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Entertainment from 6 Inches

Entertainment from 6 Inches. Srinivas Gopal-GM Marketing VAS. Which screen is the “biggest”?. Mobile Phones -- 4 BILLION (2009 Forecast). 310 MM+ in India growing @ about 19%. TVs -- 1.6 billion (estd) *Estd. 110 MM in India growing @ 10%. PCs -- 850 million

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Entertainment from 6 Inches

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  1. Entertainment from 6 Inches Srinivas Gopal-GM Marketing VAS

  2. Which screen is the “biggest”? • Mobile Phones -- 4 BILLION • (2009 Forecast). • 310 MM+ in India growing @ about 19% • TVs -- 1.6 billion (estd) • *Estd. 110 MM in India growing @ 10% • PCs -- 850 million • 22 MM in India growing @ 11% * TNS Market Research, 2007

  3. VAS Services Across the Spectrum EXPERIENCE TIME

  4. Idea VAS Services :Many Industry Firsts

  5. Idea Fresh • Box Office • The Galleria • Music Café • Games Station • My Gang • Fun Services

  6. !dea brings to you

  7. Path Breaking initiative in Made-For-Mobile Entertainment Audience Interactivity Audience Connect

  8. Single Ad Interface Ad Aggregator 2 Ad Aggregator 3 Ad Aggregator 2 SMS WAP Voice Video USSD Internet Application Web based API CRM (Demographic, Geographic & Psychographic Information) Automated Data Extraction Analytical Reporting Subscriber Master Payments Usage VAS Events Platforms that create advertiser value

  9. Mobile Commerce Big Picture: Payments, Banking and Money Services form part of the ecosystem Retail Merchants Banks Security Post Office Collection C Care MFIs M-Wallet Remittances mPayments Platform Services Subscriber Services Payment Services

  10. Idea VAS – Key Drivers Innovative Pricing Strategy Localization of Content & Portals Pay Per Day / Per Month Telugu Voice/WAP portal Make VAS key to acquisition, retention & increase ARPU Increase data penetration VAS across segments Internet, WAP, MMS & Email Youth, Women & Business

  11. The Future is Mobile Infotainment….. srinivas.gopal@idea.adityabirla.com

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