1 / 117

E-Commerce Web Site Design

Factors driving repeat visits to a Web site . . . High quality content. Ease of use ... people they believe to be professional.

Kelvin_Ajay
Download Presentation

E-Commerce Web Site Design

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. E-Commerce Web Site Design

  2. Know why you are on the Web???

  3. To make money!!! Web design is not about art, it's about making money!!!

  4. The Internet Market Channel

  5. Reasons Why People Shop the Web . . . • Easy to place an order • Large selection of products • Cheaper prices • Faster service and delivery • Detailed and clear product information • No sales pressure • Easy payment procedure Reference: www.useit.com

  6. Factors driving repeat visits to a Web site . . . • High quality content • Ease of use • Minimal download time • Updated often Reference: Forrester Survey; 1999

  7. The Customer Rules Design!

  8. The key is consumer confidence . . . • Fun and easy to navigate sites • Pages that appear professional • Clear and accurate product information and representation • Real time answers through self help features, e-mail, and a toll-free telephone number

  9. The key is consumer confidence . . . • Good prices and clear representation of all charges • Payment options • Secure transactions • Easy to use return or exchange policy • Quick processing time and delivery • Shopper privacy

  10. Navigation

  11. Navigational Tools • Location • Consistency

  12. Where am I? • Where have I been? • Where can I go? Don’t make me think!!!

  13. 3 clicks and you’re out!

  14. Professional Pages

  15. “People want to do business with people they believe to be professional.” Reference: Flanders/Willis; Web Usability Specialists

  16. Product Information

  17. Customer Assistance

  18. Contact Us: • E-mail • Telephone number • Fax • Snail Mail

  19. Ordering Process

  20. Payment Options

  21. Methods . . . • Snail Mail • Telephone • Fax • Online

  22. With . . . • Check • Money Order • Purchase Order • Credit Card • Intermediary

  23. Secure Transactions

  24. Shopper Privacy

  25. Privacy disclosure . . . • Data gathered • Use of information • Disclosure of information • Protection of information • Use of cookies and tracking • Access to account information • Customer consent • Customer input - Tell us what you think?

  26. Customer Service

  27. The Customer Rules Design!

  28. Technical and Design Considerations

  29. Elements to consider . . . • Bandwidth • Browser compatibility • Color palette • Continuity • Frames • Homepage

  30. Elements to consider . . . • User Interface • Screen compatibility • Readability • Text only default • Accessibility

  31. Bandwidth

  32. Download time . . . • 1-2 seconds • < 13 seconds • > 20 GONE!

  33. Decrease download time by . . . • designing for 56k modem • keeping page sizes <50k • applying the KISS rule

More Related