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Personal Branding in a Social Media World

Personal Branding in a Social Media World. How Do You Build A Brand using social media?. Social Media Brand . Everything and everyone is now online – searchable or “linked”. There is no hiding anymore – transparency and authenticity are essential. Connect with your peers all the time.

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Personal Branding in a Social Media World

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  1. Personal Branding in a Social Media World

  2. How Do You Build A Brand using social media?
  3. Social Media Brand Everything and everyone is now online – searchable or “linked”. There is no hiding anymore – transparencyand authenticity are essential. Connect with your peers all the time.
  4. Today’s Social Media Landscape
  5. Product to Personal Branding Branding is a key component to a customer’s purchasing decision. You are the “brand” for your company – you are the one who is building the relationship and emotional connection with clients.
  6. Define Your Brand Defining your brand is critically important to your success. You need to first define who you are, and then communicate your brand with a clear strategy.
  7. Brand Equity Principals of Brand Equity is the same for building a personal brand in a social media world. BRAND EQUITY Brand Awareness Brand Attributes & Associations Perceived Quality Brand Loyalty PERSONAL BRAND EQUITY Continuous Networking Personal Character Maintain Expertise Stay Engaged
  8. Build Your Network You need to continuously network and maintain your relationship with customers. Build your “web” by engaging, following and leading on social media platforms.
  9. Stand Out from the Crowd Create your personal brand identity. What do you stand for? What are your values? How do you want to be perceived? Be a leader or an expert in your field. Find a unique positioning.
  10. SWOT Analysis Use SWOT Analysis Tool to audit yourself and your environment to help focus on key issues. Internal Harmful Helpful External
  11. Personal Branding ?
  12. Personal Branding Oprah, Martha and you – behave like a brand. Build brand equity just like them – leverage the same strategies that make these celebrities or corporate brands appeal to others.
  13. Promote your brand:Faith hope Consolo
  14. Promote Your Brand – Be An Expert
  15. Promote Your Brand – Be Authentic Make your web site or blog an extension of your character, expertise and personality. It’s a reflection of you – your personal brand – not your company.
  16. Promote Your Brand – Be Everywhere Stay connected and promote yourself throughout the social media landscape.
  17. Promote Your Brand – “Give to Get” Think “give to get” when trying to connect with others in the social media world.
  18. Monitor Your Social Media Brand ‪Google your name‪ (and your competitors) Create Google alerts of RSS feeds, news, etc. Use Technorati to monitor blogs Monitor Twitter Monitor LinkedIn Track social media chatter via HootSuite
  19. Why pinterest could be your best friend
  20. Pinterest
  21. Pinterest
  22. Optimize Linkedin
  23. LinkedIn Get Recommendations Have over 500 Connections Include Twitter, other links, and your website Create a summary, with keywords Join Groups and Associations
  24. LinkedIn Start a Discussion Comment on topics of interest
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