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BLDg45 Boutique

BLDg45.com Boutique. Team Members: Kelly Hirchag Juie Hsia Angela Lo Julie Thoren. Team member Roles. Kelly Hirchag – Manager/Merchandiser Juei Hsia – Finance/ Human Resources Angela Lo – Buyer Julie Thoren – Marketing and PR. Mission Statement.

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BLDg45 Boutique

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  1. BLDg45.com Boutique Team Members: Kelly Hirchag Juie Hsia Angela Lo Julie Thoren

  2. Team member Roles Kelly Hirchag – Manager/Merchandiser Juei Hsia – Finance/ Human Resources Angela Lo – Buyer Julie Thoren – Marketing and PR

  3. Mission Statement • To provide fashionistas in the AMM department and outside the department with high fashion items corresponding to the latest fashion trends that they cannot find in local stores offered at the best price, best selection, and the best quality.

  4. Statement of the Problem • No determined target market; kind of all over the place • No sales have been made • Merchandise of bad quality/inexpensive • No marketing had been done to reach customers • PayPal Account wasn’t set up until Fall 2011 Quarter • New Website that just hasn’t gotten it’s start yet

  5. Company Strategy • The focus of this online venue is to continuously update the website with current merchandise, promote website merchandise to the fashion public through various social networking sites, and devise a system of order fulfillment including receipt of payment and shipping.

  6. Proposed Activities bldg45.com Team’s Plan Professor Tucker’s Plan • Make changes to website • Promotions via Facebook and Twitter • Add new products for the quarter • Advertising and promotion; offer special offers • Customer service any customers and fill orders • Search new vendors/products, trends, and compare prices with competing online retailers • Use different marketing techniques to entice customers • Create a look book • Forecast trends for Winter quarter and determine what should be bought • Change homepage, establish fulfillment procedures • Add new product, update trends, and promote via Facebook every week • Create new theme • Create a trend presentation for the next quarter • Add items that would span the coming winter break

  7. Week 6 Successes Obstacles • Uploading fur vests onto the website • Created a flyer • Changed the look of the website to be more colorful and “retail-oriented” • Received an e-mail from a customer about return policy for the store • Increased traffic to the website • No sales were made • Many students claim they “plan” to purchase and never actually do • Must find better marketing techniques to convince them to buy

  8. Week 6 Deliverables

  9. Week 6 Deliverables

  10. Week 7 Successes Obstacles • Created two flyers and posted them around AMM and main campus • Created an online survey and sent it out to all AMM students • Created an e-mail mailing list to reach interested customers more efficiently • Created a sales and inventory report detailing our results so far • Generated no sales • Feedback from our survey was negative, detailing we needed more products than 5 items

  11. Week 7 Deliverables

  12. Week 8 Successes Obstacles • Focused most of our efforts on the Holiday Bazaar and getting our booth ready with flyers, email list, merchandise ready and available for customers • Passed out flyers on main campus as well • Holiday Bazaar was not a success and we did not sell anything • Customers got to see our merchandise in person but were still reluctant to buy, slightly due to the lack of traffic at the event

  13. Week 8 Deliverables

  14. Finalized Results • Our website at the end of the quarter after many changes, http://www.bldg45.bigcartel.com • Created new ways to market our website by email lists, creating surveys and receiving feedback, promotional offers such as free gifts, merchandise displays, etc. • More buzz was created about our store; everyone knew about our merchandise and what we carried and we increased our product views higher than it’s ever been • Yet we still ended the quarter at a loss because we generated no sales

  15. Sales Original Sales Goal: make at least one sale Actual Sales: $0 Net Sales: $0 Average Mark-Up: 40%

  16. Forecasted Winter Trends • Neutral and Pop Colors • Peter Pan Collars • Fur Coats and Fur Trimmings • Metallics

  17. Metallics

  18. Fur

  19. Collars

  20. Recommendations/Improvements • Determine a solid target market and stick with it • Create a mix of merchandise with bldg 45 boutique merchandise and a few higher quality items • Despite Professor Tucker’s recommendations, either upgrade on big cartel or invest in a different online storefront that will offer more products to be listed • Continue with various marketing techniques to establish a fan base • Invest in making weekly videos of the merchandise online and how to wear them, show new items, and introduce what’s to come

  21. The End!

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