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Major Film Studios: An Activity

Major Film Studios: An Activity. Marketing and Advertising. J412/512 11-5-13. What is challenging about marketing a movie?. High Concept. Easily identifiable characteristics Star package Pre-sold property. Brand Development. Merchandise to Appeal to Certain Type of Audience.

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Major Film Studios: An Activity

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  1. Major Film Studios:An Activity

  2. Marketing and Advertising J412/512 11-5-13

  3. What is challenging about marketing a movie?

  4. High Concept Easily identifiable characteristics Star package Pre-sold property

  5. Brand Development

  6. Merchandise to Appeal to Certain Type of Audience • High-end furniture • Wallpaper patterns • “Rebecca Luxury Wardrobe” • “Rebecca Makeup Kit”

  7. http://www.youtube.com/watch?v=2MbDTGFSsAQ MovieTrailers Purpose? Memorable? Change over time? Difference by genre?

  8. Fans and Trailers • “The Shining” • http://www.youtube.com/watch?feature=player_embedded&v=KmkVWuP_sO0 • “Mary Poppins” • http://www.youtube.com/watch?v=2T5_0AGdFic

  9. Targeting Audiences

  10. Targeting Audiences for Trailers: Quadrants

  11. Targeting audiences: Trailers TV Spot Superbowl TV Spot #1 TV Spot #2 TV Spot #3 TV Spot IMAX

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