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12 Weeks of Giving

12 Weeks of Giving. A Grand Challenge for the Workplace Partnership for Life Mary Ganikos, Ph.D., HRSA, and Shelly Morningstar, Akoya Donate Life America, Donor Designation Collaborative October 19, 2006. The Drive. Goal: Register 400,000 new donors. Increase actionable donor designations

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12 Weeks of Giving

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  1. 12 Weeks of Giving A Grand Challenge for the Workplace Partnership for LifeMary Ganikos, Ph.D., HRSA, and Shelly Morningstar, AkoyaDonate Life America, Donor Designation CollaborativeOctober 19, 2006

  2. The Drive Goal: Register 400,000 new donors Increase actionable donor designations • Use the Workplace Partnership for Life (WPFL) program • Enroll donation organizations (organ, tissue, and eye) to work with Workplace Partners

  3. The Formula • Enroll 75% of donation organizations as participants • 45 OPOs/DLAs commit to registering an average of 10,000 new donors in 12 weeks by: • Engaging Workplace Partners • Using timeline and tools to reach your established AIM

  4. Campaign Phases • Enrollment • October 19 to November 17, 2006 • Obtain baseline measurement • Implementation • November 20, 2006 through February 12, 2007 • Maximize events that fall within 12-week period • Outcome measurement • Through March 19, 2007

  5. Tools & Resources • Implementation guide and timeline for OPOs and DLA affiliates • Implementation guide for Workplace Partners • Ideas for action – “Give 5 – Save Lives” • Web banner • PPT template

  6. Ford Motor Company’s National Promotion; Gift of Life Michigan’s Local SupportTammie Havermahl, Gift of Life Michigan

  7. A National Partner in Action Ford Motor Company accepts the Challenge! • 100,000+ employees in U.S. • Nearly 100 plants and offices in U.S. • Letter to all U.S. Ford representatives, week of October 30, 2006, encouraging participation in the 12 Weeks of Giving

  8. A National Partner in Action • Ford’s 12 Weeks of Giving letter includes suggestions for local implementation, such as: • Organ/Tissue/Blood/Marrow donor drives • Health fairs • Internal emails promoting “Give 5 – Save Lives” campaign • Hyperlinks to state donor designation sign-up sites

  9. A National Partner in Action • Connect local coordinators to OPOs/DLA affiliates • Encouragement from Ford management that organ & tissue donation is supported • Use of campaign web banner on the employee intranet

  10. OPO/DLA Team in Action Gift of Life Michigan – Supporting Ford Motor Company • Template articles & e-messages for newsletters & employee emails with link to Gift of Life Donor Registry • Pitch stories, photos, media releases to local media outlets • Volunteer speakers

  11. OPO/DLA Team in Action • Donation education & promotion materials; “Memories from Michigan” Donor Family Quilts available for loan to plants & offices • Additional resources provided by the International Association for Organ Donation

  12. The Opportunity • Enroll today or partner with a donation organization • Establish a DSA collaborative team AIM • Engage Workplace Partners • Implement “Ideas for Action” • Share and report results • HRSA to recognize top performers

  13. Committed Organizations • Musculoskeletal Transplant Foundation (MTF) • New York Organ Donor Network • One Legacy • State of Louisiana • Tennessee Donor Services • The Ohio State University Medical Center • Tulane University • Tulane University Hospital & Clinic • U.S. Department of Homeland Security, Office of the Federal Coordinator • United Network for Organ Sharing • Washington Regional Transplant Consortium • American College of Healthcare Executives • City of New Orleans • Donate Life America • Donor Network of Arizona • Eye Bank Association of America • Ford Motor Company • Gift of Life Donor Program • Gift of Life Michigan • Indiana Organ Procurement Organization • Iowa Donor Network • LifeBanc of Ohio • LifeSource • Louisiana Organ Procurement Agency

  14. Bold Requests & Offers • What commitments will you make today to: • Enroll in the campaign? • Enroll others in the campaign? • What ideas do you have that can help meet the aim of 400,000 new donors?

  15. Contact Information Mary Ganikos, Ph.D. U.S. Department of Health and Human Services, Health Resources and Services Administration mganikos@hrsa.gov (301) 443-8665 Tammie HavermahlGift of Life Michigan thavermahl@giftoflifemichigan.org (800) 482-4881 Shelly MorningstarAkoya shelly@akoyaonline.com (412) 481-9800 WPFL Learning Series Next call: October 30, 3:00PM EST Resources: www.akoyaonline.com/wpfl

  16. 400,000 new donors in 12 Weeks of Giving!

  17. 400,000 new donors in 12 Weeks of Giving!

  18. 400,000 new donors in 12 Weeks of Giving!

  19. 400,000 new donors in 12 Weeks of Giving!

  20. 400,000 new donors in 12 Weeks of Giving!

  21. 400,000 new donors in 12 Weeks of Giving!

  22. 400,000 new donors in 12 Weeks of Giving!

  23. 400,000 new donors in 12 Weeks of Giving!

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