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SEO PPT

A search engine optimization (SEO) description is a concise summary of web content that appears below the title and URL in search engine results pages (SERPs). Also known as a meta description, it typically consists of 150-160 characters and provides users with a preview of what they can expect from the webpage.

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SEO PPT

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  1. Search engine optimization Presented By AJIT MOHAPATRA

  2. TABLE OF CONTENT: • Search engine basic • What is seo • Need of seo • Types of seo • Working of search engines • Advantage and disadvantage • Conclusion • reference

  3. Search engine basic : • Search engines are programs that search documents for specific keywords and returns a list of the documents where the keywords were found. • Some of the popular search engines are google,bing,baidu,etc.

  4. Working of search engine : A search engine operates is a three manner : • Web crawling • Indexing • Ranking and serving results

  5. Types of search engine : search engines are categorized in two categories based on their result gathering • Crawler based search engine ; These types of search engines use a "spider" or a "crawler" to search the Internet. The crawler digs through individual web pages, pulls out keywords and then adds the pages to the search engine's database • Human powered directories : a human powered dire3ctory such as the open directory,depends on humans for its listings.

  6. What is seo : • Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. • Seo may target different kinds of search ,including image search, local search, academic search, news search and industry -specific search engines.

  7. Types of seo : Three main types of SEO are: • On-page SEO: Anything you do with website content to improve rankings, such as using relevant keywords • Off-page SEO: Anything you do outside of your website to improve rankings, such as building backlinks • Technical SEO: Anything you do on the technical side of things, such as improving page speed

  8. Need of seo: • If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. • The majority of web traffic is driven by the major commercial search engines - yahoo!, MSN, Google & AskJeeves

  9. Advantages of seo • Perspective (Global / Regional) • Targeted Traffic • Increase Visibility • High ROI (Return on Investment) • Long term positioning • Cost-effective • Flexibility

  10. Disadvantage of seo: • You may be prevented from competing on a level playing field, because competitors and even affiliates may use less ethical black hat SEO techniques. • As a consequence, the biggest disadvantage of SEO is a lack of control. You are subject to changes in the algorithm. • In competitive sectors it may be very difficult to get listed in the top few results for competitive phrases

  11. Conclusion: • Unique Content • Link Friendly Formatting • Avoid Black Hat SEO • Content relevant keywords • Market Awareness • Unique HTML page title for every �landing page

  12. reference: • ttps://www.semrush.com/blog/types-of-seo/ • https://www.marketinginasia.com/different-types-of-search-engines/

  13. THANK YOU

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