The Best Web Design Practices to Help You Attract More Traffic to Your Website

1. The Best Web Design Practices to Help You Attract More Traffic to Your Website May 10, 2017 Image 1: Follow these Web Design Principles to Gain More Visitors and Traffic Business owners know that they need a beautiful, responsive website in order to attract visitors, but getting there is not an easy process. From coding to content, there are many design elements you have to consider. If you understand these universal rules of good web design, however, you can see noticeable results. 1

2. Choosing Type Design The bulk of your website is content used to promote products and services. That’s why type design is so important to focus on; it’s what largely determines whether or not an audience continues to read through your content. The biggest mistake people make is using too many typefaces and styles, ultimately costing them visitors because the content is too distracting. Refrain from using more than two styles. Consistency with text spacing and color is also required to give users an optimal experience. If you need help creating uniformity throughout your website, consider using a style guide. This resource ensures consistency across multiple channels. You should spend a lot of time thinking about the size of your text as well. Titles should be large with smaller content that follows, but not so small that readability is affected. In addition, you need to think about color. Generic black and white generally works best. Uploading and Optimizing Photos You may think that putting photos on your website is as simple as uploading them into an editor, but it goes beyond that. Not only do you have to choose high quality photos that are relevant, but they also need to be properly optimized for SEO purposes. After finding photos that are relevant to your content, they need to be resized. After all, images that are too small are not legible and graphics which are too large affect page loading times. Once the necessary adjustments are made, you can fill out the image description in the alt text section. The text should be clear, concise, and accurately describe what the photo shows. You should also incorporate keywords into the image title. Using Clear Calls to Action No website is complete without calls to action (CTAs), buttons or links designed to turn prospective customer leads into sales and loyal customers. Adding a CTA to your Facebook page alone can increase click-through rate by 285%. 2

3. Some of the most effective CTAs use actionable words, such as ‘start a free trial’, ‘get a free consultation’, or ‘download this free eBook’. Always use concise language that influences the user to take action. CTAs should also be easy to find, such as on the sidebar or near the top of the page. In addition, they need a large font because you want to emphasize them over other elements on the website. Every company has a different web design recipe that works for them. As long as you identify goals and purposes in the beginning, you shouldn’t have any trouble creating a website that’s responsive, visually striking, provides relevant content, and draws your target market in. About Customer Finder Marketing: If you want to generate more traffic, rely on Customer Finder Marketing. We work with business owners, providing sound marketing advice that generates tangible results. We specialize in web design, SEO, social media, and brand optimization, and email marketing. Since we are also a certified Google Partner, we also work with business owners to provide expert advice on pay per click advertising with Google AdWords. We also work with businesses in many different industries and let you consult with professionals that understand your sector. Sources: 5 Killer Web Design Tips That Will Make Your Life Easier, huffingtonpost.com How to Use CTAs and Landing Pages To Boost Conversion Rate, business2community.com 3