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Strategic Mission Planning

Strategic Mission Planning “Learning From Las Vegas!” The Congregational Development Toolbox Series The Rev’d Canon Dr. Mark Gatza Diocese of Maryland “Learning from Las Vegas” The Redevelopment of Las Vegas Boulevard aka “The Strip” From Automobile Culture of the 1960’s …

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Strategic Mission Planning

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  1. Strategic Mission Planning “Learning From Las Vegas!” The Congregational Development Toolbox Series The Rev’d Canon Dr. Mark Gatza Diocese of Maryland

  2. “Learning from Las Vegas” • The Redevelopment of Las Vegas Boulevard aka “The Strip” • From Automobile Culture of the 1960’s …

  3. “Learning from Las Vegas” • …To the needs of the 21st Century Traveler

  4. “Learning from Las Vegas” • From a project of the Yale School of Art & Architecture in the 1960’s … … aimed at managing growth while avoiding urban sprawl.

  5. A Basic Model for Strategic Planning • Vision or Purpose • Mission Statement • Goals • Strategies • Looking Out • Tactics • Looking In • Assignments

  6. Strategic Planning for Las Vegas • Purpose: • To Make Money for our Owners • Mission: • By Offering Adult Entertainment (“Widgets”) • Goals: • To Sell 3 Zillion Widgets and profit $1.5 Gazillion • Strategy: • To determine what kind of widgets our customers want; beat our competition; &tc.

  7. Strategic Planning in Las Vegas • Tactics: • State of the Art Research & Development; Improve Attractions; Recruiting & Caring for Customers; Quality Control; &tc. … Always Newer & Better! • Assignments: • Engineers design; marketing advertises; Entertainers entertain; Customer service deals with Snafus; Management monitors resources, feedback.

  8. The Las Vegas Results • The Strip is now best enjoyed as a pedestrian …

  9. … Supplemented by Mass Transportation

  10. An excursus on Strategy vs. Tactics

  11. But it Wasn’t Easy!

  12. Strategic Planning for the Church • Purpose: • To Make Disciples of Jesus Christ • Mission: • Goals: • Strategy: • Tactics: • Assignments:

  13. Strategic Planning for the Church • Purpose: • “To Be a Community of the New Covenant.” • Mission: • “To Restore all people to unity with God & Each Other in Christ.” • Goals: • Strategy: • Tactics: • Assignments:

  14. Strategic Planning for the Church • Goals: • Derive specifically from the Mission • Specific and Measurable • Defined Timeframe • Strategy: • Looks Outward at What is Going on in the World • Tactics: • Look Inward to Resources, Experience • Assignments: • Specific and Measurable • Defined Timeframe

  15. Strategic Planning for the Church • Goals: • What can we reasonably do? • Strategy: • Who else is doing Ministry? What Kind? • What niches are unfilled? • Tactics: • What skills has God given us? • How can we develop new ones? • Assignments: • Local, Local, Local

  16. A Strategic Plan to Increase Membership • Purpose: • “To Be a Community of the New Covenant.” • Mission: • “To Restore all people to unity with God & Each Other in Christ.” • Goals: • To Welcome 10 new families (or individuals) to our church. [Derives from the “all people” above.]

  17. A Strategic Plan to Increase Membership • Strategy: • Use Percept demographic data to find areas of new housing development • Contact Postmaster about direct mail • Identify other ways of advertising in the community • Tactics: • Prepare facilities for guests • Signage • Talk about Pews!

  18. A Strategic Plan to Increase Membership • Assignments: • Retrain Ushers • Identify Greeters • Create a “Follow-up” Flow Chart • Collect “Swag” for giveaways • Revise website

  19. Contact Information mgatza@ang-md.org Mark Gatza 410 467-1399 800 443-1399

  20. So … Learn From Las Vegas! Media License : CCL # 1375989

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