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EACD Presentation 2011

EACD presentation held at VII Regional EACD Lisbon Debate, 19th May, at Galp Energia (Sponsor) under the topic "Communication Evalutaion: what's beyond AVE?" in which participated 38 communication professionals

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EACD Presentation 2011

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  1. EACD Presentation 2011 VII Regional EACD Lisbon Debate “ Communication Evaluation: What’s beyond AVE?” 19th May, Lisbon 2011 Sponsored by Galp Energia

  2. Ideas and Aims <ul><li>The European Association of Communication Directors (EACD) seeks to develop common quality standards within the profession by way of training, events, meetings and networking with colleagues from across the EU </li></ul> Ideas and Aims <ul><li>The European Association of Communication Directors (EACD) seeks to develop common quality standards within the profession by way of training, events, meetings and networking with colleagues from across the EU </li></ul>

  3. EACD at a Glance <ul><li>Founded in 06-11- 2006 in Brussels </li></ul><ul><li>1.720 members ( 38 nationalities) from which 34 in Portugal </li></ul><ul><li>Broad range of represented topics/industries </li></ul><ul><li>3 publications: Comunication Director Magazine, European Comunication Monitor, Newsletter + Services Brochures </li></ul><ul><li>EACDnet </li></ul><ul><li>9 Working Groups: CSR, Internal, Transport, Education, Healthcare, Social Media, Evaluation, Financial </li></ul><ul><li>Events </li></ul><ul><ul><li>Regional Debates: 57 events (2009-10) / 2.191 participants </li></ul></ul><ul><ul><ul><li>Lisbon Debates: 7 events / 238 participants </li></ul></ul></ul><ul><ul><li>European Communication Summit, 30-06 / 01-07, Brussels </li></ul></ul><ul><ul><li>European Communication Award </li></ul></ul> EACD at a Glance <ul><li>Founded in 06-11- 2006 in Brussels </li></ul><ul><li>1.720 members ( 38 nationalities) from which 34 in Portugal </li></ul><ul><li>Broad range of represented topics/industries </li></ul><ul><li>3 publications: Comunication Director Magazine, European Comunication Monitor, Newsletter + Services Brochures </li></ul><ul><li>EACDnet </li></ul><ul><li>9 Working Groups: CSR, Internal, Transport, Education, Healthcare, Social Media, Evaluation, Financial </li></ul><ul><li>Events </li></ul><ul><ul><li>Regional Debates: 57 events (2009-10) / 2.191 participants </li></ul></ul><ul><ul><ul><li>Lisbon Debates: 7 events / 238 participants </li></ul></ul></ul><ul><ul><li>European Communication Summit, 30-06 / 01-07, Brussels </li></ul></ul><ul><ul><li>European Communication Award </li></ul></ul>

  4. VII Regional EACD Lisbon Debate “Communication Evaluation: what’s beyond AVE?” REPUTATION QUOCIENT Fombrun, 1996 Corporate Personality Scale Davies et al, 2003 Stakeholder Relationship Index Grunig, 1999 Organizational Trust Index S-Zalabak, 2003 VII Regional EACD Lisbon Debate “Communication Evaluation: what’s beyond AVE?” REPUTATION QUOCIENT Fombrun, 1996 Corporate Personality Scale Davies et al, 2003 Stakeholder Relationship Index Grunig, 1999 Organizational Trust Index S-Zalabak, 2003

  5. VII Regional EACD Lisbon Debate “Communication Evaluation: what’s beyond AVE?” REPUTATION QUOCIENT Fombrun, 1996 Corporate Personality Scale Davies et al, 2003 Stakeholder Relationship Index Grunig, 1999 Organizational Trust Index S-Zalabak, 2003 Perfomance, Leadership, Product / Service, Innovation, Workplace, Citizenship, Governance Relationship Outcomes Multiple Stakeholders: Control mutuality, Trust, Commitment, Satisfaction Concern for Employees, Openness and Honesty, Identification, Reliability, Competence, Perceived Effectiveness, Job Satisfaction Customers and employees: agreeableness, enterprise, competence, chic, ruthlessness, machismo, informality VII Regional EACD Lisbon Debate “Communication Evaluation: what’s beyond AVE?” REPUTATION QUOCIENT Fombrun, 1996 Corporate Personality Scale Davies et al, 2003 Stakeholder Relationship Index Grunig, 1999 Organizational Trust Index S-Zalabak, 2003 Perfomance, Leadership, Product / Service, Innovation, Workplace, Citizenship, Governance Relationship Outcomes Multiple Stakeholders: Control mutuality, Trust, Commitment, Satisfaction Concern for Employees, Openness and Honesty, Identification, Reliability, Competence, Perceived Effectiveness, Job Satisfaction Customers and employees: agreeableness, enterprise, competence, chic, ruthlessness, machismo, informality

  6. Evaluation VII Debate <ul><li>Registrations: 70 </li></ul><ul><li>Attendance: 38 </li></ul><ul><ul><li>Ratio of attendance: 54% </li></ul></ul><ul><ul><li>In-house professionals attendance: 76% </li></ul></ul><ul><li>Overall impression of event: 40% Good and 25% Very Good </li></ul><ul><li>Relevance to professional activity: 40% Very Relevant and 40% Relevant </li></ul><ul><li>Case studies vs Speakers: </li></ul><ul><ul><li>Louis Schorlemer: 50% Good and 35% Very Good </li></ul></ul><ul><ul><li>Tânia Soares: 25% Good </li></ul></ul><ul><ul><li>Philippe Borremans: 40% Good and 40% Very Good </li></ul></ul><ul><ul><li>Paula Nobre: 30% Average </li></ul></ul> Evaluation VII Debate <ul><li>Registrations: 70 </li></ul><ul><li>Attendance: 38 </li></ul><ul><ul><li>Ratio of attendance: 54% </li></ul></ul><ul><ul><li>In-house professionals attendance: 76% </li></ul></ul><ul><li>Overall impression of event: 40% Good and 25% Very Good </li></ul><ul><li>Relevance to professional activity: 40% Very Relevant and 40% Relevant </li></ul><ul><li>Case studies vs Speakers: </li></ul><ul><ul><li>Louis Schorlemer: 50% Good and 35% Very Good </li></ul></ul><ul><ul><li>Tânia Soares: 25% Good </li></ul></ul><ul><ul><li>Philippe Borremans: 40% Good and 40% Very Good </li></ul></ul><ul><ul><li>Paula Nobre: 30% Average </li></ul></ul>

  7. Evaluation VII Debate <ul><li>Level of networking: 30% Good and 30% Poor </li></ul><ul><ul><li>Comments : Less reception/welcome time; Few opportunitites to network and Q&A once there was no break </li></ul></ul><ul><li>Overall organization: 35% Very good and 20% Good </li></ul><ul><ul><li>Comments: Topics on trend and relevant; More interaction from Speakers with audience; More in depth presentations and dynamism from Speakers; Start later </li></ul></ul><ul><li>Would recommend the Regional Debates: 100% Yes </li></ul> Evaluation VII Debate <ul><li>Level of networking: 30% Good and 30% Poor </li></ul><ul><ul><li>Comments : Less reception/welcome time; Few opportunitites to network and Q&A once there was no break </li></ul></ul><ul><li>Overall organization: 35% Very good and 20% Good </li></ul><ul><ul><li>Comments: Topics on trend and relevant; More interaction from Speakers with audience; More in depth presentations and dynamism from Speakers; Start later </li></ul></ul><ul><li>Would recommend the Regional Debates: 100% Yes </li></ul>

  8. Evaluation VII Debate <ul><li>Topics for future: Internal communications and marketing: how do they relate?; Internal communications; Employee branding Tools/Contents; Intranet Strategies; CSR; Brand and Consumer Communications, Innovation and trends; Effective internal communications </li></ul><ul><li>Speakers suggestions: Jim Yelsala, Andre Rabanea </li></ul><ul><li>Other comments: Christmas social event to mix the group and further networking relationships </li></ul> Evaluation VII Debate <ul><li>Topics for future: Internal communications and marketing: how do they relate?; Internal communications; Employee branding Tools/Contents; Intranet Strategies; CSR; Brand and Consumer Communications, Innovation and trends; Effective internal communications </li></ul><ul><li>Speakers suggestions: Jim Yelsala, Andre Rabanea </li></ul><ul><li>Other comments: Christmas social event to mix the group and further networking relationships </li></ul>

  9. Members

  10. . Members <ul><li>Founded 08/11/2006 in Brussels </li></ul><ul><li>by 80 in-house Communication Directors </li></ul><ul><li>Today: 1700 members from which 34 in Portugal and growing… </li></ul><ul><li>38 nationalities </li></ul><ul><li>Broad range of represented topics/industries </li></ul>

  11. . Members

  12. . Publications

  13. . Publications <ul><li>Communication Director magazine </li></ul>

  14. . Publications <ul><li>European Communication Monitor </li></ul>

  15. . Publications <ul><li>EACD Service Brochures </li></ul><ul><li>Next Topics Planned for 2010: </li></ul><ul><li>Copyright across the EU </li></ul><ul><li>CSR </li></ul>

  16. . EACDnet <ul><li>Interactive social network for the European Communications community </li></ul><ul><li>Connect with each other and in groups </li></ul><ul><li>Share knowledge and events </li></ul><ul><li>Access personalised editorial content </li></ul>

  17. . EACDnet <ul><li>Communicate with people working in specific fields of interest </li></ul><ul><li>Get up to date information about any communications issue </li></ul><ul><li>Chat with colleagues from across Europe </li></ul><ul><li>Post your professional experiences and read others' </li></ul>

  18. . <ul><li>Regional Activities </li></ul>

  19. . Regional Coordinators

  20. . Regional Coordinators <ul><li>August/September 2008: </li></ul><ul><li>Regional Coordinators introduced, today 33 across Europe </li></ul><ul><li>Provide direct access to PR expertise in all European countries </li></ul><ul><li>Act as the first point of contact for regional EACD members, represent the EACD in their country </li></ul>

  21. . <ul><li>In 2009: 27 events / 856 participants </li></ul><ul><li>In 2010: 30 events / 1.335 participants </li></ul><ul><li>From which in Portugal 2008-2010: 6 events / 200 participants </li></ul><ul><li>Cross-cultural events </li></ul><ul><li>Panel Discussions </li></ul><ul><li>Best case presentations </li></ul><ul><li>Round table discussions </li></ul><ul><li>Networking </li></ul>Regional Debates

  22. . Working Groups

  23. . 9 Working Groups <ul><ul><ul><li>CSR </li></ul></ul></ul><ul><ul><ul><li>(Coordinator:Yannis Freris, Gefyra S.A) </li></ul></ul></ul><ul><ul><ul><li>Evaluation </li></ul></ul></ul><ul><ul><ul><li>(Coordinator: Louis de Schorlemer, Gallup Organisation Europe) </li></ul></ul></ul><ul><ul><ul><li>European Institution (Coordinator: Helmut Weixler, The Greens in the European Parliament) </li></ul></ul></ul><ul><ul><ul><li>Finance & Insurance (Coordinator: Miriam Roemers, European Association of Public Banks) </li></ul></ul></ul>On specific industries/institutions

  24. . 9 Working Groups <ul><li>Health </li></ul><ul><li>(Coordinator: Josep Catllà, Sanofi-aventi s) </li></ul>Risk and Crisis Communications (Coordinator: Philip Springuel , European Food Information Council) <ul><li>Internal </li></ul><ul><li>(Coordinator: Stacey Minton, Merck Serono) </li></ul><ul><li>Internal </li></ul><ul><li>(Coordinator: Job van Harmelen, </li></ul><ul><li>TNT N.V.) </li></ul>

  25. . 9 Working Groups <ul><li>Transport </li></ul><ul><li>(Coordinator: Max Obenaus, UNIFE – The Association of the European Rail Industry) </li></ul>Social Media (Coordinator: Philippe Borremans, Van Marcke Group)

  26. . Events

  27. . European Communication Summit <ul><li>June, 30 th – July 1 st 2011, Brussels </li></ul><ul><li>The Square </li></ul><ul><li>500 communication professionals from all over Europe </li></ul><ul><li>60 high-ranking speakers on 25 keynotes, best cases and panels </li></ul>

  28. . European Communication Award <ul><li>June 30 th 2011, Brussels </li></ul><ul><li>Awarded for outstanding European communications </li></ul><ul><li>Representatives from communications, the media and politics </li></ul>

  29. . EACD Anniversary Reception <ul><li>November 17th 2011 </li></ul><ul><li>Working Group meetings </li></ul><ul><li>Panel Discussion on an issue of contemporary communications importance </li></ul><ul><li>Drinks reception </li></ul>

  30. . International Networks <ul><li>African Association of Communication Directors </li></ul><ul><li>The EACD has supported the foundation of the AACD </li></ul><ul><li>Foundation: February 26 th at the Nelson Mandela Foundation in Johannesburg, South Africa </li></ul><ul><li>80 Founding members </li></ul>

  31. . Thank you for your attention! For further information, please visit: www.eacd-online.eu Regional Coordinator for Portugal [email_address]

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