What is the Difference Between Live Streaming and Video Conferencing

1. What is the Difference between Live Streaming and Video Conferencing With the accelerated digital transformation, especially during the lockdown, businesses, and consumers shifting to online platforms became the new normal. The sudden jump in purchasing and providing goods and, or services online led to a rise in the share of e- commerce in global trade. The surge in e-commerce isn’t limited to buying and selling. From education consulting sessions to weddings, there is a technology to do absolutely anything and everything virtually. With so many new softwares, applications, and features launching every single day, it is easy to get confused between two technologies in the same category. One such example of two technologies that are often confused with each other is Video Conferencing and Live Streaming. VIDEO CONFERENCING Video conferring essentially refers to a private digital gathering aka a live video call. In other words, it is the technology that allows people to connect in a closed group. You can attend a

2. video conference call from anywhere and everywhere as long as you have an internet connection and a device to attend the call from, such as a mobile phone as well as a call link and code or password. A video conference is organized by a host. However, only the people who have access to a conference call code can actually attend the live video call. People attending the video conference call can talk and chat, just like the host. Since only people who are invited by the host can participate in the call, video conferences generally have a limited number of participants. LIVE STREAMING Live streaming basically refers to the concept of streaming video content over the internet. In other words, live streaming means broadcasting content in real-time on an online platform. You only need an internet connection and a device such as a smartphone to watch, create and share video content online through live stream technology. A host organizes a live stream and invites viewers to attend the said streaming session. The host can even stream over multiple platforms at the same time in order to increase reach and visibility. The viewers have the option to participate in an ongoing stream by commenting and chatting. A great feature of live streaming is that the session can be recorded for later viewing and use.

3. While a video conference is private and protected; live streaming is more public in nature. A live stream is meant to broadcast for the masses and hence has been popularly adopted by e-commerce platforms for marketing, pushing sales, and even CSR. From telling the story behind a newly launched product to showcasing a new collection that otherwise would be done through offline exclusive events, live streaming has not only broken the barriers of online shopping but is offering opportunities that enhance the shopping experience. For instance, through live stream platforms like bringin’, consumers can get access to feedback and recommendations from influencers and industry experts before making a purchase. Bringin’, a live streaming platform in India, brings a new way to discover, experience, and make informed buying decisions. Through an extensive range of pre-created product tutorials and live-streamed content, you can get not only all the information about a product but also credible feedback from expert creators before actually buying the product. With live video shopping, available at the click of a button on your mobile phone, you can experience brands through the eyes of influencers and creators in real-time and understand why they are big fans of a certain product or brand. Combining the ease and range of e- commerce with the experience of physical shopping, bringin’ elevates your shopping experience to a whole new level. Original Source: https://medium.com/@bringin_india/what-is-the-difference-between-live- streaming-and-video-conferencing-97f6f33b76d