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New York State Black Gay Network

About the Network. The New York State Black Gay Network (NYSBGN) is a state-wide membership coalition of 15 diverse organizations in the five urban centers of New York Sate. NYSBGN has been established for over eight years; our goal is to assist organizations, communities, and the governmen

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New York State Black Gay Network

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    1. New York State Black Gay Network

    2. About the Network… The New York State Black Gay Network (NYSBGN) is a state-wide membership coalition of 15 diverse organizations in the five urban centers of New York Sate. NYSBGN has been established for over eight years; our goal is to assist organizations, communities, and the government with responding appropriately to the needs of Black men who practice same-sex desire.

    3. About the Campaign! Multi-faceted- Community Organizing Social Marketing Research Goals: Challenge & decrease homophobia directed towards black gay men To decrease the stigma associated with HIV/AIDS within black communities Build leaders in Black communities to educate and challenge silence Generate new knowledge about needs of and interventions for Black gay Men

    4. Why a Social Marketing Campaign? Visibility Reach Community level approach Great Investment

    5. The Creative Process Organized a 32 member Coalition for the Campaign for Black Gay Men’s Lives, including: NYSBGN member Orgs, affiliate orgs and individuals Partnered with Better World Advertising Geared messages to mainstream Black community Concept tested w/Black Str8 & Gay/Bi groups

    6. Unveiling the Campaign 300 Full Subway Posters in Bedstuy & East NY, Brooklyn, West, Central & East Harlem and Jamaica, Queens Two 28’ wide x 48’ tall Wallscapes @ 125th Broadway Website (www.wearepartofyou.com) Post cards and Posters

    7. Campaign Images

    8. Campaign Images

    9. Reach so far… Over 8,000 website hits from all over the world (USA, Europe, Africa, Asia, etc…) MTA estimates: 393,120,000 viewers over 4 weeks Media coverage: WB11, FOX 5, A.A./Black publications & Blogs all over the world Gay media: LOGO, Blade, Gay City

    10. Evaluation Efforts Formative Research -Coalition & Focus groups Feedback surveys online (includes attitude measures) Conducting Street Intercept Surveys Tracking Heterosexual media interest

    11. Now What? Working on HIV/AIDS Stigma in Black communities, specifically, Young Black MSM Expanding Campaign to Western New York Expanding Campaign national Measuring attitudes and beliefs

    12. Thank You! Department of Health and Mental Hygiene & Mental Health Research Association Coalition for Campaign for Black Gay Men’s Lives Better World Advertising CHAMP NYSBGN Team

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