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Once upon a time In a land far away that has always been our WINDOW ON OUR WORLD,…

Once upon a time In a land far away that has always been our WINDOW ON OUR WORLD,…. Strategic Objective: Turn This Story into Animated Feature Film. Context:

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Once upon a time In a land far away that has always been our WINDOW ON OUR WORLD,…

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  1. Once upon a time In a land far away that has always been our WINDOW ON OUR WORLD,… CI 687 Christine De Bow Klein

  2. Strategic Objective: Turn This Story into Animated Feature Film • Context: • Client controls intellectual property rights to a story about a Tibetan Monk that is action-filled, politically charged and emotionally draining--in just 90 pages. • Client Goal: • Get a major studio to produce this story on film. • Assessment & Recommendation: • Position so that Spielberg Produces for Dreamworks SKG CI 687 Christine De Bow Klein

  3. Good Stories Make Money! • Top 250 Films of All Time Rank Film (Studio)  $ Domestic Total 17 SHREK (DREAMWORK,'01)  $267,665,011 18 DR. SEUSS' HOW THE GRINCH... (UNIV,'00)  $260,044,825 20 MONSTERS, INC. (BV,'01)  $255,873,250 23 TOY STORY 2 (BV,'99)  $245,852,179 46 TOY STORY (BV,'95)  $191,780,865 81 A BUG'S LIFE (BV,'98)  $162,798,565 91 WHO FRAMED ROGER RABBIT (BV,'88)  $154,112,492 94 SCOOBY-DOO (WB,'02)  $153,294,164 101 BEAUTY AND THE BEAST (BV,'91)  $145,863,363 102 LILO & STITCH (BV,'02)  $145,236,053 109 POCAHONTAS (BV,'95)  $141,579,773 121 DINOSAUR (BV,'00)  $137,748,063 125 101 DALMATIANS (BV,'96)  $136,189,294 126 TEENAGE MUTANT NINJA TURTLES (NEW LINE,'90)  $135,265,915 166 MULAN (BV,'98)  $120,620,254 210 CHICKEN RUN (DREAMWORK,'00)  $106,834,564 235 THE PRINCE OF EGYPT (DREAMWORK,'98)  $101,257,900 242 THE RUGRATS MOVIE (PAR,'98)  $100,494,675 243 JUMANJI (SONY,'95)  $100,458,310 245 CASPER (UNIV,'95)  $100,280,070 246 THE HUNCHBACK OF NOTRE DAME (BV,'96)  $100,138,851 250 HERCULES (BV,'97)  $99,112,101 Source: EDI FilmSourceBox office results in millions of $; ast Updated: 11/7/2002 CI 687 Christine De Bow Klein

  4. This Story Needs To Be Told Story: A semi-autobiographical life and legacy of one Tibetan monk Profitable Animated Action Movie for all ages -- commando rescue; murder; mayhem; narrow escapes Enlightening & Thought-provoking • Peace is not guaranteed—individuals do make a difference • People choose sides in conflicts for personal reasons • Wealth and Security can be lost in a heartbeat • Pay it forward --legacy is in the actions of family and friends ***Drop pedophilia content –history of lost sales.*** Prayer Wheels CI 687 Christine De Bow Klein

  5. Aligned With Market Feasibility Factors • Children – action & coming of age • Boy grows to manhood in a difficult setting • Many adventures along the way • Good wins over evil –but sometimes indirectly • One “obvious” ending is happy • Adults – culture, politics, society • Culture—art, architecture, music, nature… • Politics/Religion –watch different perspectives form • Society –justice and injustice in unexpected places • One non-obvious ending is violent, then bittersweet • Dramatic Backdrop – arts, culture, geography CI 687 Christine De Bow Klein

  6. Background: Dreamworks SKG • Highly diversified private company with a wide range of overlapping products and market segments. • Company policies counter data-gathering by outsiders. • Founded in 1994 by 3 partners: • Steven Spielberg--successful movie producer • Jeffrey Katzenberg –Disney executive responsible for Disney's successful re-entry into movie animation • David Geffen--music industry executive with access to the stars • Paul Allen, co-founder of Microsoft owns approximately 18%. • First new studio in 65 years; rapidly raised $2.7 billion to rewrite the rules of Hollywood.[1] • Relies on partners’ synergism + friendships (George Lucas). [1]"Face value: How well Mr. Spielberg wears a suit," The Economist; London; Aug 1, 1998, p. 58+ in ABI/Inform. CI 687 Christine De Bow Klein

  7. Animation Indicators Disney strategy– cartoons are family fare • Dreamworks strategy is to offer more! Animation now a proven success • Dreamworks-Lucas connection • Innovative and FASTER production pipelines • ROI trend: continues to climb • Strong licensing & merchandising Technology: • Lower costs for Better Technology– 3D – Linux • Growing #studios moving into animation field—including independents • Acceptance and cache for Hollywood stars to provide voices for animated feature films at a lower cost CI 687 Christine De Bow Klein

  8. Animation: Less costly; More Dramatic • Break-even or better with licensing & cross marketing • Cross-promotions with many save Tibet organizations that are globally active • Possible DVD games • If new technology is developed, those patents offer competitive edge Portola Palace Roof detail CI 687 Christine De Bow Klein

  9. Production Visuals: 2 examples Lake South of Lhasa Portola Palace CI 687 Christine De Bow Klein

  10. Advantage: Cross Licensing/Merchandising • Books & films • About making of the film • About the Context; About the People • Video; Interactive DVD • Sequels; Series • Action/Cartoon series of hero’s fictional adventures • Posters; Coloring books; Paint by Numbers; Bead Kits; Patterns • children; crafters; designers Door Handle, sample for coloring book. Paint by numbers , and… CI 687 Christine De Bow Klein

  11. Film - Box Office North America Foreign distribution Europe; Japan Video/DVD/CD Syndication/TV Special Features Documentaries Games Board; Computer; Toys Collectibles Books Novel; Paperback; comics Picture books Commentaries Ancillary Markets Graphics; Art & Music Education Travel Product tie-ins CI 687 Christine De Bow Klein

  12. Align with Talent • Approach famous names/voices who support animation with avatars, voices, voice-overs. • Approach box office who would value a link between their careers & their other interests • Richard Gere already supports Tibet • Approach quick & creative writers • Richard Matthiessen, Eliot Patison CI 687 Christine De Bow Klein

  13. How This Story Will Become A Film Dreamworks Story Book Disney Lucas Screenplay Spielberg Other Studios Agents Animators Producers & Directors Amblin Universal Attorney Pixar Kennedy Acquire Produce/Direct Animate Distribute CI 687 Christine De Bow Klein

  14. Release and Distribution Plan • Release in Spring or Fall • Big Premier with distinguished guests such as the Dalhi Lama • World wide distribution plan through subsidiaries • VHS/DVD release after 4 months • Products ready for Holiday Season CI 687 Christine De Bow Klein

  15. This Film Will Make Money! CI 687 Christine De Bow Klein

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