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Coronavirus & real estate agencies: how to effectively adapt your marketing strategy

While much of the world is confined because of the Coronavirus, a real estate agent must rethink and adapt his/her marketing strategies. With the closure of real estate agencies to the public, support for buyers, sellers, co-owners and tenants is more necessary than ever, even remotely.

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Coronavirus & real estate agencies: how to effectively adapt your marketing strategy

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  1. 4 Aspects That Make a House “YOUR HOUSE”.

  2. While much of the world is confined because of the Coronavirus, a real estate agentmust rethink and adapt his/her marketing strategies. With the closure of real estate agencies to the public, support for buyers, sellers, co-owners and tenants is more necessary than ever, even remotely.  What if this unprecedented situation were the opportunity to test an innovative Marketing lever ie., Inbound Marketing? To overcome this difficult period, we have prepared for the recovery during the deconfinement by maintaining a close bond with the customers.  Basics of Inbound Marketing Our agency has adopted a strategy that is mainly based on the production of regular content, adapted to the activity and local to generate leads, sellers, or buyers, and convert them into our loyal customers. Being one ofMississauga's best real estate agentsanalyzes who our typical customers are and what they are looking for. The individual holds a central place in this marketing strategy, each topic addressed in response to our customer journeys like purchase or sale process, rental investment, renovation, neighborhoods, real estate reforms, new real estate, etc.

  3. With Inbound Marketing, our real estate agency, through its website, has become an essential reference for a local top Realtor in Brampton. Our real estate agency thus strengthens visibility, image, builds loyalty, and gains legitimacy. Optimize the confinement period with the Inbound Marketing solution Our Inbound Marketing solution effectively impacts the relationship of our real estate agency with its prospects. It allows Javed Ali Real Estate to remain present at a distance with its customers. With the Inbound Marketing service, a real estate agency benefits from: • The relevant content interests the target market segment as it is automatically integrated into the dedicated site, this content guarantees a regular presence of the agency with relevant contacts.  • It is an adapted multi-channel communication that includes sending of emailing campaigns of news and goods for any Investment opportunity, diffusions on Facebook, etc.   • In the automatic distribution of content to the contact database which was previously segmented.  • It saves time by limiting commercial freelancing by detecting real estate projects from individuals.  • A detailed analysis of the performance of the published content.

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