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Let’s find out who’s in the session. You are a: Brand Advertiser Agency Executive Direct Marketer Publisher /Media Owner

Moderator: Jenny Williams, Managing Director, Idea Garden Presenters: Ben Liebmann Vice President, Licensing, Fremantle Media Matt Fayle, Director Digital Media, MTV Networks Australia. Let’s find out who’s in the session. You are a: Brand Advertiser Agency Executive Direct Marketer

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Let’s find out who’s in the session. You are a: Brand Advertiser Agency Executive Direct Marketer Publisher /Media Owner

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  1. Moderator: Jenny Williams, Managing Director, Idea GardenPresenters:Ben Liebmann Vice President, Licensing, Fremantle MediaMatt Fayle, Director Digital Media, MTV Networks Australia

  2. Let’s find out who’s in the session. You are a: Brand Advertiser Agency Executive Direct Marketer Publisher /Media Owner Technology Vendor

  3. Objectives of this session: History of content and how its changing How consumer engagement affects content Discussion on: Re-purposing of offline content online vs. creating original digital extensions to offline content vs. creation of original digital content Business models of content Linear vs. non-linear content and the commercial proposition

  4. How would rate this session: 5 – Excellent 4 – Very Good 3 – Good 2 – Could’ve been better 1 – I learned nothing This information will not be shown on screen.

  5. Please provide feedback for each speaker on the panel by rating 1 – 5 with 5 being excellent Jenny Williams, Idea Garden Ben Liebmann, Fremantle Media Matt Fayle, MTV Networks Australia This information will not be shown on screen.

  6. To provide comments on this session please email Beth Etling: beth@ad-tech.com Please mention the session title in your email.

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