Women Entrepreneurs 2020

1. WOMEN ENTREPRENEURS 2020

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4. T he conventional stereotypical comments have always been a part and parcel in the lives of every Indian woman professional. Our so-called traditional mindsets have always been at the forefront in ‘curtailing’ the freedom of education, speech, and opportunities for women who aspire to fly high. The Indian corporate fraternity is not only accepting this change, but is also acknowledging and celebrating the advent of female business leaders in taking the charge at every step. Countless women have already donned the cap of being the ‘C’ level professionals, but we at Insights Success believe that this is just the beginning of a new era. business fraternity in the best possible way. Uncovering the insightful journey of these leaders, we commence with Ashima Obhan, Partner from Obhan & Associates. Ashima sums up her professional journey as exciting and deeply enriching – at times more exciting than Today, we take huge pride in recognizing the enormous efforts of women leaders who are the trendsetters in leading revolutions in India. Now, as the torch passes to the next generation, we expect a lot more than what has been achieved so far! However, the turning point that saw an end to this practice was Globalization. It came as a boon for Indian woman as it was ‘the’ dominant force that opened the flood-gates for a revolution that created space for equal opportunities in all walks of life. Today, we take huge pride in recognizing the enormous efforts of women leaders who are the trendsetters in leading revolutions in India. Now, as the torch passes to the next generation, we expect a lot more than what has been achieved so far! To honor the contributions of these women leaders, we bring you the special edition –“The 10 Powerful Women Business Leaders”. This issue encompasses a few among the exceptional players who have mastered leadership skills and are shaping the Breaking the shackles of jobs like HR professionals, secretaries, and supportive roles, women are now the torch-bearers of the new-age business world. Today, women are marching ahead and making in-roads to careers that we all have just dreamt of! To honor the contributions of these women leaders, we bring you the special edition –“The 10 Powerful Women Business Leaders”. This issue encompasses a few among the exceptional players who have mastered leadership skills and are shaping the

5. Editor-in-Chief Pooja M. Bansal Managing Editor Devasish Kanojiya Darshan, Rahul Executive Editor Art & Design Head Amol Kamble Associate Designer Poonam Mahajan Art & Picture Editor Sapana Shinde Co-designer Shweta Ambilwade Sr. Business Development Manager Megha Mishra Business Development Manager Nandan Deshpande Sr. Business Development Executive Pravin Yalameli Technical Head Pratiksha Patil Technical Specialist Amar Sawant Digital Marketing Manager Prashant Chevale SME-SMO Executives Uma, Atul Circulation Manager Tanaji sales@insightssuccess.com January, 2020 Corporate Ofces: Insights Success Media and Technology Pvt. Ltd. Off. No. 22, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Cover Price : RS. 150/- https://twitter.com/insightssuccess Follow us on : www.facebook.com/insightssuccess/ Copyright © 2019 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. RNI NUMBER: MAHENG/2018/75953

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8. Articles 68 Inner Power Tips to Maintain a Healthy Work-Life Balance, for Women, by a Woman CONTENTS 98 Personifying Inspiration Women Entrepreneurs and their Stories of Perseverance and Excellence

9. Akta Sehgal Malhotra Founder & Principal Advisor, Manas Management Advisors 22 Anisha Singh Motwani CEO and Founder, Q.E.D (Quite Easily Done) 23 Anjali Tripathi Founding Member, Lex Jura Law Journal 24 Ankita Goyal Founder and CEO, Ancourage 25

10. Anupama and Janani Founders, Paper Paints and Poetry26 Arti Sudhir Nair Founder and Director, Archiipedia 27 Banu Priya Subramani Author, Public Speaker 28 Bharathi Bhaskaran Founder and CEO, PXIA 29

11. CA Vandana Dodhia Founder and Partner, Vandana V. Dodhia & Co. 32 Chitra Balasubramaniam Author and Founder, Tres'chic Academe 33 Deepthi Awasthi Sharma Vice President – Revenue and Growth, Gohoardings.com 34 Devika Ghogare Founder, Cookie Bites by Durva Gruha Udyog 35

12. Dhwani Jain President, SRPM 36 Dipti Verma Director, Pulizia Industries 38 Divya Doraiswamy Founder, Gurukulam 39 Dr. Hasini Yadav Director and CEO, New MumzHub and Mathrusakhi Foundation40

13. Dr. Latha Krishna Event Producer and Manager, Iris Glam and Iris Events 41 Dr. Pradnya Dole Founder and Gynecologist, Aayu Saar Women Wellness 44 Ginee Wadhawan Founder, Daughters are Blessings Foundation & Happy events 45 Genslin Vinodh Founder, Farm to Home 46

14. Gouree Manjarekar Co-founder and CEO, Pankh Handicrafts 48 Jaipreet Kaur Lall Founder, HOURI 49 Juhi Garg Co-founder, ED Times 50 Jyoti Chouhan Patent, Design/Copyrights & Trademark Consultant and IPR Mentor at Startup India51

15. Kesha Nanavati Owner, Sohgaad. The Gifting Brand 54 Madhura Dixit Keskar YouTuber at Madhura's EVA. 55 Maithillee Zaveri Artist 56 Mamta Negi CEO, NutriMunchy Pradarbha Pvt Limited 57

16. Manisha Bhati CEO and Co-founder, Dreamhunt India 58 Neha Mishra 59 Founder and Communications Coach, Neha Talks Niki Shah 60 Chartered Accountant, Partner at SN & Co. Nikita Shah Founer, CAKéify 61

17. Payal Rastogi Founder and Principal Consultant, Carbonfixers 64 Prajyoti Chetan Patil Owner and Content Creator, UVA Studios s 65 Rakhi Ghosh Founder and Director, Uqrious Academy 66 Ranjeeta Ashesh Founder, Kshitij...where dreams meet reality 67

18. Rashida Dairywala Co-founder and CEO, OTFCoder 72 Raveena Sirohia Founder and Director, Poetic Spaces 73 Ridhima Batra CEO, Global Council 74 Rishika Inamdar Founder, OfficeCraft Virtual Assistant75

19. Sahiba Singh Dhupar Communication Skills Trainer, Image Consultant and Etiquette Coach 78 Sejal Ray Founder and Social Entrepreneur, Taare Zameen Par 79 Shabia Ravi Walia Founder and Owner, Wild Earth 80 Shampa Saha Founder & CEO, Augment Advertising 81

20. Sheetal Arora Co-founder and CEO, SportsThat 82 Shruti Agrawal Chief Strategy Officer, Innovative Cancer Care and Rehabilitation 83 Sherene Aftab Founder, CEO, Chief Counsellor and Trainer at SereneHour86 Sonali Chopra Founder and Principal Designer, SI Concepts (OPC) Pvt. Ltd.88

21. Sweta Sureka Transformational Life Coach, Author 89 Thaarika S Founder, 90 The Liquid Pearl Breast Milk Jewellery India Trishla Challani Founder and Creative Designer, Pinearts Interior Studio 91 Urvashi Vats Founder, Kasturi Life Coaching Services 94

22. Usha Sahoo Founder, Yeh China Education Pvt. Ltd.95 Vidita Kamat Owner, Mezclaa 96 Yogita M. Deshpande Co-founder, Yungmind Design LLP 97

24. WO EN ENTREPRENEURS 2020 M AKTA SEHGAL MALHOTRA - Founder & Principal Advisor, Manas Management Advisors finances better, we would be able to redefine ourselves 3. What services does your company provides? Manas Management advisor, is involved in Distribution of financial products like Mutual funds, Fixed Income Products, Risk cover and Financial Literacy mentoring programs. 1. What is your philosophy of efficient leadership in a corporate setting? We offer two such Programs 1. Wo – Mentoring on Money Matters 2. Fin – Mentoring on Money Matters Our endeavor is to make as many women financially competent to be able to manage their own investments and break the myth – that investment is a mans world What makes a great leader or philosophy of efficient leadership? There isn’t one simple answer to that question, as there’s so much that goes into effective or efficient leadership. My philosophy of efficient leadership is: External: 1.Trust your team 2 Empathy towards the team 3.Grow with them 4. Inclusive growth 4. What are your organization’s vision and core values? Our Vision is – To demystify that financial services are only for the elite and the wealth - Small is beautiful and to empower the youth and women to take their Investment decisions Our core values are Partnership – Your goal is our goal Friendship – Help you assess your priorities and adjust your strategy accordingly Client Centric Integrity Internal: 1. Admit your mistakes, call a spade is a spade 2. Lead by examples 3. Be passionate 4. Take initiative and be creative 5. Strong integrity 6. Panache 2. Given the chance, how would you redefine woman entrepreneurship? 5. What would you choose between following your passion and being practical? Why? Women, i feel do a great job as entrepreneurs, as they are extremely good in strategy, management and counseling. They are multi-tasking and competent in many areas due to their Home management skills. One area that i would focus on is the Financial empowerment of women and exclusive networking of women to be able to take their entrepreneurship to the next level. The day we make our business successful and at the same time manage our I would choose to follow my passion. Passion is a feeling of intense enthusiasm towards or compelling desire for someone or something. In the process of following my passion i would be practical so that i am not whimsical and pursue my passion the right way. I am fortunate to dovetail my passion and source of income and hence i am a blend of both. Its the passion that drives me to achieve the goal with Panache and use the most pragmatic ways thru my journey 22 January 2020|

25. Anisha Singh Motwani - CEO and Founder, Q.E.D (Quite Easily Done) WOMEN ENTREPRENEURS 2020 3. What are the services/solutions/products that your company provides? 1. What is your philosophy of efficient leadership in a corporate setting? Quite Easily Done (Q.E.D) offers end-to-end digital marketing services that include content strategy and execution, brand consultancy, websites and applications, search engine optimization, video production, influencer outreach, customer relationship management, online reputation management and much more. Efficient leadership is all about empowering and motivating your team. For me personally, I have been blessed to have had seniors who empowered me to take my own decisions at work, applaud me when I did well and help me cover up when I made a wrong decision. So when I started my own company I followed the same principle. A true leader constantly educates, guides and shares the knowledge and learning that she receives with her team. That for me, is the most efficient leadership strategy. 4. What are your organization’s vision and core values? Vision – To effectively create brand stories online Core Values – To maintain a healthy work life balance and personal growth for every employee. Believe in doing what is best for the client and their strategy. 2. Given the chance, how would you redefine woman entrepreneurship? 5. What would you choose between following your passion and being practical? Why? I wouldn’t. I’m a strong believer that whatever happens and however it happens, happens for a reason. I love the way women have fought against all odds and achieved victories and how today, we have so many more woman entrepreneurs than we’ve ever had. The spirit to fight is what has contributed to so many successful woman entrepreneurs and I think the movement and space they occupy today is beautiful. So I would leave that untouched. I would say follow your passion, but you also need to make a living so if your passion will not be able to do that in the long run then I would advise to be practical but never forget your passion. Some time in the day or week must be spent on pursuing your passion and what you love. I am lucky to be following both currently. 23 January 2020|

26. WO EN ENTREPRENEURS 2020 M 1. What is your philosophy of efficient leadership in a corporate setting? In a corporate setting, an efficient leader is one who is aware of the needs and wishes of the people working with him/her. He/she shouldn’t consider anyone below him/her and should always foster team spirit. It should be his/her duty to own up for the company affairs and praise everyone for their good work. A good leader should be a friend of the employees, who knows how to mix positive and negative methods of incentives so that the company runs smoothly. 2. Given the chance, how would you redefine woman entrepreneurship? Women are those who are experts in handling and management. Working women ensure that they are able to maintain balance between work and home and housewives are no less, they ensure that the house is managed perfectly, which isn’t a small task. T ripathi - Founding Member, Lex Jura Law Journal Women entrepreneurs are the perfect employees as well as bosses. They know exactly what to do when. She knows how to make things work and how to make people work, she’s empathetic as well as strong making her an expert entrepreneur. 3. Tell us more about Lex Jura Law Journal. My company works as a publishing company. It is a law journal established by a partnership firm Vidhivyedetta, of which I am partner. Being a law student, I felt the need of a change in legal publishing and thus I strive to make an umbrella portal for most of the legal and informatics need of a lawyer and a law student. Anjali 4. What are your organization’s vision and core values? My organization values the struggle and strength of the members of the company. The organization and its members believe in staying like a family and we ensure that come what may, the company is the top priority. The vision of our organization is to spread legal awareness and ensure that we are above the cut, making the access to publishing facilities easy for law students. 5. What would you choose between following your passion and being practical? Why? Following my passion sounds very lucrative and trust me, being a part time blogger, I am living my dream. However, being practical doesn’t sound very good but it’s the need of every business enterprise. Rather than choosing any one of them, I’ll make the best efforts to make a blend of the two and ensure that I pursue my passion in a practical manner and that’s exactly what I'm doing with Lex Jura Law Journal. 24 January 2020|

27. WO EN ENTREPRENEURS 2020 M ANKITA GOYAL use. Provide checklist on customized basis 7.Converting leads into customers. 4. What are your organization’s vision and core values? Our Vision- To increase innovative use of digital marketing, Built a better brand, from startup to a brand. Help clients create meaningful relationships with their audience through connected digital experiences. Not to forget provide customer satisfaction to their clients too. - Founder and CEO, Ancourage Core values- To support customers, our people Stable working culture, sharing opinions .promoting humanity which gives mental satisfaction too. Motivating the work force. Personalized service for clients, working with coordination of their vision. women will not be treated as women, but as I quote again “we will have a great future will some great people.” Given value to all, or say less crime, no special ladies quota, equal respect to women players too. If we talk justice, a world beyond crime, and injustice and men i.e. safety, justice and human (men and women). We are in the race of savings environment, animals that is excellent but don't forget women. For now many women need HELP. I see a future of equal talent if women treated equal, where women will not be and issue but power, and its the crime which is the issue. Hope to see a day in gen next may be women and help will be history. Only talent will be talk. 1. What is your philosophy of efficient leadership in a corporate setting? My view on Leading people not just letting the people under you to work on their own and ask make sure you do that. But train them to make it easy for them so with a set of predefined template to make it easy for all. leading in a friendly way to make people discover themselves. A very common question in corporates, “PS: Can u do this for me make Sure its on time and no mistakes thanks.” Well every task has a, set of steps, like launching a product, writing a post sending a party mail etc. So we prepare a to-do list of all points under it, whether 5, 50 or15, your employee can just tick and do all the steps it will reduce errors better work. The dig. Is a presentation that we do conduct. 5. What would you choose between following your passion and being practical? Why? Its about my real life experience I have a Passion of creativity of painting in writing so I learnt and its fashion designing for many years. Being practical I didn’t knew how to stitch clothes I was only good at designing so I I discovered something new to continue my passion of creativity and Discover digital marketing now I am able to complete my passion of reading writing as well as creativity. what little I know today because is because I followed my passion to bring into real existence. i.e. to be practical. I’m passionate about my work, a dreamer and be happy share the same spirit with other too. 3. What are the services/solutions/products that your company provides? I’m a digital marketer, and promote start ups. Founder and CEO of Ancourage my Co. 2. Given the chance, how would you redefine woman entrepreneurship? Women entrepreneurship its increasing but still not promoted. I think we need entrepreneur not a men or women. so basically gender equality. And more skilled people., Celebrate, and respect women. Goal for this year safe environment at home and work for women. Lot of people see women as future, that is great. Life is short we are passionate about many things in some we can join hands to the practical accept as well. Knowledge give light to your passion I say. I am also passionate for women justice, so running a Facebook group – Women Crime N Justice. To spread awareness and real help. Passion for me is to do it. What you do is practical. 1.Supporting startups by providing authentic content and post 2.Helping find them their niche area, customer and run adds 3.Make special add, podcast, video, musical post for them. 4 Writing blogs, blog post for them. 5.Working on website maintenance. 6 Sharing new tools and training them to But the journey will be successful when 25 January 2020|

28. WO EN ENTREPRENEURS 2020 M 1. What is your philosophy of efficient leadership in a corporate setting? I believe an effective leader should lead by example. Fostering an environment which inspires trust, confidence and respect towards the management, a feeling of connectedness, is key to employee retention. I would feel recognizing the right fit/skill for the right job and creating an equal opportunity environment, is key for progress of the company. Integrity in action and approach is vital to retain client respect and confidence in the leadership. 2. Given the chance, how would you redefine woman entrepreneurship? Social conditioning and biases against women in entrepreneurship have to change. A woman’s natural intuition, care-taking managerial skills and ability to wear many hats at the same time can be an asset to any business..We need women entrepreneurs to be role models, dispelling myths and stereotypes. As a woman I would like to be that woman who helps and mentors other women ,and helps others pursue their dreams and passions. Arti Sudhir 3. What is Archiipedia all about? Archiipedia Pvt Ltd owns and operates the online platform archiipedia.com “Archiipedia –connect to create” is an award winning, first of its kind, online listing and advertising platform, for architects, interior designers, professionals, vendors and clients of building construction industry. Archiipedia promotes listed professionals and vendors and takes care of their digital marketing needs. Advertisements can be placed on archiipedia’s homepage, and so also product videos and services - Founder and Director, Archiipedia 4. What are your organization’s vision and core values? Archiipedia’s vision is to one day provide a web-presence for every small or medium business owner (related to building construction industry). Archiipedia should be the most loved, trusted and respected platform in India. As an organization we value sincerity and integrity, trustworthiness, client value creation. Archiipedia believes in constantly striving to give the best services in an ethical and transparent manner. Nair 5. What would you choose between following your passion and being practical? Why? A lot of your entrepreneurial journey is about being patient and persevering through the tough times...I believe that following ones passion is key to ones happiness and a happy individual will eventually be a successful individual. I would always do what I am passionate about because passion can enthuse me to achieve the impossible and even create practical ways of achieving the same..When one is passionate about what she does or believes, one would strive to do the best. 26 January 2020|

29. WO EN ENTREPRENEURS 2020 M Anupama &Janani - Founders, Paper Paints and Poetry 1. What is your philosophy of efficient leadership in a corporate setting? It starts with understanding that a hard worker is not the same as a good leader. Leadership is a quality that comes inherently to some people, but more often than not, it is a skill set that can be developed by working towards it. artists on to our platform and facilitate interaction between artist and customer. We aim to give people a platform to express themselves through words or paint. There are many stories that need to be told, and many voices that need to be heard. PPP is focused on providing a safe place for people to come, express and share their tale, breaking all boundaries. Leadership stems from having strong technical understanding of the subject, combined with confidence to make and own decisions, and exceptional people management skills. It is a fine art, managing between projects and people, while also getting work done. But the key is to be confident and to take charge, but also to take ownership of every action. 4. What are your organization’s vision and core values? There are so many of us walking around with hidden talents, carrying an artist within us, but seldom get the opportunity or the recognition for it. Our platform seeks out such artist and gives them a publishing platform to bridge the gap between art and the masses. At PPP, we believe in recognizing and retaining good talent. Something we have also learnt along this journey, is to master the delicate art of delegation. This is our mantra. We function under the simple vision – to bring together more and more artist from multiple forte under a singular banner and give them the platform to shine. Even before we started PPP, for Janani and me, our core value has always been ‘credit must be given where credit is due’. 2. Given the chance, how would you redefine woman entrepreneurship? As two women from two very different walks of life, we strongly believe that Women Entrepreneurship does not require redefining. We recognize ourselves as entrepreneurs. We do not see the need to declare our gender as part of our profession. Women are here, we are making it, and we are no different than ‘non-women’ entrepreneurs. We have the same drive to see our dreams come to life, and we work just as hard, if not more, like the rest of the start-up community. 5. What would you choose between following your passion and being practical? Why? Being practical. As artists ourselves, passion is the univocal force that drives us forward. But passion can also act as the biggest umbrella to cloud our judgments. During our initial days, we started to understand how only being passionate about our craft will not make us a successful business. Ever since, we have had to make some hard calls to get to where we are today. Women Entrepreneurship does not requires redefining. What we need is more avenues to showcase our talent, and more stakeholders to have faith in our ability to drive our company towards success. As co-founders, we have each had to define our roles in the company, as good-cop (passionate) and bad-cop (practical), to be to make those hard calls. Following one’s passion is truly important, but one must understand the difference planning and performing. Passion is the core strength of a dream, but it can be fulfilled only through practical decision making. 3. What is Paper Paints and Poetry all about? PPP is a publishing and artist showcasing platform. We are an artist collective for writers and artists across the globe, hosting their talents and bringing together like minded souls to connect with each other. The goal is to take on more 27 January 2020|

30. WO EN ENTREPRENEURS 2020 M Banu Priya Subramani Author, Public Speaker 1. What is your philosophy of efficient leadership in a corporate setting? According to me, an Efficient Leader should be an Effective communicator, Lead by example, Optimistic, Open-minded and the one who demonstrates Integrity. 2. Given the chance, how would you redefine woman entrepreneurship? The professional world of Business is certainly massive today. Women are still struggling to cope up in few roles. On the otherwise we have Indra Nooyi, Chanda Kochhar etc., making their marks on Leadership skills. According to me, redefining women entrepreneurship means: • Empathise: Set aside the assumption about the world. Have your own goals • Define: Define your goals • Ideate: Find the best way to achieve your goal • Implement: Experiment your solutions for promising results 5. What would you choose between following your passion and being practical? Why? 3. Tell us more about yourself. I am a published Author. Women empowerment and IT stress & depression are my prime focus. I would choose being Practical. Handling the current situation is very important to pursue your passion in future. Example, I love to Dance. In my School days, I was asked only to score marks. Though, I was much passionate about dancing I couldn’t choose. Not even after I became financially independent. Now, when I know I can handle both my profession and passion, I have decided to take up dance classes and could reach certain level. 4. What are your vision and core values? My Vision is to research on IT Stress & Depression specific to Indian style of working and implement solutions 28 January 2020|

31. 1. What is your philosophy of efficient leadership in a corporate setting? WO EN ENTREPRENEURS 2020 M Efficient Leadership in any setting, whether in corporate, private, public or industrial, it is all about doing what’s needed at that moment, of the person, in his or her powers. To do what’s needed, one must perceive things as they are, devoid of any emotions and must have clarity (of the situation, people or the need). To have clarity one must possess great insight. To have a great insight, one must be centered, This equilibrium happens, when we can access our core and be present in the now. 2. Given the chance, how would you redefine woman entrepreneurship? First of all, I don’t see the differences between men and women’s entrepreneurship. To redefine it, we must encourage women to take up challenging fields like construction, manufacturing (car, steel) or get into AI. Eligible, passionate, and driven women leaders with vision must be funded. 3. What solutions does PXIA provide? Right now, we are solving the issue of the right positioning by setting a goal at an early age that is Tweens or preteens, helping them channelize their (opening up) energies in a constructive way. We help them find out their blueprint through psychological, cognitive tools also through transactional analysis. It’s a 72-days program split into 3 major courses. We also do counseling for behavioral issues and conflicts. In the future, we would venture into placements/business solutions Bharathi Bhaskaran Founder and CEO, PXIA 4. What are your organization’s vision and core values? We would revolutionize the way, education is looked at. Create a revolution in the field of child psychology with case studies and results. Collaborate hugely with private, public, NGOs, Government and MNCs to redefine the placement concept. Our core values are Integrity, Insight, Inclusiveness. 5. What would you choose between following your passion and being practical? Why? I am a single mother, to a teenager. Though practicality needs its attention, it doesn’t make me insecure. I take calculated risks mostly, sometimes risks worth any cost. Now as my son is independent, I am following my passion. I believe in life and what it has to offer. I also believe in divine timing. 29 January 2020|

34. WO EN ENTREPRENEURS 2020 M CA Vandana Dodhia Founder and Partner, Vandana V. Dodhia & Co. 1. What is your philosophy of efficient leadership in a corporate setting? 4. What are your organization’s vision and core values? resources required for running it but also by undertaking overall financial as well as business risk. When women as an entrepreneur holding the position of decision makers tend to have positive outlooks of the situations and embrace the organisation with full force, excellence, energy and enthusiasm as they have this inherent skills set. Approach of the firm is to make efforts in the direction of maintaining controls over key risk areas related to different organizations of different Industries and to provide cost effective services. Every client requirement is different, every requirement is special. Hence, we consider providing a positive contribution and value to the clients business. We believe in generating a positive investment climate through the constructive relationships between our people and the clients we serve. Understanding your perspective and offering full circle solutions is what drives the force at our firm. Philosophy is a part of our everyday experiences about what we think consciously whereas leadership acts as a guiding principle for behaviour. According to me, leadership means having a vision to which team moves forward to its crucial achievement not by bossing or intimidating the team members by his/her vision but by motivating and inspiring them in order to achieve the desired goals. 3. Tell us more about your firm. We provide one roof solutions by advising on Startup of companies with formation guidance and getting various registration number under different Acts. Our Firm specialises in providing E solutions like E- filing of Income Tax, GST, TDS and ROC Returns up to final Scrutiny Assessment. 2. Given the chance, how would you redefine woman entrepreneurship? Entrepreneurship is the activity of setting up a business or businesses, taking on financial risks in the hope of earning profits and it has to do nothing with gender, it totally depends on a person’s ability and business acumen. The work should speak for itself not the gender of the entrepreneur. Women Entrepreneurship refers to a business environment which is independently owned, controlled and directed under the supervision of a woman from its scratch level to its significant stage not only by gathering and monitoring the 5. What would you choose between following your passion and being practical? Why? We provide Book Keeping services on site and off site along with Finalization of accounts. Life is a marathon and not a sprint. To achieve our goals and pursue our dreams one should practically follow it and that will turn ones dreams into a reality. In my life I have had always followed my curiosity and it is one of the practical way to find your passion as practicality and being passionate are closely tied knots. We carry out various type of Audits – Statutory Audit of Banks, Co Operative Housing Society, Private and Public Limited Companies, VAT Audit, Tax Audit, Internal Audit and GST Audit. We impart Corporate Training on effective use of office automisation tools for instance Tally.ERP9. 32 January 2020|

35. WO EN ENTREPRENEURS 2020 M Chitra Balasubramaniam Author and Founder, Tres’chic Academe myself who started my own entrepreneurial journey from the scratch despite all the setbacks. I have enabled women entrepreneurs to achieve the same by imparting confidence and believing in themselves, to redefine themselves by having space to differentiate themselves, tell their unique stories, share their unique offerings, embrace their brands, build supportive communities, become thought leaders and grow their businesses. 3. Tell us more about what you do. I am an Image Consultant, Author, Founder of Tres’chic Academe, where we provide signature programs for women to enable them to achieve their passion. Website – www.treschic.in 4. What are your organization’s vision and core values? Vision – To empower women be a leader in building successful and innovative women-owned enterprises that help strengthen their economy. Core Values-Integrity, Empowerment, Creativity, Innovation, Quality Customer Service, Empower one another. 1. What is your philosophy of efficient leadership in a corporate setting? I believe Leadership has a great role in corporate culture. Every employee impacts an organization’s direction, but leadership has by far the largest and most direct effect on company culture, which revolves around employee engagement, environment, atmosphere and the success of the company and its clients. If an employee identifies with the culture, vision and values of the company they work for, they are more likely to feel satisfied in their work and motivated to succeed. 5. What would you choose between following your passion and being practical? Why? I recognise the perceived gap between passion and practicality. It’s a gap between where we are today and devising and executing a practical plan to get where we want to be. Pursuing your passion—regardless of how big or small the leap from where you are today—requires crafting a compelling vision, successfully strategising, defining the right tactics, and getting into sustainable action. It is these steps—from vision to action—that put the practical into pursuing your passion. 2. Given the chance, how would you redefine woman entrepreneurship? It is a great time to be a women entrepreneur. As a woman 33 January 2020|

36. 1. What is your philosophy of efficient leadership in a corporate setting? 3. What services does Gohoardings.com provide? Deepthi Awasthi Sharma Vice President – Revenue and Growth, Gohoardings.com We all hate failure, and the very last thing that we want to do in life is to fail. What we don’t realise is that failure is nothing but a step closer to success. Call it destiny, or karma, or fate; everything happens for a reason and nothing is impossible. An efficient leadership in simple words is being a good listener and listen to the team and brainstorming while finding solutions. A great leader is never a boss but a mentor who involve team in decisions for change. Gohoardings.com: provides plan, book, buy ooh branding online across the globe. Helps users to track online the live work status. 4. What are your organization’s vision and core values? Our vision to create a holistic system that helps a user quickly and efficiently plan, book and manage out of home advertising campaigns across the globe. 2. Given the chance, how would you redefine woman entrepreneurship? Core Values: 1) To help users to take right decisions in media planning 2) To obey the commitments made to customers 3) Customer first approach 1) Break the following of gender stereotyped old traditions of studies- marriage-job-kids etc. I really wish if women can focus on their dreams and nothing else. Dreams to build a lifestyle on her own terms. To be her own boss, i.e. busy with the sense of freedom. 2) Having kids doesn’t mean that her career is over and her primary duty is to take care of her kids and nothing else. 3) Spending solo time with herself should not be selfish but solitude 4) Leading in career and making herself proud. 5. What would you choose between following your passion and being practical? Why? WO EN ENTREPRENEURS 2020 M I am a great believer of perseverance and will see positive side in everything. I would choose without doubt ‘Passion’. 34 January 2020|

37. WO EN ENTREPRENEURS 2020 M Devika Ghogare FOUNDER, COOKIE BITES BY DURVA GRUHA UDYOG We are into production of confectionery items. Initially started up with pure ghee cookies which includes Nankatayi, Nachni cookies, Coconut cookies, chocolate cookies, Oats cookies. Later we started with cakes, cupcakes, muffins and customised occasional cakes. Gradually we also started with breads, puff, pattice, cream rolls, toasts, etc. 1. What is your philosophy of Efficient Leadership in a corporate setting? I believe in Open thought process and respect opinions of my team or employees. My thoughts are always on focusing the possible resolutions in tough situations. Being an efficient leader one needs to know the strength and weaknesses of the organization, may it be regarding the employees, roles and responsibilities of every employee, their corporate responsibilities towards the organization, trustworthiness, transparency and many more. Additionally started with chocolates with various varieties like wasted almond chocolates, peanut chocolates, paan flavours, pineapple chocolates, Gulkand chocolates, coffee flavour, strawberry chocolate, etc. Today we are into protein powder cookies and Energy Bar for Health Freaks Also into healthy cookies and chocolates made in Jaggery. 4. What are your organisation’s vision and core values? Our mission is to serve the best and promised products come may what. Unlike Disney we work to make people happy and healthy. Passion to serve the quality is a target and to keep the quality up to the mark as promised is always a challenge. We work with vigilance in regards to quality as we do not compromise on the quality. One should also know the market structure and scenarios and act upon to meet the needs of every customer out there. Efficient Leadership plays a vital role in growth and progress of the organization and also of the people associated with the organization. Our vision is to introduce new product, new invention in health sector as and when. 2. Given the chance, how would you redefine woman entrepreneurship? Woman entrepreneurship is buzzing in India with startups springing up. Be an Inspiration to all those woman who you know. Create employment opportunities for women and also start skill improvement courses at no additional charges. Keep the focus on working together and built a great team. Someone great said that this is a process from ‘me to we’. Woman Entrepreneurship is a process of facing challenges, gathering resources, undertaking risks, employing others and managing business independently. Woman Entrepreneurship has a principal of “For woman by woman” And core values for our organization is “Give Best to Gain Best” and focus on responding to challenges rather than reacting. 5. What would you choose between following your passion and being practical? Why? A famous idiom says “How do I follow my dreams and still pay my bills?” Thus need to be practical as that is the path to pursue your passion. In today’s era no passion/education is pursed for free. Thus can not follow passion without being practical. Being practical helps to simplify the complicated things. A great soul taught me live life as practical example to others. 3. Tell us more about Cookie Bites by Durva Gruh Udyog. 35 January 2020|

38. WO EN ENTREPRENEURS 2020 M Dhwani Jain President, SRPM 1. What is your philosophy of efficient leadership in a corporate setting? In any setting a leader is someone who leads by example. She must be able to communicate her ideas effectively and share her vision with the team. A leader inspires her team to innovate, think creatively and strive for perfection. Keeping the team motivated and focused towards the set goal is the most important task of the leader. A leader is ready to accept challenges, think out of box solutions and is a pillar of strength for the team. Dhwani Jain President, SRPM 4) Climate Change awareness workshops 4. What are your organization’s vision and core values? 2. Given the chance, how would you redefine woman entrepreneurship? Our vision is to build an inclusive and participatory society wherein every individual lives a life of dignity as an empowered and self reliant entity. We strongly believe in equality of opportunity to every citizen. More than anything else, I would like to celebrate woman entrepreneurship. Women are the creators of life, they nurture life but still face challenges due to gender bias of society. However, breaking stereotypes, women are making their mark in every field. As a woman change maker, I would want more women to come into decision making roles and be role models for the younger generation. The ultimate aim should be to blur the distinction between male and female entrepreneurship. 5. What would you choose between following your passion and being practical? Why? I have always followed my passion and often taken the unconventional decisions in my life so far. I believe, if we follow our passion, we are never tired. Our passion keeps us motivated to realise our dreams. Sometimes being practical is an impediment to our journey because the way we choose may not be the easiest. The journey may seem impossible. But, when we are passionate about reaching the destination, we create new paths. This is the secret of my success. 3. What is SRPM all about? 1) Gender Sensitisation trainings and workshops 2) WASH training 3) Prison reforms 36 January 2020|

40. WO EN ENTREPRENEURS 2020 M Dipti Verma: Dipti Verma: Dipti Verma: Director, Pulizia Industries Dipti Verma Director, Pulizia Industries 1. What is your philosophy of efficient leadership in a corporate setting? field. It’s a brave new world and it is so important for women entrepreneurs to tell their stories because it takes just one story to change a life. The dual responsibility has helped women to do become work-live-born thinkers and multi-taskers. results in a way that sustains and respects business, society and the planet. Pulizia vision is to help in Creating a Healthy & Clean Environment. In core values we function on four pillars which is most important for us i.e. integrity, commitment, respect and excellence. Running a business successfully means having effective leaders who both manage operations and inspire employees to achieve their best results. Effective leaders know how people need to be motivated to change and to create a positive corporate culture. Additionally, effective leaders in a business setting know how to step back and see the bigger picture so they can see and articulate the vision in a way that others know what goals and procedures will be needed to stay vital in the future. 3. Tell us more about Pulizia Industries. 5. What would you choose between following your passion and being practical? Why? Pulizia Industries Pvt Ltd. is a company backed up with enormous zeal & enthusiasm to provide cost effective & customized Hygiene & Cleaning Solutions. We manufactures FDA approved Hygiene and Cleaning chemicals and specialized in innovative disinfectants and anti- bacterial products with non-hazardous features. The premise of this question is that you can choose between your passion and being ‘practical’, ‘normal’, and playing it ‘safe’. And also that you can avoid risk in your future. There is no way we can eliminate the risk that is always associated with our decisions that consider our future. We don’t know all about the future. People who have a passion don’t weigh the pros and cons of following vs. not following it. They follow it. Always. Passion is just so powerful. So, follow the passion. 2. Given the chance, how would you redefine woman entrepreneurship? 4. What are your organization’s vision and core values? At Pulizia, we believe that business and society can thrive together. We are guided and motivated by Performance with Purpose: delivering top-tier It is amazing to see women bringing up the diverse lines of businesses, doing nothing by halves and aspiring other young minds around. From retail industry to tech, I believe women are throwing signs of mastery in every 38 January 2020|

41. WO EN ENTREPRENEURS 2020 M Divya Doraiswamy Founder, Gurukulam Divya Doraiswamy Founder, Gurukulam Divya Doraiswamy: Founder, Gurukulam so that we can take SHLOKA EDUCATION to kids at the Grass root level -Govt Schools, Blind Schools and Kids with special needs. independence individually, aiming at keeping our traditional roots in place and keeping our kids abreast of cultural knowledge thereby tapping an area left untapped - Shloka Education and also staying in pace with her personal, family and social life. Simply - “Transform your passion into your profession” That’s true Woman Entrepreneurship to me. 3. What is Gurukulam all about? 1. What is your philosophy of efficient leadership in a corporate setting? One of the primary requisites to being a good leader is the ability to teach well because at some strange in life I was in the lowest rung of the corporate world and made my way up only by learning from mistakes. The task of owning up to our mistakes and the willingness to learn – Learning is a Life long process and I learn something new every single day from my kids at GURUKULAM. CORE VALUES: Pursuing excellence: be it in Training and Curriculum formation. Growth through learning: Along with my kids at GURUKULAM, I aim to learn every single day, because learning is a lifelong process Trust: I work to prove that my actions are guided by the best interests of those I serve my children and parents Ethics: At GURUKULAM there is no compromise when it comes to ethical standards. Embrace and Drive change and deliver the best service. GURUKULAM is the first of its kind Online Shloka School that aims at keeping traditional roots in place and caters to kids across the globe.. In 2014 I started off with 6 kids and today teach about 50 kids across India, USA, UK, CANADA, AUSTRALIA and GERMANY. WE are an ONLINE SCHOOL only. We provide Online Shloka Education to kids across the world. We follow a uniform Curriculum for kids across the world. 4. What are your organization’s vision and core values? Also its important to practice what you preach as I firmly believe that leading by example is the best way to lead. Open Communication is very important because that’s the only way by which a message can be conveyed to the team and it empowers every single team member to be at their best. 5. What would you choose between following your passion and being practical? Why? I've transformed my passion into profession because thats where my heart lies. Being with children, working with children has changed my life for the better. I am a better individual, a happy individual, a content individual and I am so happy that GURUKULAM – through Shloka Education has impacted so many young minds and continues to do the same today and every single day. Kids have the power to create magic and they are our future and we need to nurture them for a brighter and more powerful nation. My philosophy in short would be: A very clear mission, a vision and an atmosphere and culture conducive to success. Efficient leadership is all about helping people grow along with you. Its more about team work VISION: I started GURUKULAM on 20th Oct 2014. I started with 6 kids and today teach 50 kids across the world. The main aim of the school is to keep traditional roots in place and keep our kids abreast of cultural knowledge thereby tapping an area left untapped - SHLOKA EDUCATION. I plan to take GURUKULAM as a Franchisee model in years to come and have also written to the PM's office seeking intervention 2. Given the chance, how would you redefine woman entrepreneurship? An extremely confident, creative and capable young woman with exceptional communication skills capable of achieving financial 39 January 2020|

42. WO EN ENTREPRENEURS 2020 M 3. What are the services/solu?ons/products that your company provides? We conduct Workshops, Sessions, Consulta?ons, Assessments Events & Coffee/ Support Groups for the same to Educate, Encourage and Create Awareness for Mothers. Some of Our Unique workshops also include: ◆360°Women ◆Paren?ng Quarter’s ◆Decoding Happiness Our program includes: • Mother and Baby sessions • Mumz Workshop. • Mumz ?me with Preteen daughter • MumzHub Coffee groups–Support groups for Mothers. • MumzHub Mul?Specialty Consultancy-With 10+Consultants for every issue of Mother & Child. 4. What are your organiza?on’s vision and core values? MumzHub was started with an inten?on to guide new mothers and allay their fears and expanded to facilitate every issue related to a motherhood including Self-care, Healthcare, Emo?onal care and overall Well-being of a Mother. This being a very sensi?ve and unexplored field where mothers didn’t know whom to approach and where to get advice mo?vated us to enter this enchanted territory and be that helping hand needed for mothers to introspect and provide confiden?ality at the same ?me. 1. What is your philosophy of efficient leadership in a corporate se?ng? Being a leader means being able to influence and aspire others, to make the best of them. an efficient leader leads others by example when one has a vision and stays commi?ed to his/ her goals. To be an effec?ve leader, one need to consistently lead based on their values, the organiza?on’s values and what is in the best interests of your employees, customers, and community. I believe crea?ng a solid personal leadership philosophy will allow you to do all of that and do it well. Director and CEO, New MumzHub and Mathrusakhi Foundation DR. HASINI YADAV 5. What would you choose between following your passion and being prac?cal? Why? While I believe having a passion is what keeps one going, at the same ?me I do not encourage following a passion blindly. One has to balance Passion with being prac?cal. To be a successful entrepreneur, do not forget the basics, compare your passion with the market needs – then balance these two with your strengths. Empower yourselves with necessary skills to strengthen your passion to match up the market needs. And most importantly keep doing the process persistently. 2. Given the chance, how would you redefine woman entrepreneurship? Women entrepreneurs are fast becoming a force to reckon with in the business world and are not only involved in business for survival but to sa?sfy their inner urge of crea?vity and to prove their capabili?es. Some defining characteris?cs i believe that are unique and make them stand out as women are being ambi?ous, confidant, open and willing to learn. Women are cost conscious, balance home and work, resourceful and effectual and these are reflected in their success stories too. 40 January 2020|

43. WO EN ENTREPRENEURS 2020 M 1. What is your philosophy of efficient leadership in a corporate setting? Dr. Latha Krishna Event Producer and Manager, Iris Glam and Iris Events Leader needs to understand the employees fit within the culture and use that awareness to drive positive changes. Efficient Leaders have a powerful influence on an organization's culture & their employees. leaders shape the culture in their words and actions every day. These actions then gain momentum through structures and policies to shape how employees operate. 2. Given the chance, how would you redefine woman entrepreneurship? “Women are born multi-taskers with tremendous potential. Due to the pressures of family and professional life, we sometimes tend to lose track of our authentic selves. My own journey has taught me that giving women a platform to showcase their talent is a powerful way to instil them with confidence and leadership skills and this in turn will create a generation of inspiring female role models” 3. What are the services/solutions/products that your company provides? IRIS EVENTS -designing and organizing highly professional, innovative and interactive for the past 20 years. IRIS GLAM is the first program in India which integrates comprehensive training for the glamour industry alongside personality development and communication skills in a fully integrated holistic curriculum with dance, make up, styling, communication skills, personality development, personal branding, nutrition, fitness ramp walking etc. 4. What are your organization’s vision and core values? Mission: To identify, train, nurture and mentor individuals with the objective of equipping them with all the attributes necessary to make successful careers in Modelling/Entertainment. Dr. Latha Krishna Event Producer and Manager, Iris Glam and Iris Events Passion itself is when you find something that will develop you to be a 'better you' and also give you an excitement when doing your job so you will complain less during the process.While pursuing my Passion i cant be practical always. For example all projects we undertake may not give us the profit and we might end up break even .we have sustained in the inductry for the past 20 years because of my passion for my profession. Vision: To create an entirely new paradigm with never before seen levels of professionalism aimed at simplifying and demystifying the business of Model Management. 5. What would you choose between following your passion and being practical? Why? 41 January 2020|

46. WO EN ENTREPRENEURS 2020 M Dr. Pradnya Dole Founder and Gynecologist, Aayu Saar Women Wellness Dr. Pradnya Dole Founder and Gynecologist, Aayu Saar Women Wellness 1. What is your philosophy of efficient leadership in a corporate setting? 3. What is Aayu Saar all about? Effective leadership is about believing in what one is doing. Good leaders don’t and will never say, “it’s just a job,” or “I just work here.” They care about what they do, they care about the organization, and they care about the people they lead and work with. We provide physical as well as mental health consultation to women. 4. What are your organization’s vision and core values? Our vision is Women Health. It’s better to be healthy than getting sick New young generation women need more mental as well as physical stability as they are multi tasking personalities (super women) now a days. 2. Given the chance, how would you redefine woman entrepreneurship? When women entrepreneurs have the support and opportunities to thrive, the future is transformed. Businesses flourish. Communities prosper. Economies grow. Attitudes shift. For every woman who has discovered the power of being an entrepreneur, so many more are held back: excluded from the knowledge, skills and self-belief an entrepreneur needs, doubted by those around them, or prevented from accessing the credit or resources a business depends on to succeed. 5. What would you choose between following your passion and being practical? Why? I will choose passion because, being human in nature, we can be practical all the time but yes our passion can bring us success. 44 January 2020|

47. WO EN ENTREPRENEURS 2020 M Ginee Wadhawan Founder, Daughters are Blessings Foundation & Happy events 1. What is your philosophy of efficient leadership in a corporate se?ng? We believe to have set of beliefs and principles. An understanding of your values, priori?es, approach to decision making, and what you expect from yourself and others. Your core values as a company are what set you apart. These core values become the business philosophy that your team experiences. When you integrate your values into the business philosophy, your values become part of the company culture. A company that has a posi?ve culture, tends to be more efficient and produc?ve. I further feel an efficient leadership also revolves round having good leadership quali?es like, Ability to Influence Others, Transparency to an Extent, Encourage Risk-Taking and Innova?on Integrity 1. Draw people to common work 2. Give hope for a be?er future 3. Inspire community members to realize their dreams through posi?ve, effec?ve ac?on 4. Every girl child should know it’s worth because she is a blessings to the world. 4. What are your organiza?on’s vision and core values? Giving us leads to meet people in outskirts. Help us know their needs and what resources they need so we can join hands with people who are interested and work towards it. Contribute their part in whichever way to promote girl child, educate them, empower them, manage their basic needs towards it. We want to help in the development of young personali?es. Young children are faced with such adversi?es now. We want to help children find the right direc?on and pursue life in posi?ve ways. We help, women micro- entrepreneurs involved in small-scale informal work who may be vulnerable to poverty or exploita?on. Also, young women and adolescent girls who are aspiring entrepreneurs or need increased economic opportuni?es. 2. Given the chance, how would you redefine woman entrepreneurship? We solely believe a women has a power to move mountains, at work woman entrepreneurship is all about equality. When a woman moves, the na?on moves ahead. When women entrepreneurs have the support and opportuni?es to thrive, the future is transformed. Businesses flourish. Communi?es prosper. Economies grow. A?tudes shi?. 5. What would you choose between following your passion and being prac?cal? Why? Our mantra – Do more what makes you happy everything else follows. The idea of having a passion for something is empowering. When you follow your passion in life, you're happier overall. You're more sated with yourself and the decisions that you make, and not weighed down by the common stressors that come along with not doing what you love. Overall, you feel more upli?ed and have a far greater piece of mind. there were so many reasons to want to follow your passion in life. There is now what we call a ‘quantum leap’ in women’s economic empowerment, and women’s entrepreneurship is a vital part of that change. It is an effec?ve way for women to enjoy decent work. As 2018 has been tagged the year of the woman we take a closer look at the challenges faced by women. Lot of movements also had taken place one of them was “MeToo” women con?nue to make notable advances in business and the entrepreneurial terrain 3. What are the services/solu?ons/products that your company provides? Daughters are Blessings Founda?on works towards save the girl child. Our social media page has 5.5 lakh people globally who help and mo?vate each other at all ?mes. So we try to make them self independent in every possible way. Ensuring that they have equal par?cipa?on in decision making, whether it’s in the family or at the community level. Providing economic independence to women. Bridging the gap between the rural and urban world has always on our priority list Life is too short It gives you a sense of purpose You’ll be happier It won’t feel like work to you Your dreams will manifest into reality You naturally become more persistent It will help to build character You will realize that the ?ming was never perfect in the past Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ 45 January 2020|

48. Genslin WO EN ENTREPRENEURS 2020 M 1. What is your philosophy of efficient leadership in a corporate setting? Vinodh Founder, Farm to Home confined to the traditional homemaker role to think for themselves. Women entrepreneurship is steadily increasing and businesses run by women has started lending voices to the world of entrepreneurship. Women have started achieving in ways that surprise even themselves and realize that their stories are worth telling as well as being listened to. And that’s the thing about women – we adapt. We work, we’re moms, we’re homemakers, we’re bosses; we can be all these things. I always believe Empowered women empower the society. All you have to do is to identify a skill that can be converted into a home based or an online opportunity, Put your heart and soul into whatever you do, Believe in yourself and sky is the limit - Up, up and beyond you go :) Leadership is, at its core, the ability to map out the best route to success. It can be with a team or a company, but it is always dynamic, inspiring and designed to excite others into action. Running a business successfully means being an effective leader who can both manage operations and inspire employees to achieve their best results. Effective leaders know how people need to be motivated to change and to create a positive working environment. When you’re aiming for the top, you need to set your bar high. Take the time to determine who you are, your values and priorities. Be bold, stand upright and speak out your thoughts. Your performance as a leader must inspire, motivate, and bring out the best of people around. A great leader posses a clear vision, is courageous, has integrity, honesty, humility and clear focus. I strongly believe that leaders should be true to their character. They should be committed to doing the right thing at the right time for the right reason. When people know wholeheartedly that the person leading them will always do what they say, they in turn will work tirelessly to help the leader achieve a goal. To put it more simple, leadership is the ability to take control of any situation and guide people around us in a positive way to stay motivated to do their best work. 3. What is Farm To Home all about? Farm To Home - A Mom's Promise is a Homebased Organic Food Brand, serving 10,000+ happy customers across India and overseas. We started with a very few homemade food products and today right after 1 year and 10 months since our inception we are proud makers of 180+ homemade products out of which every single product has been a super hit among our clients. We deal with a wide variety of tasty, healthy, hygienic and nutritious organic foods like Baby Porridges, Instant health drinks, Millet noodles, Millet cookies, healthy laddus, millet snacks, natural Sweeteners, honey based products, organic beverages, immunity boosters, herbal powders and many more - carefully curated for Babies to people of all age groups. We have dedicated variants for Babies, Toddlers, Pregnant Moms, Lactating moms, Diabetics, elderly people and many more. 2. Given the chance, how would you redefine woman entrepreneurship? Being an entrepreneur is a tough journey and being a woman entrepreneur adds another layer of complexity due to the additional responsibilities a women has to handle. Women entrepreneurship is all about striking a balance between your business and home. It's common to lose focus while we strive to strike a balance between work and family, but what ultimately matters is our ability to bounce back and stay focused on achieving our goal. The perks of being a women entrepreneur is the financial independence which puts in loads of self confidence and self esteem in you. Today more and more women have started chasing the entrepreneurial dream and are succeeding in their ventures. This is empowering other Indian women who are still We at Farm To Home, have tried to give a modern avatar to the age old recipes with a healthy twist. I love creating new combinations and experimenting with food without compromising on the food legacy and all our recipes are self learnt from lot of trial and error methods and we have taken special care to keep the taste, the aromatic flavour and the nutritional value of our products intact without adding any kind of food additives. We also make no use of machinery to ensure that our supplies are handmade. So, the main idea of providing 46 January 2020|

49. WO EN ENTREPRENEURS 2020 M Genslin Vinodh Founder, Farm to Home handcrafted food products is to capture the essence of home made food which is prepared by our mothers with great love and affection in a completely hygienic atmosphere using pure ingredients that are free from adulteration. Our products are prepared using the choicest ingredients that are handpicked so as to maintain an excellent quality. a leading brand in the field of nutrition with a great social cause. Our core value is, We value and respect everyone who comes through our doors, be they our clients or our staff. We consider their experience with us and their well being as our highest priority. 4. What are your organization’s vision and core values? 5. What would you choose between following your passion and being practical? Why? FARM To HOME - A Mom's Promise - didn’t begin with the aim of expanding, or building a company, or even moving it out of my own kitchen. It began with the simple desire to help my family eat better by cutting off the processed foods that was taking over our shelves and replace them with ingredients I knew and trusted. And gradually things changed when my hubby came up with an idea of Farm To Home and from then I found myself navigating new spaces, growing in ways I hadn’t imagined or foreseen. And today with all our efforts and hard work I'm very happy that we are growing consistently with a strong customer base every single day. For me it's my passion rather than being practical. When you are fueled by that inner-fire called passion you will never run out of motivation or inspiration. I think probably one of the main factors on deciding whether to pursue passion or practicality would be one’s financial security. Unfortunately, it would be very hard to pursue passion over money if it’s a struggle to keep our finances afloat. The sad truth is that privilege plays a huge part in our decision-making. Pursuing your passion would be a great piece of advice for some people, but not for everyone. I’m lucky to have my hubby who has always given me the privilege of following my passion and I chose to use this privilege for good. Our vision is to see ourselves to be amongst the leading brands in the field of health and nutrition and to be present in every house and become the first choice of health conscious consumers looking out for a healthy yet an utterly delicious treat. When I say to become the leading brand, it is not only concerned with capturing the market so as to make good money. Making money is great and important too, I would not deny that, but in the process how many are we truly able to help is what counts. My venture, therefore, works as a catalyst to help the millions out there struggling with health problems who could consume our products which are healthy and nutritious. Creating millions is a great feeling but helping millions is a state of complete bliss. Working upon this policy, we want to leave a mark as I can very well say that Farm To Home is a Mom's tale of passion and grit.The idea of having a passion for something is empowering. We all want to find a career one day that will have us jumping out of bed in the morning, excited to get to work. That's one sole reason why I'm holding my passion tight. We may need to fight a lot to make people around us to understand our passion, but at the end of the day it's all worth it when we follow something our heart loves to do. 47 January 2020|

50. WO EN ENTREPRENEURS 2020 M Gouree Gouree Manjarekar Manjarekar Co-founder and CEO, Pankh Handicrafts 2. Given the chance, how would you redefine woman entrepreneurship? The world is changing at a great pace, things aren’t the same as compared to a decade back. Women are emerging out from the shells and growing . But s?ll the ra?o of women entrepreneurs is quiet less. We need more programs to train women to build their skills up enough to give them confidence of star?ng their own business. What we need to change is mindset and not just policies. Incredible things are bound to happen when women support women . 3. What is ‘Pankh’ all about? We fabricate eco-friendly products at pankh which includes corporate gi?s, Reusable sanitary pads, jute files, corporate/school uniforms, reusable bags. Apart from the products we have dona?on drives for underprivileged children which include happy school Kits – school kits which include bags, sta?onary, mats, napkins are distributed winter drive jackets — distribu?on of free winter jackets blankets of love — free blankets, Happy periods – Free reusable sanitary pads are distributed 4. What are your organiza?on’s vision and core values? “Pankh Handicra?s”, aims to educate, employ and empower the less fortunate rural women. At pankh, we provide unskilled women valuable and relevant skills and a pla?orm to apply these skills, thereby enabling them to have a sustainable source of income and a means to financial independence. Our Vision at Pankh is to provide “Pankh” or wings to the needy, to help them grow, develop and “fly” in life. A part of the profit made at Pankh is put back into the society through various dona?ons. 1. What is your philosophy of efficient leadership in a corporate se?ng? 5. What would you choose between following your passion and being prac?cal? Why? Before you are a leader, success is all about growing yourself. When you become a Leader, Success is all about growing others. For efficient leadership in corporate se?ng or life in general , you can succeed when your core values are good enough. I believe that we must build genuine rela?onships with Clients and more importantly the working force of our company. We need to establish a culture of trust. I have always followed my passion. Inspite of having a bright career op?on in IT, I quit my job and choose to se?le down in a small place called chikodi and work for the upli?ment of rural women. Because I believe that if you work where your passion is, success will follow no ma?er how hard the road is! 48 January 2020|