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AI plays a pivotal role in digital marketing by analyzing vast amounts of data to target the right audience, personalize content, and optimize campaigns. Through machine learning algorithms, AI predicts consumer behavior, improving ad targeting and ROI. Chatbots powered by AI enhance customer engagement, providing instant support and driving conversions. Read a blog on the Role of AI in Digital Marketing to explore more about this topic. <br>You can refer to the full blog about Role of AI in Digital Marketing here: https://banyanbrain.com/role-of-ai-in-digital-marketing/
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