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Preparing for 2014

Preparing for 2014. Greig Whitton Founder, Evergrow. Brent Combrink Founder, ProMentor. Webinar outline. Economic expectations Tax changes Legislative amendments Labour developments Marketing opportunities. Economic expectations. A perfect economic storm?. Economic expectations.

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Preparing for 2014

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  1. Preparing for 2014 Greig Whitton Founder, Evergrow Brent Combrink Founder, ProMentor

  2. Webinar outline • Economic expectations • Tax changes • Legislative amendments • Labour developments • Marketing opportunities

  3. Economic expectations • A perfect economic storm?

  4. Economic expectations • A perfect economic storm? • Conditions will probably improve towards the end of the year. • Don’t wait for macro economic growth to drive demand.

  5. Tax changes • Taxation laws amendments • Assorted benefits for individuals and companies • Retirement funding changes of particular interest

  6. Tax changes • Taxation laws amendments • Assorted benefits for individuals and companies • Retirement funding changes of particular interest • Special Economic Zone tax breaks very appealing

  7. Tax changes • Extension of VAT to international electronic suppliers • Shouldn’t be an issue unless SARS burdens local users with compliance tracking

  8. Tax changes • National Credit Act amendments • Possible credit history expunction

  9. Tax changes • National Credit Act amendments • Possible credit history expunction • Prohibition of certain charges as well as proof of letters of demand

  10. Legislative amendments • Protection of Personal Information Act • Prohibition of unsolicited direct marketing

  11. Legislative amendments • New B-BBEE Codes • Awesome for black business owners; catastrophic for white owners

  12. Legislative amendments • New B-BBEE Codes • Awesome for black business owners; catastrophic for white owners • Emphasis on supplier development could benefit many smaller enterprises

  13. Legislative amendments • Women Empowerment and Gender Equality Bill • Proposes controversial employment targets

  14. Labour developments • Amendments to the BCEA, LRA, and EEA • More protection for non-permanent employees

  15. Labour developments • Amendments to the BCEA, LRA, and EEA • More protection for non-permanent employees • Possibility of minimum wage increases

  16. Labour developments • Amendments to the BCEA, LRA, and EEA • More protection for non-permanent employees • Possibility of minimum wage increases • Prohibition of “wage discrimination”

  17. Labour developments • Amendments to the BCEA, LRA, and EEA • More protection for non-permanent employees • Possibility of minimum wage increases • Prohibition of “wage discrimination” • Quicker compliance enforcement and stricter penalties

  18. Labour developments • Employment Services Bill • Employers may need to notify the Department of Labour about any job vacancies

  19. Marketing opportunities • The increasing appeal of online marketing • Sustained growth of the local digital retail market

  20. Marketing opportunities • The evolution of search and social • The days of dabbling are over: develop the skills, buy the skills, or don’t bother

  21. Marketing opportunities • The untapped potential of email • The contribution from email has jumped dramatically • Email is quicker, easier, and more affordable than just about any other channel • Build awareness, nurture leads, track engagement, and convert • POPI will reward companies that build opt-in audiences

  22. Need more help? • Evergrow forums • Guides • Greig: 021 671 8225 • Brent: 082 425 2708

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