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The Importance of Understanding a User’s Intent for Better SEO

User intent describes why users are searching for something on your site and helps you understand their overall intention.

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The Importance of Understanding a User’s Intent for Better SEO

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  1. The Importance of Understanding a User’s Intent for Better SEO How Can You Determine the User Intent from Each Keyword? Analyzing the SERPs Transactional The searcher is looking to purchase a product or service immediately. This may be an impulse buy or something that has been searched for previously, but they are ready to buy now. For example, when a user searches “Bakeries in Austin, TX.” Informational This occurs when a searcher looks for something specific, such as basic information, directions, reviews, etc. The searcher is trying to find information on a particular topic. They may be unsure what they’re looking for, but this type of search usually ends with the visitor converting into a lead or customer. Navigational The user already knows what they want. They are looking to navigate through your site to make a purchase directly or gather information about your products/services before making a final decision. Search for Other Queries Another way to determine search intent is by searching your target keyword in quotes in the search bar followed by another query in your niche. You can then decide whether or not that query is related to your keyword using the same method we talked about earlier in this section (related questions & suggestions). WWW.YELLOWFINDIGITAL.COM

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