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COASTAL NORTHWEST FLORIDA

COASTAL NORTHWEST FLORIDA OPPORTUNITIES & CHALLENGES October, 2008 permar inc. Research approaches Real estate advisory firm Site inspection Developers, partners Demand & supply analysis Residential, recreational, resort communities Economics, demographics

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COASTAL NORTHWEST FLORIDA

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  1. COASTAL NORTHWEST FLORIDA OPPORTUNITIES & CHALLENGES October, 2008 permar inc.

  2. Research approaches Real estate advisory firm Site inspection Developers, partners Demand & supply analysis Residential, recreational, resort communities Economics, demographics Founded in 1985, based in Charleston, SC Psychographics Research-based services Market analysis Phasing strategies Product & amenity programming Concept & product testing Cash flow analysis Input to regional planning & land value enhancement Consumer research Personal interviews Focus groups Surveys ABOUT PERMAR INC Background Some of our clients Crescent Resources The St. Joe Company Kiawah Dev Partners Lowe Enterprises Daniel Island Dev Chaffin Light Associates MeadWestvaco Foley Timber Terrapointe Services Reynolds Plantation october 2008

  3. OPPORTUNITIES & CHALLENGES – LOOKING BACK Evaluating coastal NW Florida For new, significant economic/real estate development opportunities + + Very Good + Good O Neutral X Poor I Improvement october 2008

  4. OPPORTUNITIES & CHALLENGES – LOOKING BACK Evaluating coastal NW Florida As destination for higher end vacation travelers + + Very Good + Good O Neutral X Poor I Improvement october 2008

  5. OPPORTUNITIES & CHALLENGES – TODAY Evaluating coastal NW Florida For new, significant economic/real estate development opportunities + + Very Good + Good O Neutral X Poor I Improvement october 2008

  6. OPPORTUNITIES & CHALLENGES – TODAY Evaluating coastal NW Florida As destination for higher end vacation travelers + + Very Good + Good O Neutral X Poor I Improvement october 2008

  7. OPPORTUNITIES & CHALLENGES – TRENDS Opportunities to play into positive demographic & social trends * SRI/VALS october 2008

  8. TRENDS - GROWTH Long term migration pattern to Florida expected to continue But NW Florida not receiving much of this growth Population Growth by County 2005-2020 Opportunity to employ “market taker” strategies october 2008

  9. TRENDS – GENERATIONS Boomers & Gen Y will dominate over next 15 years • Affinity groups over age groups • Increased inter-generational interaction october 2008

  10. TRENDS – VACATIONING Beautiful scenery continues to be #1 vacation attribute Florida is preferred domestic destination * Over past several years Source: National Leisure Travel Monitor, YPB&R/Yankelovich, Inc. 2008. Staying relevant by understanding changing visitor wants & needs is imperative october 2008

  11. TRENDS - GREEN Darker shades of “green” over time Places using “smart growth” principles will enjoy competitive edge Create a shared, regional vision for the future …and stick to it october 2008

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