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More than 1/5 of U.S. adults use Pinterest. Don't neglect this powerful way to reach certain demographics.
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PINTEREST Don’t neglect this powerful way to reach certain demographicsMore than 1/5 of U.S.adults use Pinterest 71% of Pinterest usersare female Stats from PewResearch
TOP 3 CATEGORIES DIY and Crafts Hair and Beauty Design
5 BEST PRACTICES From Curalate after examining over 500,000 pins: Be colorful Don’t show human faces. Amongimages shared by brands, those without human faces are repinned 23 percent more often. Go with a spare background.
5 BEST PRACTICES Choose red, orange, and brown instead ofblue. These three colors outperform bluenearly 2:1 in repins. Maintain moderate light and color. Very lightand very dark images are not repinned as often. example images
EXAMPLESOF GOOD PINS Beautiful colors and a simple recipe. This pin’s popularitygrew because people said the recipe was so simple and delicious.
EXAMPLESOF GOOD PINS This vibrantly colored photo demonstrates a very uniqueidea. As a result, it was repinned over 64,000 times.
TAKEAWAYS From Hubspot’s Dan Zarella :Taller images work best 800 pixels high 200 word descriptions Infographics work well. Compelling headlines Must click through to read
GETINFOGRAPHICSMADE Create your own with templates http://www.freeinfographictemplates.com/ http://blog.hubspot.com/marketing/free-ppt-infographic-templates-designs-ht http://www.creativebloq.com/infographic/tools-2131971 Fiverr link back to your content
CREATETALL/THINADS -LOOKLIKEINFOGRAPHICS Lots of text and graphics. You can control howtraffic responds by making a specific call to action on your pin’s landing page. Tell them what to do.
Follow me on Pinterest: http://www.pinterest.com/amyharrop/ Check out my blog: http://AmyHarrop.com Subscribe to my blog feed: http://feeds.feedburner.com/Amyharrop Subscribe to my Youtube channel: https://www.youtube.com/channel/UC30BTa5_BMzMvQHlcto2 -JQ