

  10. Developing Applications for Windows Azure FAMILIAR DEVELOPER EXPERIENCE DESIGNED FOR INTEROPERABILITY PROVEN MICROSOFT TECHNOLOGIES • Development: Visual Studio integration, offline cloud simulation • Maintenance: Local debugging, APIs for logging • Management: APIs for deployment management • SOAP and REST protocols • XML file formats • Commitment to support Java, PHP, Python and other popular programming languages • Visual Studio, ASP.NET, SQL Azure integration • Windows Azure integration

  11. Support For Customers & Partners

  12. Premier Support for the Windows Azure Platform • One end to end support package for all Microsoft Products & Services • Developer Benefits: • Designated Support Account Managerprovides single point of contact for support & IT planning needs • Problem Resolution Support shorter response times & priority escalation paths should be required • Service Delivery Planning ongoing planning & execution cycle continuously improving IT operations & maturity • Access to specialized Azure PreventionandResolution resourceswho deliver Developer Support, Support Assistance, Information Services, & Workshops • Additional info: http://www.microsoft.com/premier Support Account Management Problem Resolution Support Workshops Premier Support Prevention and Resolution Resources Support Assistance Information Services

  13. Windows Azure Pricing Meters Elastic, scalable, secure, & highly available automated service platform Storage Per GB stored & transactions Blob & table $0.15 / GB Storage Access = $0.10 / 100K Transactions Bandwidth Per GB transfer in or out of a datacenter US/EU Bandwidth = $0.10 in / $0.15 out / GB Asia Pacific = $0.30 in / $0.45 out / GB Compute Per Service Hour Starting at $0.12/service hour + Variable instance sizes

  14. SQL Azure Pricing Highly available, scalable, and self managed distributed relational database service Web Edition Per DB per Month Up to 1GB DB $9.99 + BW charges Business EditionPer DB per Month Up to 10GB DB$99.99 + BW charges Data Transfers Windows Azure and SQL Azure data transfers within a sub-region are not subject to BW charges

  15. Use the TCO calculator - estimate the price and the cost savings yield • Provides consumption costs broken down by specific components within the Windows Azure environment • Breakdown of annual infrastructure cost savings moving to the Windows Azure Platform • ROI comparison between Windows Azure Platform and comparable on-premises data services • Windows Azure Services • Windows Azure Costs ROI Comparison • For more information about pricing check out Understanding Windows Azure Platform Pricing course on Windows Azure.com • To access the TCO Calculator go to: http://www.microsoft.com/windowsazure/tco/ • Note: The TCO calculator is for informational purposes only, and provides an estimate to help appraise the potential savings of deployment to Windows Azure. The analysis report should not be interpreted as a commitment on the part of Microsoft, or the partner

  16. Microsoft Delivers Service Levels • Compute • Connectivity • Your service is connected and reachable via web • Internet facing roles will have external connectivity • Instance Monitoring & Restart • All running roles will be monitored continuously • If role is unhealthy, we will detect and initiate corrective state • Database • Availability • Database is connected to the internet gateway • Availability monitoring every 5-minuteinterval • Storage • Availability • Storage service will be available/reachable (connectivity) • Your storage requests will be processed successfully • Service • Availability • Service Bus endpoint will have external connectivity • .NET Message operation requests will be processed successfully > 99.95% > 99.99% > 99.99% > 99.99% > 99.99% • Customer-oriented pricing options: Simple, Flexible and Comprehensive • Microsoft’s world-class service and support • Clear and Simple SLA Guarantees

  17. Partner Success “ Cloud computing democratizes access to carrier-class data center technology with better performance, higher efficiency, and lower costs; Microsoft’s Azure adds to that integration with a first-class development platform, decades of operations experience, and a developer toolbox of customizable services.” – Brian Mathews, Vice President, Autodesk “ Making a reliable cloud application can be really hard, and Azure uses .NET and Visual Studio tools we already know and that we already know how to put out into a marketplace. That's very helpful for us and it's helpful for our customers.”– Erik Johnson Research Director, Epicor “ With Azure, your ability to deliver solutions becomes much faster and you can really innovate and be competitive.”– JitendraThethi Principle Architect, Infosys eduify | write faster

  18. Microsoft is Your Trusted Technology Partner "It’s the transformation of our software, it’s the transformation of our strategy and our offerings across the board to fundamentally embrace services.” —RAY OZZIE High-level services integrate with your on-premises application, extending your infrastructure into the cloud and enabling new types of solutions. On-Premises Application and Cloud Storage allows you to reduce IT tasks, and focus on delivering solutions, not managing technology infrastructure. Windows Azure is an open platform,enabling you to have vendor choice and increasing your flexibility in how to build applications. Microsoft is enterprise ready, providing a worldwide datacenter presence, Service Level Agreements, developer programs and the customer service and support your business expects.

  19. Next Steps 1 • Get more information: • Resource Guide: www.microsoft.com/windowsazure/ • Partner Learning Center: http://partner.microsoft.com/learning • My blog: http://blogs.msdn.com/kaci • Quantify the Windows Azure Platform ROI: • http://www.microsoft.com/windowsazure/tco/ • Learn more and get started: • www.micorsoft.com/windowsazure/getstarted • Microsoft Azure Akademie (Czech only) • Online traing 5.10. – 16.11. 2010 • 1 per week, 1 hour, 7 lessons • Statement of participation • Fully free • Led by Dalibor Kačmářand Michael Juřek • www.msdn.cz/AzureAkademie 2 3

  20. Presentation of real world examples customer solutions Demonstrates examples of Windows Azure’s expertise with each application type Paints the complete picture of the solution Case studies

  21. Marketing Campaign Websites Application: Kia Motors America Scenario Business Problem Windows Azure Platform Solution New Application Development • Super Bowl ad campaign website needed to accommodate thousands of hits • On-premise model costly • Application developed and hosted on Windows Azure • Utilized SQL Azure for relational database needs Benefits • Quick development of website in two weeks by three developers, using code and assets developed in a prior campaign • Straightforward deployment required setting up a new Windows Azure account • Easily scalable that if traffic surpassed the amount the web roles could handle, team could add roles in just minutes • Team approximated a CapEx savings in excess of $100,000

  22. Web Presence Application: Kelley Blue Book Windows Azure Platform Solution Scenario Business Problem • Software-plus-services model • Moved Web site to the Windows Azure platform Data Center-Extension • Under-utilized server capacity • A need to scale quickly • Inefficient resource use Benefits • Reduced capital expenditures with flexible scalability • Improved operational cost flexibility • Improved ability to deliver new services • Reduced data center and hosting costs saving $100,000 annually • More strategic use of IT resources, improving IT efficiency • Dynamic application environment

  23. Web Presence Application: City of Miami Scenario Windows Azure Platform Solution Business Problem New Application Development • Improve the city’s applications that use powerful mapping technology • Shrinking IT budget • Application developed and hosted on Windows Azure Platform • Utilized Bing maps Benefits • Reduced IT maintenance costs: A 75% savings in the 1st year over hosting on premises • Fast time-to-market: 311 took less than 2 weeks to build • Improved service offerings for citizens: 311 app enables non-emergency services • Pay-as-you-go pricing model for Windows Azure : Pay for as the amount of usage, creating a less risky and more efficient model • Cost-effective disaster recovery: Enough server redundancy to keep infrastructure running at an event of a disaster

  24. Data-centric Services Application: AP Windows Azure Platform Solution Scenario Business Problem Information as a Service • Create a scalable application programming interface (API) that developers worldwide can use to incorporate news content • Deployed using Windows Azure Platform • SQL Azure stores news data metadata Benefits • Elimination of the planning and costly hardware investment traditionally required when creating a highly scalable product • Customers do not have to worry about capacity planning with Windows Azure • Straightforward development and faster time-to-market utilizing developer’s current expertise • Application provides new business opportunities and revenue stream

  25. Self-Managed Departmental Applications: Microsoft IT’s Giving Campaign Scenario Business Problem Windows Azure Platform Solution Application Extension • Internal volunteer online auction website • Team struggled to find available resources to maintain the site • Uses Windows Azure web roles for the front-end service • Can quickly scale as traffic dictates Benefits • Utilized existing developer expertise in the .Net framework • Easily migrated from on-premise to the cloud by one developer in less than two weeks • Quickly scaled to handle traffic throughout the campaign • Kept SQL Server as an on-premises server, highlighting ability to use “hybrid” model • In one month, the site raised nearly U.S.$500,000 with no downtime

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