Slide 1:Repensar a formação dos jornalistas: vamos dar voz ao mercado?

Profa. Dra. Elizabeth Saad Corrêa – bethsaad@gmail.com ECA-USP

Slide 2:A pesquisa

Conhecer o cenário de ensino de JOL – ofertas de disciplinas, conteúdos, metodologias de ensino, recursos laboratoriais – nos principais centros. ECA-USP UFBA – Universidade Federal da Bahia UFSC – Universidade Federal de Santa Catarina UTP – Universidade Tuiuti do Paraná Conhecer o cenário das demandas de mercado e empregabilidade para mídias digitais: qual o perfil demandado? Propor uma reavaliação curricular e metodológica para o ensino de JOL

Slide 3:Pressupostos

O conteúdo dos cursos de Jornalismo e de comunicação em geral, no Brasil, não acompanha a evolução do campo das novas mídias. O mercado de informação e mídias digitais está distanciado das IES, havendo algum “descrédito” na interação universidade-empresa. Existem diferentes posicionamentos entre as IES públicas e as privadas Existem resistências mútuas entre mercado e universidade

Slide 4:Amostra para Grande São Paulo

43 cursos de jornalismo/comunicação Ofertas temáticas que envolvam temas como jornalismo online (todas as variações do termo), tecnologias digitais, multimídia, etc. Planos pedagógicos e de ensino Infra-estrutura laboratorial e de equipamentos Perfil dos professores Empresas informativas Abril, Folha, Estado, Portais UOL, G1, Terra, iG

Slide 5:Primeiras constatações (IES)?

Fragmentação de conteúdos nas disciplinas oferecidas Impacto nas formas de ensino Impacto na infra-estrutura: zero convergência Tendência a entender a mídia digital como um processo técnico Pouca ênfase na narrativa O perfil de formação não inclui competências e habilidades no uso de meios digitais ENORME resistência dos professores e coordenadores em alterar os conceitos dos cursos

Slide 6:Propostas

Conteúdos “convergentes” Reestruturação dos cursos em torno de um projeto pedagógico que visa o profissional múltiplo Um espaço de prática e experimentação nos moldes do multimedia desk Participação efetiva das empresas com workshops, patrocinadoras de chairs, etc.

Slide 8:Main concepts

Cultural Studies Reception Social media phenomenon Participatory Journalism Dan Gillmor, Bowman & Willis, Bruns, Brambilla the action of a citizen or group of citizens who have an active role in the process of collecting, reporting, analysis and dissemination of news and information New media studies

Slide 9:Methodological procedures

Main hypothesis the major portals in the country have failed to adopt participatory journalism in the depth and breadth of international experience reported by other authors Exploratory field study, content analysis The sample – Brazilian Portals Audience Specific area to display forms of UGC Terra portal – VC Reporter Globo.com portal – VC no G1 UOL and iG out of sampling criteria Observation and collection participatory journalism pages from these portals during the period of March, 1st/2009 to March,15th/2009 163 published materials were collected and analysed.

Slide 10:Content analysis categories

Editorial area Content localization – hyper localism Level of user’s engagement: Simple flagrant Source quotation Use of multimedia: photos, videos, audio Narrative aspects

Slide 11:Editorial area

105 stories related to metro news (daily events)? 32 stories related to culture and entertainment (higher focus on concerts)? 12 stories related to sports (as a local event)?

Slide 12:Hyper localism

93% of stories covered events that took place in the physical surroundings of citizen reporters

Slide 13:Flagrant x news construction

56% (92 stories) were not identified as mere striking of reality 44% (71 stories) of the published material were identifies as flagrant a simple record of an event in photo or video, without contextual information, or check with official sources of data and / or witnesses, case of

Slide 14:Narrative aspects

51% (83) of stories with no citation of any source. In 34% (55) of the cases, only one source of information is mentioned - in some cases, the source is the individual citizen reporter, paradoxical practice for the purpose of participatory journalism that will be addressed forward. In 14% (23) cases two sources are mentioned, and in only two subjects, or 1% of cases are cited three or more sources.

Slide 15:Differences between portals

Portal Terra: 35% (27) of stories were considered a mere flagrant Good mix: the work of the citizen reporter to the journalist contribution Portal Globo:75% (44) is characterized as flagrant Newsroom enrichment of news before publishing Snapshot journalist The newsroom practice is to quote, sometines, the citizen reporter information The citizen reporter does not develop activities of investigation, but believes that being at relevant events, book them soon either by pictures or videos, and refers them with small essays on the major portals Citizen’s news are an additional channel for receiving information as well as a single source or of the advisory press Credibility: possible presence of commercial and marketing content in the mainstream news

Slide 16:Final remarks

The participatory journalism in Brazil would not arouse the reader's engagement with the production of information - much less the vehicles show this concern, to use the material sent by Internet users as mere starting point for a process of investigation. Assigning the channels of UGC evaluated in the main Brazilian portals as the label of citizen journalism becomes dangerous, especially within the theoretical frame of reference outlined by Bruns Brazilian web users that are involved in these services the title of citizen reporter in conceptualization of Bowman and Willis, as practice involves a former "reader" as the protagonist of news process, not only as adjuvant. 

Slide 17:Final remarks

Further discussion for the study progress: the degree of editorial intervention exercised by the portal, partly weakened the concept of citizen journalism; the effects on the portal brand credibility facing the collaborative content which it provides; the characterization of "news" within a space of participatory journalism and how this concept should reflect the characteristics of traditional news process, and differentiated characterization in between citizen journalists and the "citizen-source" that seems to emerge that study. Inclusion, as a comparative data, of the well succeeded independent initiatives Independent Media Center Brazil Wiki Garapa Overmundo