Introduction of Social Dynamic CRM

1. Introduction of Social Dynamic CRM Social CRM software is described as any Microsoft CRM system having the social media features. The utility of systems, however, is largely influenced by the depth and breadth of social integration. In other words, simply linking social media data to account profiles is much less useful than a system that incorporates social analytics and social selling features. Sometimes CRM systems have largely been sufficient for a business, but the increasing trend of social media has been effected this structure and given new power to customers. Business is taking notice of this change, and most have adopted their own social media strategies, if not specific social management solutions. But social CRMis not about to present on social sites; it is a collection of sales, marketing, and service with the rich conversation and data through comments, statuses, shares, tweets, and likes at an innumerable rate. It’s about bringing business tothe customer. Dynamic Group is one the best MS CRM Software Provider in India. Best Social CRM Products and Features: There are a few types of social CRM software package. Social CRM is the best solution for your business that provides the integration between social media activities and your teams’ existing back end systems. Common Features:

2. Just like any other software, features of social CRM vary from one vendor to another, having the range from simple social profile access to sophisticated analytics and social media monitoring capabilities. Here are some of the most common features of a social CRM solution: Enhanced customer profiles: Agents of social CRM can use data from various social media accounts to build understanding of customers. Such Social CRM gives a 360-degree view of each customer’s needs and interests resulted in more targeted marketing efforts, better product suggestions, and less redundant issue resolution. Social listening: Social listening could be used to identify brand mentions and customer trends by monitoring comments, posts, hash tags, etc. Listening can be used to find out what your customers are interested in, what troubles them with your brand, when they’re having issues with a product or service, who your biggest influencers are, or even to point out sales opportunities. Sentiment Analysis: Sentiment analysis of Social CRMs use “natural language is processing” to identify emotions and attitudes your customers express on social media. Social selling: Social connections aren’t always effective, since not everyone who posts about a product is ready to buy. Social selling tools can help you pinpoint prospects that are closest to making a decision, and discover recurring signals so your efforts aren’t wasted. Social marketing: Marketers can use innumerable ways social CRMs, from lead generation to content management and marketing analytics. Maybe it’s too early to sell to a social prospect, but you know they’re interested—they just need the right information, the right push.