Access eCommerce Planning Your Web Presence

1. Access eCommercePlanning Your Web Presence

2. Planning Your Website Topics • Options and costs for a web presence • Website development options • Domain names • Accessibility • Podcasts • Development & diagnostic tools • Website hosting options

3. Getting a Web Presence • Auction Site • Niche Malls or Coops • Online Storefront • Blog • Wiki • Traditional Dot Com Website

4. Online Auctions

5. eBay Stores Bright Ranch Cowhide Creations

6. eBay Pricing Depends on: • Starting price • Reserve price • Selling price • Buy it now option • # of pictures and options • Listing upgrades Fees are described at http://pages.ebay.com/help/sell/fees.html

7. PayPal • PayPal lets you accept credit cards, bank transfers, debit cards from customers on your website or auction • No monthly, startup, or cancellation fees • PayPal’s commission is 2.9% + $0.30. • www.PayPal.com

8. + .20 insertion fee + .00 for 1 picture + .00 No upgrades +1.05 5.25% of sell price =$1.25 Total eBay fees +1.08 PayPal fees (2.9% of sell price) = $2.33 Total eBay Pricing Examples 2 examples of an item with a starting price of $.01 and selling price of $20.00 + .20 insertion fee + .30 for 3 pictures +1.00 Bold listing +1.05 5.25% of sell price =$2.55 Total eBay fees + 1.08 PayPal fees (2.9% of sell price) = $3.63 Total

9. eBay Seller Tools eBay • http://pages.ebay.com/sellercentral • http://pages.ebay.com/merchantsolutions • http://pages.ebay.com/marketplace_research

10. Hands-On (10 minutes):Explore eBay or PayPal • www.ebay.com • www.paypal.com

11. Niche Malls or Coops www.LocalHarvest.org

12. Online Storefronts http://store.benjerry.com /

13. Yahoo! Online Storefront http://smallbusiness.yahoo.com/merchant

14. Hands-On (10 minutes): Explore niche malls www.MNartists.org www.ShopND.com www.MaineMade.com www.LocalHarvest.org www.Etsy.com

15. Hands-On (10 minutes):Collaborative Websites: Wiki • Websites that allow ANYONE to create and edit web pages with quick editing tools • Look at the www.Wikipedia.org Encyclopedia • Make a free wiki at www.pbwiki.com

16. Website Development Stages • Determine budget • Create a paper plan • Select web designer • Select web host • Register domain name(s) • Create a dynamic site

17. Get a Domain Name • What is a domain name? • Why do you need one? • How much does it cost? • How do you find a domain name? www.betterwhois.com http://www.icann.org/registrars/accredited-list.html www.mycompany.com

18. Hands-On (10 minutes): Choose a domain name .com .org .net .biz .info • www.betterwhois.com • www.icann.org/registrars/accredited-list.html

19. Website Development Options • Website Templates • Hire a web developer • Do it yourself

20. Consider Hiring a Website Developer Give your business a professional appearance. To find a developer: • Interview customers • Evaluate web sites • Compare services • Ask about site maintenance services

21. Website Templates www.netsol.com /

22. Hands-On (10 minutes): Website Templates Templates and hosting: • www.NetSol.com • http://go.BigStep.com/tour/tour.htm • Yahoo Site Builder http://webhosting.yahoo.com/ps/sb • www.pages.google.com Template kits only (no hosting): • http://desktoppublishing.com/template/web/sitekits.html • www.openwebdesign.org

23. How Much Does a Website Cost? An Example. Setup Costs: $300 Home page + $100 Each additional page + $400-800 for e-commerce solutions (PayPal or Miva Merchant) Ongoing Costs: + $20/year Domain name +$120/year Site hosting + $50/hour Site maintenance www.webshackdesign.com

24. eCommerce Transactions Merchant Accounts • monthly fee: $15-50 / month • discount rate: 2-5% of amount • transaction fee: 15-.30 / transaction PayPal or Other Third Party Merchants • No monthly fee • Transaction fee: 2.9% + .30 /transaction

25. Mixing the Old and the New Uses the Internet to market pastry www.poticawalnut.com

26. Add Maps • www.MapQuest.com • http://maps.Yahoo.com • http://maps.Google.com

27. Hands-On (10 minutes)Explore Mashups • http://programmableweb.com/popular • http://atlas.freshlogicstudios.com • www.Zillow.com • www.weatherbonk.com Create your own at: • www.platial.com

28. Check for Accessibility: Section 508 is common sense • Use text equivalents for images, audio, video • Use clear navigation schemes • Avoid use of color to convey information • Avoid screen flicker • Provide a text only page when necessary

29. Accessibility Test a website for accessibility at • WebAIM www.webaim.org/resources Use any of the free accessibility tools.

30. Podcasts • Audio (or video) blog • People can subscribe to them and download them automatically with software such as iTunes • Anyone can create them with free software, a computer, and a microphone

31. Hands-On (10 minutes):Search for Podcasts • http://podcasts.yahoo.com/popular?c=p • www.podcast.net • www.digitalpodcast.com • www.castwiki.com/index.php/Genres • www.podcastalley.com

33. Create a Podcast • Buy a monthly service such as www.HipCast.com • Create your own using your computer and microphone and free software tools. Instructions at: www.digitalpodcast.com • Edit your video blog online at www.eyespot.com • Get help uploading videos to YouTube at www.google.com/support/youtube

34. Hands-On (5 minutes): Check Your Site for Errors Page errors: www.netmechanic.com/toolbox/html-code.htm Load speed: www.optiview.com (Click on Cool Tools lower left) www.websiteoptimization.com/services/analyze

35. DIY Website Development Tools: Learn About HTML • Free HTML Tutorials www.w3schools.com/html • Authoring Software (e.g: Dreamweaver, FrontPage)

36. DIY Website Development Tools: Graphics Clip Art Create a banner, logo or button with free or fee online graphics generators • 3DTextMaker.com • CoolText.com • QuickBanner.com

37. How to Find a Web Host • Local internet service providers • Domain name providers • Global hosts • http://www.webhostingratings.com/

38. Tips for Finding a Web Host • Be realistic • Consider the source • Ask around • Beware bogus claims • Talk to the company • Start out slow • Get assurances • Have a backup plan

39. Hands-On (5 minutes):Where is the Web Host Located? Enter any website address to see what country the web server is located in: www.digitalpoint.com/tools/website-country

40. Summary • Decide if you really need a website • Explore web hosts, online malls, auctions for features and costs • Decide which services are right for your business to meet your customer needs