Above the Barre Dance Company

1. Above the Barre Dance Company Kerra Matolka

3. Not only will our students learn technique, rhythm, discipline, and strength, they will develop poise, grace, confidence, creativity, and passion. At Above the Barre Dance Company our students receive quality instruction for affordable prices in a fun, loving, clean, and safe environment. We offer a variety of classes with students’ ages ranging from two to sixty years old or older. With over fifteen different styles of dance we are sure to have something that everyone in the family would love to take. Mission Statement

4. Above the Barre Dance Company is a sole proprietor that is owned by Kerra Matolka. Form of Ownership

5. Waverly, New York • 2 Chemung Street North, Waverly, NY 14892 • Former American Legion with over 10,000SF (10,331 Square Foot) on 1.12 acres. Three story restaurant, bar, banquet hall with 69 parking spaces and plenty of on street parking for overflow. Renovated property with full bar, back loading walk in cooler and kitchen on first floor. Full bar with seating area on lower level and banquet hall on the second floor. Deck for outdoor seating also. Location

6. Quality dance classes: Competition ballet levels 1,2, 3, competition pointe levels 2,3, competition jazz levels 1,2, 3, competition tap levels 1,2, 3, competition lyrical levels 1,2, 3, competition contemporary levels 2,3, competition modern levels 2, 3, competition hip-hop levels 2, 3, competition acro levels 2, 3, competition musical theatre levels 2, 3, competition vocal levels 2, 3, and competition ballroom levels 2, 3. Technique/barre for competition students levels 1,2, 3, conditioning for competition Students levels 1,2, 3, jumps/turns/leaps class for completion students levels 1,2, 3, boys class for competition students. Ballet/lyrical (4 age groups), jazz/tap (4 age groups), hip-hop (2 age groups), acro (4 age groups), musical theater (2 age groups), vocal (2 age groups), ballroom (2 age groups), technique/barre/conditioning (4 age groups), jumps/turns/leaps class (4 age groups). Yoga, exercise/zumba, baby/parent (2-3), boys class (2 age groups). Solos 30 min class, solos 45 min class, duets/trios 30 min class, and duets/trios 45 min class. • Price: • Per month (4 classes) • Solos: $70 (45 min class) • Solos: $60 (30 min class) • Duets/Trios: $50 (45 min class) • Duets/Trios: $40 (30 min class) • 1 Group: $30 (45 min – 1 hour) • 2nd Group: $25 (45 min – 1 hour) • Any additional group: $20 (45 min – 1 hour) per family • Yoga/exercise: $6 (per class) Service Description

7. About 25% of females in Waverly are from the ages 0-19, which will be the main target market. • Older: • Waverly is the largest village in Tioga County, New York, United States. As of the 2010 Census, the village had a total population of 4,444. As of the census of 2000, there were 4,607 people, 1,877 households, and 1,128 families residing in the village. There were 1,877 households out of which 30.4% had children under the age of 18 living with them, 43.0% were married couples living together, 13.3% had a female householder with no husband present, and 39.9% were non-families. 33.7% of all households were made up of individuals and 16.3% had someone living alone who was 65 years of age or older. In the village the population was spread out with 24.0% under the age of 18, 8.1% from 18 to 24, 27.2% from 25 to 44, 20.3% from 45 to 64, and 20.4% who were 65 years of age or older. The median age was 39 years. The median income for a household in the village was $28,958, and the median income for a family was $39,522. • Present: • Tioga county Population in 2012: 4,361 • Waverly: Estimated median household income in 2011: $36,061 (it was $28,958 in 2000) • Waverly: $36,061 • Estimated median house or condo value in 2011: $83,315 (it was $65,100 in 2000) Target Market

8. Individual from about 2-19 years of age (female) • Interested or already participates in dance • Wants good-quality instruction and a variety of dance classes • Looks for good prices • Lives in or near city of Waverly (Tioga County) • Average Household Income: $35,000- $49,999 per year Customer Profile

9. Above the Barre Dance Company has a huge, diverse selection of good quality dance lessons that are reliable and stable. The expertise dance instructors have had over ten year experience with dancing, teaching, and choreographing. The strengths of Above the Barre are; there is a huge variety of dance classes, reasonable prices, experienced teachers, a reliable owner, a good personal reputation, the location is convenient being on the main road of town, a newly renovated building, and the new excitement will bring people in. • On the other hand, the weaknesses of Above the Barre are, there are three competitors that have the same service, no previous reliability because it is a new company, it is just opening so not a lot of experience actually running a studio, the owner/main teacher is young so she has less experience then the competitors, no business reputation, and two close competitors less than ten minutes away. The three competitors are, Studio J, Pat Haggerty, and Leslie School of Dance. Competitive Analysis

10. Kerra Matolka Owner/ Main teacher Myrna Matolka Office Manager Teacher Non-competition Teacher Karate, yoga, exercise Teacher Ballroom, parents, river dance Employees

11. Start-up Costs The monthly start-up costs total $5,550.00, and the one time start-up costs total $22,895. Therefore the total estimated start-up capital is $28,445.00. • Forecasted Revenue The total forecasted revenue is $13,992 • Monthly Cash Flow Starting in September the revenue is $13,992, and the total expenses are $4,250, making the cash flow $9,742. Each month there is a 10% increase in revenue. In the month of August, the following year, the revenue is $39,920.81, and the total expenses are $4,250, making the cash flow $35,670.81. • Monthly Income Statement For the second year the revenue is $299,209 and the total expenses are $47,500, therefore the total income is $251,709. For the third year the revenue is $359,050.68 and the total expenses are $48,100, therefore the total income is $310,950.68. • Operating Expenses The total forecasted operating expense is $4,250. • Balance Sheet The total current assets are $14,492, the total fixed assets are $14,736, and therefore the total assets are $29,228. The total liabilities are $2,100, therefore the total liabilities and net worth is $29,228. Financial Information

12. Business Card