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Newspaper Advertisements. Ads from Newspapers in 1958. Newspaper Advertisements from 1958. All of the following ads were taken from editions of “The Sligo Champion” from fifty years ago, 1958 They give a little snapshot of life in Ireland in 1958
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Newspaper Advertisements Ads from Newspapers in 1958 Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • All of the following ads were taken from editions of “The Sligo Champion” from fifty years ago, 1958 • They give a little snapshot of life in Ireland in 1958 • Remember, in Ireland at the time there was no television, no internet, very little recorded music • All information was got from the radio and local and national newspapers Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • Can you guess from the ad what a “plug” was? • Who is this ad targeting? • Would this ad be allowed today? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • What is this ad trying to sell? • Can this product still be bought today? • Who is the manufacturer of the product? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • Can this product still be bought today? • How was this shampoo sold in 1958? • Who is this ad targeting? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • What is this ad trying to sell? • Who is the ad targeting? • Can this product still be bought today? • How much did it cost in 1958? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • Can this product still be bought today? • Who is the manufacturer? • This was sold in a glass bottle in 1958. Do you think that is still the case? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • This ad was trying to sell electric water heaters to farm housewives. Why? • It cost £12 17 6. What does this mean? • The ad was trying to sell the products on “H.P”. What was this? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • Can Lucozade still be bought today? • What is “convalescence”? • What is Lucozade ued for today? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • Can Austin cars still be bought today? • The Austin A55 cost £720 in 1958. Do you think this was expensive? • Who would this ad be targeting in 1958? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • What product is this ad trying to sell? • Who would have bought this product? • This product cost £62-19-2 in 1958. Do you think that this was expensive? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • Who is this ad targeting? • Do you think the ad is effective? What about the images and the amount of text in the ad? • The large tub cost 2/7 and the small tub cost 1/9. Was this expensive? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • Can you find out what this ad was trying to sell? • Can this product still be bought today? • How effective is the ad? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • Can Nugget shoe polish still be bought today? • How important was shoe polish in 1958? • Is shoe polish still as important today? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • Can these Brookfield sweets still be bought today? • Sweets were sold by the “Qtr. Lb.” What does this mean? • How different is buying sweets today? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • Can Chivers Jelly still be bought today? • How effective is this ad? • Do you think Jelly was a luxury item in 1958? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • Who would this ad be targeting? • Who would be travelling from Ireland to USA and Canada in 1958? • How would people nowadays travel from Ireland to these countries? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • Can Persil still be bought today? • Why is this ad targeted at “mummies”? • How effective is this ad? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • Can Pattison’s Tea still be bought today? • What was different in the way that tea was sold in 1958? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • Can Fig Rolls still be bought today? • How effective is this ad? • Who is this ad targeting? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • This ad was for a raffle with a first prize of £50,000. Was this a large sum of money in 1958? • A full ticket cost £1, ¼ share cost 5/- and ⅛ share cost 2/6. How does this compare to Lotto tickets nowadays? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 • What is this ad trying to sell? • Who is the ad targeting? • How effective is the ad? Copyright www.seomraranga.com
Newspaper Advertisementsfrom 1958 THE END Copyright www.seomraranga.com