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Digital 2018 Facebook Engagement Insights & Benchmarks (July 2018)

All the data you need to understand how typical Facebook users around the world interact with content and ads on the platform in July 2018, including a country-by-country breakdown for 225 nations and territories around the globe.

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Digital 2018 Facebook Engagement Insights & Benchmarks (July 2018)

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  1. FACEBOOK ENGAGEMENT INSIGHTS & BENCHMARKS DATA ON FACEBOOK ENGAGEMENT & USER BEHAVIOUR FOR 225 COUNTRIES AROUND THE WORLD IN JULY 2018 1

  2. 2

  3. GLOBAL OVERVIEW 3

  4. POTENTIAL REACH OF FACEBOOK ADVERTS DETAILS OF FACEBOOK’S ADVERTISING AUDIENCE BY GENDER AND AGE GROUP JUL 2018 PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS 50 YEARS OLD OR ABOVE NUMBER OF PEOPLE THAT FACEBOOK REPORTS CAN BE REACHED WITH ADVERTS ON FACEBOOK PERCENTAGE OF ITS AD AUDIENCE THAT FACEBOOK REPORTS IS BELOW THE AGE OF 25 2.026 BILLION 43% 57% 35% 13% SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JULY 2018. FIGURES REPRESENT POTENTIAL ADVERTISING REACH SOLELY FOR THE FACEBOOK PLATFORM, AND DO NOT INCLUDE POTENTIAL REACH VIA INSTAGRAM, WHATSAPP, FACEBOOK MESSENGER, OR FACEBOOK’S AUDIENCE NETWORK PRODUCTS. *NOTE: FACEBOOK DOES NOT REPORT POTENTIAL ADVERTISING REACH FOR AUDIENCES WHO IDENTIFY AS A GENDER OTHER THAN BINARY ‘MALE’ OR ‘FEMALE’. 4

  5. POTENTIAL REACH OF FACEBOOK ADVERTS A CLOSER LOOK AT FACEBOOK’S ADVERTISING AUDIENCE BY COUNTRY, CITY, AND LANGUAGE JUL 2018 FACEBOOK’S TOP COUNTRIES FACEBOOK’S TOP CITIES FACEBOOK’S TOP LANGUAGES # COUNTRY REACH* # CITY REACH* # LANGUAGE REACH* 01 INDIA 270,000,000 BANGKOK 22,000,000 ENGLISH 1,100,000,000 01 01 02 UNITED STATES 210,000,000 DHAKA 18,000,000 SPANISH 310,000,000 02 02 03= BRAZIL 130,000,000 JAKARTA 16,000,000 INDONESIAN 170,000,000 03 03 04= MEXICO CITY 03= INDONESIA 130,000,000 14,000,000 04= ARABIC 150,000,000 05 MEXICO 85,000,000 04= NEW DELHI 14,000,000 04= PORTUGUESE 150,000,000 06 PHILIPPINES 70,000,000 04= HO CHI MINH 14,000,000 FRENCH 110,000,000 06 07 VIETNAM 07 07 59,000,000 CAIRO 13,000,000 VIETNAMESE 62,000,000 08 THAILAND 50,000,000 08= SÃO PAOLO 12,000,000 THAI 51,000,000 08 09 TURKEY 44,000,000 08= ISTANBUL 12,000,000 TURKISH 47,000,000 09 10 UNITED KINGDOM 10 10 41,000,000 BENGALURU 11,000,000 GERMAN 37,000,000 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JULY 2018. FIGURES RELATE TO ADDRESSABLE ADVERTISING AUDIENCE ONLY, AND MAY NOT INCLUDE ALL MONTHLY ACTIVE USERS FOR EACH LOCATION OR LANGUAGE. *NOTE: “REACH” REFERS TO THE FIGURES THAT FACEBOOK PUBLISHES FOR THE TOTAL POTENTIAL NUMBER OF PEOPLE THAT ADVERTISING ON THE FACEBOOK PLATFORM MAY REACH, NOT INCLUDING POTENTIAL ADVERTISING REACH VIA INSTAGRAM, WHATSAPP, FACEBOOK MESSENGER, OR FACEBOOK’S AUDIENCE NETWORK PRODUCTS. 5

  6. FACEBOOK’S ADVERTISING AUDIENCE SHARE OF POTENTIAL ADVERTISING REACH ON FACEBOOK BY AGE GROUP AND GENDER JUL 2018 18% 16% FEMALE 12% MALE 11% 9% 7% 5% 5% 4% 3% 3% 3% 2% 2% 13 – 17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JULY 2018. NOTE: FIGURES ARE BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT BE REPRESENTATIVE OF ALL MONTHLY ACTIVE USERS. 6

  7. FACEBOOK’S ADVERTISING AUDIENCE DETAILS OF POTENTIAL ADVERTISING REACH ON FACEBOOK BY AGE GROUP AND GENDER JUL 2018 AGE TOTAL FEMALE TOTAL FEMALE SHARE MALE TOTAL MALE SHARE 147,000,000 66,000,000 3% 81,000,000 4% 13–17 560,000,000 230,000,000 11% 330,000,000 16% 18–24 620,000,000 250,000,000 12% 370,000,000 18% 25–34 320,000,000 140,000,000 7% 180,000,000 9% 35–44 193,000,000 93,000,000 5% 100,000,000 5% 45–54 109,000,000 57,000,000 3% 52,000,000 3% 55–64 77,000,000 40,000,000 2% 37,000,000 2% 65+ 2,026,000,000 876,000,000 43% 1,150,000,000 57% TOTAL SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JULY 2018. FIGURES ARE BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT BE REPRESENTATIVE OF ALL MONTHLY ACTIVE USERS. NOTES: PERCENTAGES REPRESENT SHARE OF THE TOTAL ADDRESSABLE FACEBOOK ADVERTISING AUDIENCE. 7

  8. AVERAGE FACEBOOK PAGE POST REACH AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS, AND THE CONTRIBUTION OF PAID MEDIA JUL 2018 AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH +0.15% 8.1% 6.4% 24.2% 27.3% Q-O-Q CHANGE: -6% (-1 BP) Q-O-Q CHANGE: -9% (-80 BPS) Q-O-Q CHANGE: -11% (-80 BPS) Q-O-Q CHANGE: +27% (+510 BPS) Q-O-Q CHANGE: +13% (+320 BPS) SOURCE: LOCOWISE, JULY 2018. DATA REPRESENTS AVERAGE FIGURES FOR Q2 2018. NOTES: “REACH” REFERS TO UNIQUE USERS WHO HAD A PIECE OF CONTENT ENTER THEIR SCREEN. POST REACH METRICS CALCULATED USING “PAGE LIKES” ARE BASED ON THE TOTAL NUMBER OF PAGE LIKES AT THE TIME EACH INDIVIDUAL POST WAS PUBLISHED. Q-O-Q (QUARTER-ON-QUARTER) CHANGES ARE VERSUS Q1 2018. Q-O-Q PERCENTAGE FIGURES REFLECT RELATIVE CHANGE; ‘BPS’ (BASIS POINTS) FIGURES REFLECT ABSOLUTE CHANGE. 8

  9. AVERAGE FACEBOOK ENGAGEMENT RATES THE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. PAGE REACH JUL 2018 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS 3.91% 6.01% 4.81% 3.36% 2.21% Q-O-Q CHANGE: -4% (-17 BPS) Q-O-Q CHANGE: +2% (+14 BPS) Q-O-Q CHANGE: -3% (-14 BPS) Q-O-Q CHANGE: -7% (-25 BPS) Q-O-Q CHANGE: -10% (-25 BPS) SOURCE: LOCOWISE, JULY 2018. DATA REPRESENTS AVERAGE FIGURES FOR Q2 2018. NOTES: “ENGAGEMENT” REFERS TO CLICKS, LIKES, SHARES, AND COMMENTS ON CONTENT. FIGURES REPRESENT AVERAGES ACROSS A WIDE RANGE OF DIFFERENT PAGE TYPES AND SIZES FROM ALL OVER THE WORLD. Q-O-Q (QUARTER-ON-QUARTER) CHANGES ARE VERSUS Q1 2018. Q-O-Q PERCENTAGE FIGURES REFLECT RELATIVE CHANGE; ‘BPS’ (BASIS POINTS) FIGURES REFLECT ABSOLUTE CHANGE. 9

  10. GLOBAL FACEBOOK ACTIVITY FREQUENCIES THE NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK, SPLIT BY GENDER OF USER JUL 2018 TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 10 4 1 8 FEMALE: 1 MALE: 1 FEMALE: 12 MALE: 9 FEMALE: 6 MALE: 3 FEMALE: 1 MALE: 1 FEMALE: 10 MALE: 7 10 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR GLOBAL FACEBOOK USER BASE AGED 18 AND ABOVE.

  11. MONTHLY FACEBOOK POST LIKES BASED ON THE MEDIAN NUMBER OF TIMES THAT THE TYPICAL FACEBOOK USER CLICKS ‘LIKE’ ON A POST EACH MONTH JUL 2018 14 13 13 FEMALE 12 MALE 11 10 10 9 8 7 5 4 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD 11 SOURCE: FACEBOOK, JULY 2018.

  12. COUNTRY RANKING BY POSTS LIKED COUNTRIES WHERE THE TYPICAL FACEBOOK USER CLICKS ‘LIKE’ ON THE GREATEST MEDIAN NUMBER OF POSTS EACH MONTH JUL 2018 # COUNTRY POSTS LIKED COMMENTS SHARES # COUNTRY POSTS LIKED COMMENTS SHARES 24 17 13 2 6 1 01= FAROE ISLANDS 09= KOSOVO 24 17 10 1 6 2 01= ICELAND 09= PARAGUAY 21 17 18 2 9 1 03 GREENLAND 09= CABO VERDE 19 17 10 2 9 1 04= MALTA 09= DENMARK 19 17 8 1 9 2 04= NORWAY 09= GUERNSEY 18 16 4 1 4 2 06= GREECE 17= BULGARIA 18 16 11 2 10 2 06= ISLE OF MAN 17= GIBRALTAR 18 16 8 2 7 1 06= JERSEY 17= IRELAND 17 16 9 2 6 2 09= BRAZIL 17= SAN MARINO 17 16 8 3 4 1 09= COSTA RICA 17= NEPAL 17 16 6 1 6 2 09= CYPRUS 17= ROMANIA 12 SOURCE: FACEBOOK, JULY 2018.

  13. MONTHLY FACEBOOK COMMENTS BASED ON THE MEDIAN NUMBER OF TIMES THAT THE TYPICAL FACEBOOK USER COMMENTS ON A POST EACH MONTH JUL 2018 9 8 8 FEMALE MALE 6 6 5 4 4 3 3 3 2 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD 13 SOURCE: FACEBOOK, JULY 2018.

  14. COUNTRY RANKING BY COMMENTS COUNTRIES WHERE THE TYPICAL FACEBOOK USER MAKES THE GREATEST MEDIAN NUMBER OF COMMENTS EACH MONTH JUL 2018 # COUNTRY POSTS LIKED COMMENTS SHARES # COUNTRY POSTS LIKED COMMENTS SHARES 18 9 21 2 17 2 01 GREENLAND 12= BRAZIL 13 9 24 2 17 1 02 FAROE ISLANDS 12= CABO VERDE 12 9 15 4 17 1 03 PUERTO RICO 12= DENMARK 11 9 18 2 17 2 04= ISLE OF MAN 12= GUERNSEY 11 9 15 1 14 1 04= PALESTINE 12= JORDAN 10 9 24 1 14 1 06= ICELAND 12= AUSTRALIA 10 9 19 2 13 1 06= MALTA 12= AMERICAN SAMOA 10 9 16 2 11 2 06= GIBRALTAR 12= ARUBA 10 8 13 3 19 1 06= US VIRGIN ISLANDS 20= NORWAY 10 8 12 1 18 2 06= PALAU 20= JERSEY 10 8 11 1 17 3 06= ANGOLA 20= COSTA RICA 14 SOURCE: FACEBOOK, JULY 2018.

  15. MONTHLY FACEBOOK AD CLICKS BASED ON THE MEDIAN NUMBER OF TIMES THAT THE TYPICAL FACEBOOK USER CLICKS ON A FACEBOOK ADVERT EACH MONTH JUL 2018 14 14 13 FEMALE MALE 10 9 8 8 7 7 6 6 4 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD 15 SOURCE: FACEBOOK, JULY 2018.

  16. COUNTRY RANKING BY ADVERTS CLICKED COUNTRIES WHERE THE TYPICAL FACEBOOK USER CLICKS ON THE GREATEST MEDIAN NUMBER OF FACEBOOK ADVERTS EACH MONTH JUL 2018 ADS CLICKED (MONTHLY) PAGES LIKED (LIFETIME) ADS CLICKED (MONTHLY) PAGES LIKED (LIFETIME) # COUNTRY # COUNTRY 24 18 2 2 01 FAROE ISLANDS 08= TFYR MACEDONIA 23 17 2 2 02 PUERTO RICO 11= GREENLAND 21 17 2 2 03= ICELAND 11= ARUBA 21 17 2 1 03= CROATIA 11= JERSEY 20 17 3 2 05= MALTA 11= BULGARIA 20 17 2 2 05= KOSOVO 11= IRELAND 19 17 2 2 ISLE OF MAN 11= CYPRUS 07 18 17 2 1 08= GIBRALTAR 11= LITHUANIA 18 16 2 [N/A] 08= BOSNIA & HERZEGOVINA 18= [10 COUNTRIES] 16 SOURCE: FACEBOOK, JULY 2018.

  17. INDIVIDUAL COUNTRY DATA 17

  18. NOTES ON COUNTRY-LEVEL DATA The figures on the remaining slides represent the median number of times that a typical Facebook user aged 18 or over in each country performs each action. Figures for Facebook Page likes represent users’ lifetime actions, while the remaining figures represent actions in the preceding 30 days. All data is sourced from Facebook’s Audience Insights tool. 18

  19. AFGHANISTAN JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 2 10 5 1 6 19 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  20. ALBANIA JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 14 3 1 12 20 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  21. ALGERIA JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 9 4 1 4 21 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  22. AMERICAN SAMOA JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 13 9 1 6 22 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  23. ANDORRA JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 10 3 1 10 23 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  24. ANGOLA JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 11 10 1 1 24 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  25. ANGUILLA JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 12 6 2 10 25 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  26. ANTIGUA & BARBUDA JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 9 5 1 10 26 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  27. ARGENTINA JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 2 13 6 2 11 27 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  28. ARMENIA JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 2 13 2 1 13 28 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  29. ARUBA JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 2 11 9 2 17 29 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  30. AUSTRALIA JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 14 9 1 14 30 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  31. AUSTRIA JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 12 4 1 13 31 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  32. AZERBAIJAN JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 6 1 1 7 32 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  33. THE BAHAMAS JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 9 5 2 10 33 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  34. BAHRAIN JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 7 2 1 9 34 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  35. BANGLADESH JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 13 3 1 5 35 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  36. BARBADOS JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 5 3 1 9 36 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  37. BELARUS JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 2 1 1 4 37 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  38. BELGIUM JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 15 7 2 12 38 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  39. BELIZE JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 13 6 1 11 39 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  40. BENIN JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 3 2 1 2 40 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  41. BERMUDA JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 9 5 1 10 41 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  42. BHUTAN JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 15 5 1 8 42 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  43. BOLIVIA JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 8 4 2 8 43 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  44. BONAIRE, SINT EUSTATIUS & SABA JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 2 12 8 2 14 44 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  45. BOSNIA & HERZEGOVINA JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 2 15 4 1 18 45 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  46. BOTSWANA JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 2 12 8 1 8 46 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  47. BRAZIL JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 2 17 9 2 11 47 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  48. THE BRITISH VIRGIN ISLANDS JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 11 6 2 13 48 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  49. BRUNEI DARUSSALAM JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 1 6 4 1 11 49 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

  50. BULGARIA JUL 2018 THE MEDIAN NUMBER OF TIMES A ‘TYPICAL’ USER PERFORMS EACH ACTIVITY ON FACEBOOK TOTAL NUMBER OF FACEBOOK PAGES LIKED (LIFETIME) POSTS LIKED IN THE PAST 30 DAYS (ALL POST TYPES) COMMENTS MADE IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK POSTS RE- SHARED IN THE PAST 30 DAYS (ALL POST TYPES) FACEBOOK ADS CLICKED IN THE PAST 30 DAYS (ANY CLICK TYPE) 2 16 4 2 17 50 SOURCE: FACEBOOK, JULY 2018. FIGURES REPRESENT MEDIAN VALUES FOR FACEBOOK USERS AGED 18 AND ABOVE.

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