Marketing Trends That B2B Must Follow In The Coming Years

1. Marketing Trends That B2B Must Follow In The Coming Years

2. As we are now well into the year 2018 it is time to take stock what is in store for B2B brands and what the marketing trends are. • Expert marketers are of the view that B2B must take cue from their B2C peers and follow their best practices. Here are a few things suggested by people in the know and those who have succeeded in the B2B space. Sustain & Champion Your Brand Values • When we preach a lot about branding, the question arises does a brand really correlate to sales? • This is one question that is hotly debated by corporate businesses the world over

3. The answer without any dispute is it does. • Most of us have already noted that branding is a vital element that makes products or services sell in the B2C space. • Branding refers to any feature of a product or service that identifies it as distinct from those of other sellers.

4. In other words it is a tactic to create an image around a company, product or service that is unique. • The differences between B2C & B2B marketing techniques are now narrowing down and commonalities are increasing. Go personal • The B2C market has now gone hyper- personal. • Hyper personalization refers to the marketing tactic that takes into account consumers’ browsing behavior and real time data in addition to the consumers’ names, purchase history and locations. • To sell personally, effort must be made to make target customers feel that the offer is made specifically to them.

5. This requires creation of digital customer profiles and presenting them with hyper-personalized offers. • In fact hyper-personalization is transforming the way we do business. • Social media platforms like Facebook understand what people want to see and what are relevant to them. • They scan scores of articles and content and only post what is relevant for them. • According to an Esources review, the portal https://www.esources.co.uk/ is a wonderful resource for B2B marketers to get a list of a most focused target audience. Invest in video promotion • Video is presenting a marvelous opportunity to the B2B marketers to reach out to the target audience.

6. Marketing analysts are predicting video will represent over 80% of all marketing web traffic by 2021. Here are a few good reasons why • The latest high-tech methods like 360 degree videos, projection mapping and reality based video productions have transformed the way promotional are made

7. The newer technologies have made video production much cheaper than what it was earlier • With strategic thinking B2B can fit in more videos in the same budget than what they could do earlier • B2B marketing managers can now much more effectively target consumers with improved accuracy and contextual video placement. • Storytelling via video has been something that B2C brands have been doing very effectively. • B2B must take up this strategy on a higher level than what they are doing right now. • Esources is a great portal to search for and reach out to target customers. According to an esources.co.uk review it is the UK’s most comprehensive wholesale directory. Thank You