Dental Careers Incorporated Presents

1. Dental Careers Incorporated Presents (Left click to advance each slide)

2. Any moment in time Could be the Chance of a lifetime… This is one of those moments!

3. What if you could have an extraincomestream which: • Is a business you understand completely... • Provides you $150,000 a year in additional NET income... • Operates on its own without you being present... • Does not require any additional equipment, office space or staff apart from what you have now... • Funds your retirement program and gives you freedom from disability worries... • Is fun and satisfying to operate without adding to your current work load... Sounds too good to be true, doesn’t it?

4. If it’s already been done before... Then it must be possible!

5. IT IS POSSIBLE! I and many other dentists around the country already operate this remarkable business. Dear Colleague, I’m Dr. Rich Erickson, a dentist just like you (I’m the one with the hat on). I became financially independent and 100% debt free because of the income from this business and now you can have this same financial opportunity. I am the original developer of the in-office Dental Assistant Training School and have operated ours since 1987. In these next few minutes, I hope to open your eyes to the possibilities. Change is GOOD, change is FUN. This business is FUN and REWARDING.

6. Comments From Our User Dentists: “Being 90% complete with the first class, I can say that everything went well and we are looking forward to many more successful classes. Eight students first summer class. Fifteen students paid with 2 weeks left until fall class.”Dr. Marty Lipsey, Modesto, CA "We evaluated several different options for dental assisting schools. Dental Careers from Dr. Rich Erickson offered the best value. Rich has been very helpful in setting up our school. He provides you with everything you need to get started. I can highly recommend this program."Dr. Mark Ortinau, Ellisville, MO "The course material is thorough and very well organized, Rich has put a tremendous amount of time and thought into the program." Dr. Doug Voiers, Avon, OH "I talked with [one of your prospective buyers and told him my experience with the program. I told him ‘If you do not do this, you will regret it forever.' Thanks for all your encouragement.“Dr. Bill Calloway, Houston, TX "Thanks for the [recent upgrade], I know it will be useful. Some people would be happy to collect $10K [selling the program] and be done with it but you continue to be very helpful. I for one am grateful." Dr. George Eliades, Westminster, CA "The PowerPoint presentation lecture material blew me away. They are very impressive and professional. The custom made syllabus is better illustrated and organized than any dental assisting text I've seen. Great Job!" Dr. Bryan Cousin, Swampscott, MA "The program has been successful in my practice since 1995 in training hundreds of prospective dental assistants. My staff teaches 80% of the program allowing me to make money in dentistry without being in the office. With the new digital update, teaching the program will be even easier. The Dental Careers Program can be personalized to fit almost any office situation and after the first year it will almost run itself."Dr. Charles Bohle, Paducah, KY "I have 9 students in my first class. Thank you for all you've done in helping this be so successful for me. You have done a great thing and I would be remiss to not say thanks." Dr. Dix Densley, Hillsboro, OR "I can't believe the positive comments from the students, they keep telling me what a great course this is. I have 22 enrolled for a first class, WOW!! This course has changed my life!" Dr. Dino Stavros, Portland, ME "We have gotten nothing but positive comments from the students. You have made getting started and running this program a breeze. The terrific organization of the materials provided makes running the program easy. Giving these courses is an excellent profit center for our office as well as a rewarding experience. Dr. A.V. Strait, Old Greenwich, CT

7. More Comments From Our User Dentists: "As an update, we began our first class.  I started marketing 3 weeks before it began.  I ran 3 separate ads including the careerbuilder.com ad that was huge. We had about 14 people who were seriously interested and others who inquired.  I wanted at least 5 people for the first class.  We had an open house the week before the first class.  We had 10 people sign up.  We offered the class at $2,995.  We provided financing options from [a finance company] or a 5% discount for cash payments in full.  I chose not to do any financing because that's not the thing I want to get into.  We had about $15,700 in check payments and $13,480 [from the finance company] and maybe one credit card payment was included in that total but I can't remember.  We collected just under $29,000 in one week!  Exciting stuff!    "I plan on offering our next course for $3,995.  The same interest free financing options will be made available.  That's twelve easy payments of $333.  We are also offering a 10% discount for cash payments in full.  People love getting a good deal!  Things are going great.  My goal is to make this business as passive an income stream as I can." Dr. Taylor Clark, Boise, ID "Rich, I hope you can help! We just started our second class today, we have TWENTY STUDENTS...its great...but my staff accidentally ordered the course workbook from Elsivier instead of yours. We need twenty syllabus by next Saturday. Can we make this happen?“ Dr. Westermeier East Aurora, NY "I had 9 students in our January class,  all passed [the necessary tests in Oregon to become dental assistants]. I have raised my fee to $6970 for our course. We decided to to a small course in the summer - 3 students only - we are on week 7.  We have payment in full for 1 student to start in Sept and registration fees for 4 students and 5-6 that would also like to enroll.  We are limiting our course to 4 students per instructor.  This allows for the one on one that is critical for success on the above exams" “Thanks for the great idea and the assistance in helping me succeed. In September I hope to be out of the course all together. This summer I only taught 4 of the  classes ( 2hr each) $21,000 - expenses for 8 hrs is definitely not chump change).  September will absolutely be cherry if I don't have to go in at all:  $56k - expenses. Thanks again !!! ”Portland, OR

8. Teach Dental Assisting for Fun and PROFIT! • A NET INCOME of $150K from this business is the equivalent of adding $500k in PRODUCTION to your practice with only 1/10 the effort. Your staff does most of the work! • Should you become disabled from practicing, dentistry, you can still operate this business, providing you with a potential DISABILITYINCOME of $150K a year, and the “insurance premiums” cost you nothing. How much would disability insurance premiums cost you for an actual $150K policy?

9. Dental Assisting can easily be incorporated into your practice to provide you with an additional $150,000 a year using a business model you already know. The overhead from this business is very different from your dental practice, it is only about 15%!

10. Our program is light years ahead of any other dental assisting program on the market. Our custom designed teaching program uses state-of-the-art PowerPoint graphics with embedded DVD videos to make teaching for you or your staff a breeze to learn. Ask your assistants if they would rather teach using this presentation or would they prefer to sit in front of 30 students, ad-libbing and fumbling like our competitor’s program would have you do! It’s your choice!

11. Sit back, and just imagine what this new income source could do for you!

12. Why pay up to $40,000 for other teaching programs and struggle with implementation. Get the best and make your retirement dreams a reality!

13. Dental Careers, Inc. (loading) 4338 Highborne DriveMarietta, Georgia 30066770-973-0496email: re777@comcast.net The following slides are actual sample slides from the course lecture material. Using this state-of-the-art technology and our course materials, teaching becomes a breeze for yourassistants to do. All documents, forms, teaching aids, A-V lecture materials, instruction manuals have been custom designed to easily set up and operate this teaching program. Just think, when you drive by your office on Saturday and see the parking lot full of students with your assistants operating the course, you can just smile with satisfaction, knowing your future financial independence is assured. I know, I invented this program and have been doing it for 18 years. Rich Erickson, MS, DDS

14. Your staff can teach this program without you, and they will love doing it. You have the potential to earn an additional $150,000 a year, with a business you already know and an overhead of only 18%. The following slides are from our lecture material. All of the audio-visual lecture material is in PowerPoint™ with over 350 PowerPoint slides and over 50 embedded video clips of different procedures. These videos segments are formatted to play automatically after the appropriate slide in the presentation. The instructor simply clicks the mouse to go from slide, to video and back to slide. It could not be easier! Let’s look at some of the lecture slides... Unlike dentistry, this business runs without you being there!

15. Teeth Identification by Number • Anterior (teeth) • Posterior (teeth) • Medial • Lateral • Landmark teeth: learn these easy to identify RED & BLUE teeth #s • Wisdom teeth

16. Oral Anatomy • Apex (A) • Bone (B) • Cementoenamel Jct (CEJ) • Crown (CR) • Dentin (D) • Enamel (E) • Sulcus (S) • Gingival Margin (GM) • Pulp Canal (C) • Pulp Chamber (PC) • Periodontal Membrane (PM) • Root (R)

17. Periodontics • This specialty deals with the diagnosis and treatment of gum disease • Probing with a perio probe • Gingivitis • Treatment – scaling & root planing

18. Maxillary Incisor Region Side View Top View

19. Panoramic Xrays Advantages: Disadvantages: • They are not as sharp as an FMX • They tend not to show small interproximal cavities as well as bitewing xrays. • They are faster to take and develop compared to an FMX. • They are easier for patients to understand what it is they are looking at when explaining treatment. • They tend to show the 3rd molar area better than PAs.

20. (Loading Video) If this video does not play in a few moments on your computer, it is due to the stripped-down PowerPoint Viewer. This does not occur when the full version of PowerPoint is used to play our lecture material. Double click to move on to the next slide. Panoramic Xrays

21. The consequences of not removing impacted 3rd molars is sometimes CYST formation Note the large cyst (arrows) surrounding the impacted 3rd molar If this cyst is allowed to grow, a fractured jaw will result with major bone destruction Third Molars

22. Note how easy it is in PowerPoint to go from slides, to video, and back to slides. There are currently over 350 slides and over 50 video clips in the PowerPoint lecture presentations. We will be adding more video procedure clips in the near future. Let’s look at a few more sample slides from the lecture presentation. There is NO other program that has these advanced audio-visual lecture materials

23. Dental Implants • Dental implants are in the realm of oral surgery • Implants are placed in the area of missing teeth • The implant is made of titanium and becomes an artificial root for a crown or bridge • In the diagram below: (A) the IMPLANT is placed and usually allowed to heal for 2-3 months; (B) the ABUTMENT is placed on the implant; (C) the CROWN is cemented on the abutment

24. Cryer Elevators • Cryer elevators are identifiable by their sharp triangular tip. • They can have regular handles or “t-bar” handles for extra leverage. They are used to remove buried root tips

25. The crown portion of the tooth is next cut off using a handpiece to facilitate removal of the roots • The assistant uses retractors and the suction tip to hold the tongue back and keep the area dry

26. Autoclaves • Autoclaves such as the one shown here are the most common way to heat sterilize instruments. • The sealed chamber heats to 275o F under 20 pounds of steam pressure • This heat cycle lasts approximately 20 minutes, depending on how the instruments are packaged

27. Anesthetic set-up ready for the patient 30ga (short blue) needle for upper teeth 27ga (yellow long) needle for lower blocks

28. Rubber Dam Technique • Floss on clamp • Clamp tooth • Slip RD over tooth and clamp • Floss between teeth if isolating multiple teeth

29. Isolation Techniques • Cotton rolls can assist in keeping the teeth dry. • They can be inserted under the tongue. • They can be inserted in the cheek area. • In addition to moisture control, cotton rolls help with tissue retraction.

30. Doctor-Assistant Positions In this view from above, the close positioning of the dentist and assistant to the patient are apparent

31. Instrument Transfer Technique Over the patient’s bib in the Transfer Zone, the assistants left hand (A) approaches the doctor’s right hand (D) for the transfer of instruments D A The assistant extends the pinkie to grasp the Dr’s instrument, holding the new instrument parallel to the old The assistant grasps the Dr’s instrument with the pinkie finger As the pinkie finger squeezes the retrieved instrument out of the way, the new instrument is placed in the Dr’s hand

32. The following slides are a few samples of the documents and forms which are part of the teaching program. All documents are in MS Word format for easy editing and insertion of your personal information. The documents are conveniently stored on CD-ROM.

33. All necessary documents are in MS Word format on a CD-ROM so you can insert your own information and print them out, including graduation certificates!

34. Payment Forms Advertising

35. Registration Forms

36. This is a list of all the documents needed to operate the program. They are conveniently accessed on a CD-ROM

37. The following slides are samples from the 120 page, full-color student syllabus, written specifically for this course by Dr. Erickson, the originator of the 10 week assistant training program

38. The syllabus is filled with full-color illustrations

39. This is not a “cobbled together” course like other programs but rather a course that began with a blank sheet of paper and was built from the ground up.

40. The course continues to be modified, updated and improved each year with the latest in dental technology and procedures.

41. This syllabus is modified and updated during each reprinting

42. It will fund your Retirement and if you are older and don’t have enough saved for retirement, this school will BE YOUR RETIREMENT! It will provide a huge Disability Benefit should you become unable to practice dentistry, you can still operate this business, survive, and live comfortably. It is an additional Income Stream not dependent on your patient’s acceptance of treatment. You already have the Facility and Equipment. Therefore the overhead for operating this school is typically 18-20%. You already Know the Business, there are no pork belly futures or restaurant management to learn. There is a Large Market of people interested in learning to become a dental assistant at a reasonable fee. There is a tremendous Need in our profession for trained dental assistants. The Satisfaction from teaching will be enjoyed by any who teach. It is a reward that never gets old. It is the only way your office can Generate Income without you being physically there. The office will be Producing Income on Saturday when it is normally closed. You have an available Pool ofInstructors, your staff will love teaching and the extra income. Benefits of TeachingDental Assisting in Your Office

43. Typical P&L Statement The gross income at left is a reasonable expectation for an established school. Note that there is no rent to pay as the practice has already paid it. Salaries are figured on assistants teaching ALL of the course and at $200 per diem. Total students enrolled for the year is 60 at a tuition of $2500. The NET for operating this business is an astounding 86% ! Figuring that the average dental practice operates at a 75% overhead, for you to EQUAL this NET, your practice would have to PRODUCE AND COLLECT an additional $527,900 a year. Gross Income $150,000 (yearly tuition) Expenses: Books: $4800 Salaries: $10,500 Supplies: $550 Rent: $O* Miscellaneous: $750. Advertising: $4000 TOTAL EXPENSES: $20,600 NET Income: $129,400 86% NET * the Rent is Ø because the practice has already paid it. Are you starting to see why this business is such a profit machine?

44. Comments From Our Past Students: "I really enjoyed all of it, from the teachers to the learning and the hands-on participation. The classes were very interesting and was sorry to see it end." B.T., Stone Mountain "It's been a very interesting 10 weeks of class. At first I felt like there was so much to take in and learn. I've learned a lot and was surprised to find out that I really enjoyed the course. I had a wonderful time." J.G., Marietta "The class was very enjoyable. The instructors were very patient if a student was having problems with a particular section of the course. They even stayed late to give extra help with the hands-on training. It was a great experience for me." G.R. Decatur "I really enjoyed this course and am sorry to see it come to an end. I am really looking forward to my career in Dental Assisting and have learned a lot during this ten week program. I wish to thank you, Dr. Erickson, for the wonderful job you and your staff demonstrated for our class. You have all been a great influence and wonderful motivators and I want you to know how much I appreciate your dedication." A. W., Riverdale "The Dental Assisting Program has been a wonderful class for me because it has given me a different insight into a field that I have wanted to pursue for years. The class has been so enjoyable and not so serious that I was confused. The instructors were great and they each had their own way of teaching which made it more interesting. I have enjoyed each day of class. Thanks again." C. T. Atlanta "Thanks for opening doors for people like myself who have dreamed about becoming a dental assistant. The classes were great and I feel that you all do a great job in teaching all the necessary essentials of dental assisting. Keep up the good work." C.F. Marietta

45. Comments From Professionals:

46. Let Others Do Your Marketing: We will show you how you can incor- porate your program into the CE programs of local vo-tech colleges as we’ve done here with Chattahoochee Tech. By doing so you will have a vastly expanded advertising reach as you will be in their catalogue. This catalogue typically goes out to tens of thousands of homes. Your program will also appear on their website.

47. What Are You Waiting For?Just Imagine the Possibilities! Any moment may present the Chance of a Lifetime… This is one of those moments!

48. Dental Careers, Inc.4338 Highborne DriveMarietta, GA 30066770-973-0496re777@comcast.net Contact us today for further information and to answer your questions. Exclusive territories are granted to purchasers of the program and may already be under consideration in your area. Don’t delay on your decision only to find your area has been sold!