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Getting Started in Graphic Design

Getting Started in Graphic Design. Mr. Davies’ GDI Studio 310. Here are a few of the materials graphic designers produce:. Business Cards Stationery & envelopes Invoices Brochures Websites Internet banner ads Print ads. Posters Postcard mailers Flyers / pamphets Invitations Catalogs

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Getting Started in Graphic Design

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  1. Getting Started in Graphic Design Mr. Davies’ GDIStudio 310

  2. Here are a few of the materials graphic designers produce: • Business Cards • Stationery & envelopes • Invoices • Brochures • Websites • Internet banner ads • Print ads • Posters • Postcard mailers • Flyers / pamphets • Invitations • Catalogs • Annual reprots • Newsletters (print) • E-zines

  3. History of Graphic Design Graphic design is the process of communicating through the use of text and image. The term graphic design refers to both the process through which the communication is created, as well as that which is produced.

  4. The earliest examples of graphic design can be found in images humans made in caves… http://wecritics.blogspot.com/2010/09/cave-age-what-happned.html

  5. …right up through the development of the alphabet wiki.verbix.com http://www.123rf.com/photo_3800113_old-movable-type-full-alphabet-set.html

  6. The Industrial Revolution created a need to advertise goods mass-produced and the need for graphic designers grew again. http://www.cleverdonkey.com/date/2008/10/

  7. Today graphic designers • Work in many areas of the world of corporate communication. • Are responsible for creating and maintaining the visual identity for companies wherever company logos or names appear. • Work with writers, photographers, programmers, and PR and marketing staffers.

  8. Graphic designers who work for corporations • Are usually referred to as “in house” designers. • While those who work for themselves are often referred to as “freelance” designers.

  9. Typical career path for a graphic designer: • Production Artist (starting position with an associate’s degree) • Junior Graphic Designer (starting position for a bachelor’s degree) • Senior Graphic Designer • Art Director • Creative Director

  10. …so what do you need? • When does your design need to be completed? • What tools and resources are available to help you?…these limitations, plus background information about the purpose of the design, the target audience, message, and overall look and feel.

  11. How Much Time Do You Have? • Most projects have a well-defined endpoint—a date by which your project needs to be done. • If your window of opportunity to complete your project is small, such as a matter of days, you’ll want to start brainstorming what can be done given those restrictions… • …can you draft a flyer on your computer and print it out in the office? Or can you pay rush charges to get some new business cards produced through an online service like Vistaprint.com?

  12. Manage your time • Start by determining your completion date, and work backward using a calendar to set internal deadlines to get everything done on time. • For example: If you need your printed piece in a week, you know you probably can’t have a commercial printer involved…they typically need at least a week to do their job

  13. Conversely, if you have months until your boss expects to see an overhauled website, you have time to interview several web gurus and hosing companies, and consider having new photos taken…. • You’ll still want to work out a schedule and set milestones to stay on track, but you have far more options to work with on the more realistic schedule.

  14. Printed or Electronic • As you begin, you should also consider whether you need to design a printed piece or whether it can be distributed electronically. • Preparing a file for print production takes time, and the printing itself takes money, so if you’re short on either, take a close look at your electronic options.

  15. Who Is Your Audience? Who are you trying to reach and what are you trying to achieve? • Employees • Customers • Volunteers • Community members • An awards committee • Business clients

  16. Who you’re addressing will affect the type and style of piece you design and how much time you’ll need. What do you want your piece to accomplish? • Generate new business? • Reconnect with old customers? • Garner support for a legislative issue? • Raise money for a charity? • Invite participants to a charity auction? • Increase awareness of a new service you’ve introduced?

  17. Finding Examples Start by looking at what others have come up with that you like. • Scope out the competition. • Conduct an online search for business like yours outside your area (and request their marketing materials). • Look at what arrives in your mailbox with a critical eye • Study the looks and approaches used in other industries. • Review the online portfolios of other designers.

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