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Branded Content & Transmedia Storytelling

Presentation of my class about Branded Content and Transmedia Storytelling at INESDI Digital Business School. (2015-04-21)

Imastranger
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Branded Content & Transmedia Storytelling

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  1. Branded Content & Transmedia Storytelling 1Técnico  en  Community  Management  y  Redes  Sociales   ©  inesdi  2010  ©  Nombre  Apellido           Posgrado en Branded Content Módulo 3: “UNIVERSOS DE MARCA” Impartido por Montecarlo - @Imastranger 1 Convocatoria: Noviembre 2014 – Mayo 2015 Rambla de Catalunya, nº33- 08007 Barcelona Nicolás Copérnico, 8 – 46980 Valencia Velázquez, 57 – 28001 Madrid

  2. brand universes - montecarlo @Imastranger 2

  3. Contents 1.- narrative worlds 2.- UX 3.- brand building 3 Contents 1.- narrative worlds 2.- UX 3.- brand building 3

  4. - 1 - narrative worlds 4

  5. 1.1 what is a story? 5

  6. 1.2 narrator and pov 6

  7. 1.3 from plot to sense making 7

  8. 1.4 multilevel storytelling 8

  9. 1.5 immersion is the word 9

  10. . 1.6 when the world exploded 10

  11. . 1.7 transmedia architecture 11

  12. . 1.8 from story to play 12

  13. . 1.9 rabbit holes and easter eggs 13

  14. . 1.10 find your tribe and celebrate it 14

  15. . - 2 – user experience 15

  16. . 2.1 telling tales in a multiplatform world 16

  17. . 2.2 storytelling as a process 17

  18. . 2.3 first, and last and always 18

  19. . 2.4 show, no tell (and make me feel it) 19

  20. . 2.5 six senses, one purpose 20

  21. . 2.6 ar: on-off, in-out and everywhere else 21

  22. . 2.7 control, decontrol, self control 22

  23. . 2.8 collective intelligence 23

  24. . 2.9 the un-comfort zone 24

  25. . 2.10 avatars and memories 25

  26. . - 3 – brand building 26

  27. . 3.1 brand: a definition 27

  28. . 3.2 brand universe 28

  29. . 3.3 eco-systems 29

  30. . 3.4 history 30

  31. . 3.5 dynamics 31

  32. . 3.6 communication 32

  33. . 3.7 flirt versus commitment 33

  34. . 3.8 you are as good as your public is 34

  35. . 3.9 brand(ed) content 35

  36. . 3.10 parallel worlds 36

  37. . thank you! @Imastranger www.imastrangerheremyself.com Rambla de Catalunya, nº 33– 08007 Barcelona Velázquez, 57 – 28001 Madrid Nicolás Copérnico, 8 – 46980 Valencia 902 501 603 info@inesdi.com www.inesdi.com @InstitutoInesdi

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