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How to build, manage and operate a successful SaaS business

How to build, manage and operate a successful SaaS business

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How to build, manage and operate a successful SaaS business

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  1. Part 1 Ingredients of SaaS 21-Nov-2013 How to build, manage and operate a successful SaaS business? 10-Sep-2014 Webinar Series on Recipe For a Successful SaaS Company www.techcello.com

  2. Housekeeping Instructions • All phones are set to mute. If you have any questions, please type them in the Chat window located beside the presentation panel. • We have already received several questions from the registrants, which will be answered by the speakers during the Q & A session. • We will continue to collect more questions during the session as we receive and will try to answer them during today’s session. • In case if you do not receive answers to your question today, you will certainly receive answers via email shortly. • Thanks for your participation and enjoy the session! Building SaaS. Made Easy

  3. About Techcello • Cloud Ready, SaaS/Multi-Tenant SaaS Application Development Framework • Provides end-end SaaS Lifecycle Management Solution • Redefines the way SaaS products are built and managed • Saves anywhere between 30%-50% of time and cost Building SaaS. Made Easy

  4. Speaker Profiles • Sales development and channel executive with business leadership experience and over 16+ years in the IT industry. • Key experience includes channel and territory sales development, channel demand generation, IT distribution management, alliance partner relationship management and client engagements. • An ardent cloud enthusiast and a prolific speaker at NASSCOM & Cloud Connect Events • 15+ years of software development experience, he is instrumental in defining CelloSaaS framework • Enables Enterprises and ISVs to define their cloud strategy Building SaaS. Made Easy

  5. Understanding SaaS Lifecycle Building SaaS. Made Easy

  6. What do SaaS ISVs need? • Robust SaaS Architecture that is scalable and secure • SaaS building blocks that can reduce significant effort • Engineering components to simplify coding • Tools to improve developer’s productivity Engineering Team Building SaaS. Made Easy

  7. What do SaaS ISVs need? • Provide innovative subscription and pricing models • Error free and efficient mechanism to generate invoices • Collect/track payments on time • Increase product adoption • Customer Analytics Management Team Building SaaS. Made Easy

  8. What do SaaS ISVs need? • Quick and cost effective way to roll-out new customers • Setup, configure and manage tenants • Solution to handle increasing number of product support tickets • Monitor the product to take proactive steps Support Team Building SaaS. Made Easy

  9. Business What do SaaS ISVs need? Business Management Capabilities to handle subscription, pricing, billing, recurring invoices, etc. Your Product Engineering Operational Customer service capabilities like tenant provisioning, audits, etc. to meet your SLA requirements. Engineering components like security, configurability, workflow engines. Building SaaS. Made Easy

  10. SaaS Maturity Models 01 02 Hosted/Single Tenant Model Tenant 01 Instance 01 Instance Instance 01 Tenant 01 Tenant 01 Instance 01 Tenant 02 Instance Tenant 02 Instance Instance 02 Instance 02 Instance 02 Tenant 02 Tenant 03 Instance Tenant 03 Tenant 03 Instance 03 Instance 03 Instance 03 03 04 Tenant Load Balancer Multi-Tenant Model Building SaaS. Made Easy

  11. Minimal Multi-Tenancy Low High SaaS Maturity Models Multi-Tenant with limited scalability and configurability Virtualization Engineering Complexity Operational Cost Delivery Model for Legacy Apps Unlimited scalability at all layers Matured Multi-Tenancy Dedicated instances for each customer On-Premise Hosted Model High Low Perpetual Licensing Model Time to Market Building SaaS. Made Easy

  12. LoadBalancedApp Servers Database Multi-Tenancy Approaches User Load Option to provide dedicated databases for selective tenants Group #1 Any logical grouping like , Modules, Geography, Customer Size, Etc. Tenant A Dedicated DB Tenant 1 to x Tenant x+1 to y Tenant x+1 to z Group #2 Tenant B Dedicated DB Tenant 1 to x Tenant x+1 to y Tenant x+1 to z Building SaaS. Made Easy

  13. SaaS Building Blocks Building SaaS. Made Easy

  14. SaaS Building Blocks Building SaaS. Made Easy

  15. Product Dashboard Building SaaS. Made Easy

  16. Billing Dashboard Building SaaS. Made Easy

  17. Performance Profiler Building SaaS. Made Easy

  18. Application Monitoring Building SaaS. Made Easy

  19. Database Statistics Building SaaS. Made Easy

  20. Techcello – One Stop Solution Building SaaS. Made Easy

  21. Techcello - Plug & Play Integration Building SaaS. Made Easy

  22. Typical Deployment in AWS Building SaaS. Made Easy

  23. How it helps? Powers you with executive dashboards and monetization tools to control the business aspects of your product. Building SaaS. Made Easy

  24. Industry Recognition For Techcello "The Techcello approach is likely to be ideal for companies - especially independent software vendors - that need to get to market relatively quickly with a multitenant SaaS solution and would like a substantial shortcut while avoiding lock-in to a proprietary application platform as a service (aPaaS)” - Gartner Research Powers you with executive dashboards and monetization tools to control the business aspects of your product. Building SaaS. Made Easy

  25. Code - Driven CAP Industry Recognition For Techcello Focused on deployment agility Bring your own code Lower abstraction level Little support for code deployment technology Specific support for certain programming languages and frameworks Offer portability and strategic safety Powers you with executive dashboards and monetization tools to control the business aspects of your product. Building SaaS. Made Easy

  26. Amazon Web Services

  27. Broad and deep services to support any cloud workload Enterprise Applications Virtual Desktops Collaboration and Sharing Queuing Containers Hadoop Identity Relational Analytics App Services Deployment & Management Mobile Services Databases Orchestration Dev/ops Tools Real-time PlatformServices Sync App Streaming No SQL Resource Templates Data Warehouse Mobile Analytics Transcoding Usage Tracking Caching Email Data Workflows Notifications Monitoring and Logs Search Compute (VMs, Auto-scaling and Load Balancing) Storage (Object, Block and Archive) Security & Access Control Networking Foundation Services Regions Availability Zones CDN and Points of Presence Infrastructure

  28. +280 AWS Rapid Pace of Innovation • Since inception AWS has: • Released 896 new services and features • Introduced over 35 major new services • Announced 44 price reductions +159 +82 +61 +239 Amazon Elastic Transcoder AWS Storage Gateway Amazon SES AWS OpsWorks +48 Amazon Dynamo DB AWS Elastic Beanstalk Amazon Cognito Amazon CloudHSM Amazon Mobile Analytics Amazon CloudSearch AWS CloudFormation Amazon AppStream +24 Amazon Zocalo Elastic Load Balancing Amazon SNS Amazon SWF Amazon CloudTrail Amazon ElastiCache Amazon Glacier AWS Identity &Access Management Auto Scaling Amazon Redshift Amazon EBS AWS Direct Connect Amazon WorkSpaces Amazon VPC AWS Data Pipeline Amazon CloudFront Amazon RDS Amazon Route 53 GovCloud Amazon Kinesis 2014 2010 2012 2009 2011 2008 2013 *as of July 12, 2014

  29. Infor is disrupting business applications with AWS Infor has architected its next-generation SaaS ERP application suite on AWS to serve over 70,000 users across 12 distinct verticalsin 164 countries. Customers in traditional industries like financial services and manufacturing were asking for continuous innovation and fast provisioning. Every dollar has to mean something for us… We want to build great applications, not datacenters. Charles Phillips CEO

  30. “AWS is the overwhelming market share leader, withmore than five times the compute capacity in use than the aggregate total of the other fourteen providers.” Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

  31. Trusted by Enterprises Around the World

  32. Partners and Partner Competency

  33. Contact Us anujjosh@amazon.com janaki.j@techcello.com • Web : http://www.techcello.com • General Enquiry : info@techcello.com • Support Enquiry : support@techcello.com • Sales Queries: sales@techcello.com Building SaaS. Made Easy

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