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Cases in Management Education

Cases in Management Education. Jason Chen, Ph.D. Professor of MIS Gonzaga University Spokane, WA 99223 chen@gonzaga.edu http://barney.gonzaga.edu/~chen. Why Case Studies?.

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Cases in Management Education

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  1. Cases in Management Education Jason Chen, Ph.D. Professor of MIS Gonzaga University Spokane, WA 99223 chen@gonzaga.edu http://barney.gonzaga.edu/~chen

  2. Why Case Studies? • Case describe actual business situations. In that respect, dealing with cases is very much like dealing with the problems that managers encounter daily.

  3. Objectives of Case Studies • Cases help us sharpen our analytical skills • Cases and case discussions provide students a focal point for an exchange among students of the lessons of experience. • Cases are useful for developing sets of principles and concepts that can be applied in practice.

  4. Objectives of Case Studies (Conti.) • Case studies generate a high degree of involvement in the learning process. • promote rigorous thinking • develop communication skills • Act as being a manager: problem solving • intellectually, politically, and socially • sense of fun and excitement

  5. Strategy Development • Situation Analysis • SWOT • (Strength, Weakness, Opportunities, and Threats) • Objectives • Strategies • Implementation • Analyze how the IT has been applied within the case and future consideration. N

  6. The First Case Study • VeriFone • The Transaction Automation Company • VeriFone on the Web http://www.verifone.com

  7. Discussion Issues • Characterize VeriFone’s strategy and competitive environment? • What are the key attributes of the VeriFone organizational structure? Are they sustainable? • What major challenges will VeriFone senior management face when the company becomes part of H.P? • Analyze how the IT has been applied within the case and future consideration.

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