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A Brief History of Tag Management at Adobe

<br>A Tag Management System (TMS) allows you to manage the digital analytics tags implemented in a website or app more efficiently. Any web analytics solution must have a dedicated TMS to deal with large-scale implementations.

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A Brief History of Tag Management at Adobe

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  1. A Brief History of Tag Management at Adobe A Tag Management System (TMS) allows you to manage the digital analytics tags implemented in a website or app more efficiently. Any web analytics solution must have a dedicated TMS to deal with large-scale implementations. Now, you all must have heard of the Google Tag Manager. But, have you ever heard of Adobe Tag Manager? You probably didn’t, as it doesn’t exist anymore. Adobe Tag Manager was the first TMS developed by Adobe, however, it failed to live up to the expectation. In 2013, Adobe decided to acquire Search Discovery’s proprietary Satellite TMS and renamed it the Adobe Dynamic Tag Manager (DTM). The DTM was quite promising compared to the Adobe Tag Manager, yet it was struggling to meet the demands of large organizations. Therefore, DTM served more like a makeshift TMS for Adobe, while they worked on developing another new TMS from scratch. Which initially came to be known as Launch, by Adobe and became the new standard for tag management at Adobe. So, what is Adobe Launch? Adobe Launch is the Next-Generation TMS from Adobe. Adobe Launch is more precisely called the Adobe Experience Platform Launch. It is a rule-based system that searches for the user interaction and associated data that meets the criteria of a set rule. When the rule matches it will trigger the implemented tags. Migrating to launch tag manager will grant you many benefits such as, Clean user interface Improved Workflow Speedy performance Simpler user permissions Support for third-party extensions Advanced rule builder Better scalability Easy & quick deployment, etc. • • • • • • • • The old Adobe DTM has been discontinued as of April 2021. Therefore, any services relying on DTM must consider Adobe Launch Migration for uninterrupted service. Contact Devrun for Seamless Migration from Adobe DTM to Launch. We are Adobe experts with years of experience in Adobe Analytics implementations. Our Adobe Analytics specialists completed over 450 Adobe Analytics implementations. We can help you with Adobe Launch Migration or implementation. Contact Us if you are interested in our Adobe Analytics Services or need help with Adobe Launch tag management.

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